Oregon Daily Emerald Readership Study
Oregon Daily
Emerald
We Need YourThoughts.
Answer ciirctul 1\ each question in tins survev hv marking
the appropriate boxes and adding comments in the spaces
pro\ ided.
$100 FREE GROCERIES —
$50 UO BOOKSTORE GIFT
CERTIFICATE —
$25 CASH - :"w.ks
Drawing v\ill Ik- lu*ld i>n June I3lh. W inners w ill be notified l»> mail.
To sav thank-you for answering the questions we will enter your
completed survey for a chance to win one of the 5 valuable prizes!
To be eligible, survey and entry blank must be completed and received by
the ODE no later than June 14th. 1990
NAME___
ADDRESS ___
CITY__STATE _ .. ..
ZIP CODE__
DAYTIME'SUMMER PHONE_
Vll I In- ;ili<>\ r I III (>| in.it II 111 Mill In used Im av« ardiiiK prizes only . I Ills entrv blank " ill In
detached In llu < >1 »!• In hi.mil.mi aimimnitv < >nc survey |m i reader please. (frepon
I l.ulv E tiler a Id emplinees and tainilv members are »elenme In till out the survev, lull arc
nul eligible for lhe prizes.
RETURN THIS SURVEY NO LATER THAN JUNE 8TH, 5 p.m.
You mu\ drop it oil at: l () Bookstore, EMI Main Desk, or ODE Ollier, Room .MM) Erl) Memorial l 11 ion.
You mat also mail in \our eop\: EMERALD SI RYEY, !’<) BOX 3159, El < .ENE, OR 97403.
ANY EMERALD READER IS INVITED TO FILL OUT THIS SURVEY
(Including: Student, facultv, staff, and community readers.)
TELL US WHAT YOU THINK
EDITORIAL CONTENT
I. \\ hull nf tin- followiny would vou like lo
(check .ill dial applv I
( rossword Puzzle I
W celdv on campus column
Entertainment news
(iossip column 4
m i- lidded lo llu Oregon Dailv Emerald.’
I \ set lion
Mm it- set (urn
( hurch page
s
6
1
2. How frcrpicntl) do vou read Ihe following features in Ihe Oregon Dailv Emerald.’
\lwavs Erei|ucntlv Occasinnullv Never
1 dilorial page
laval government news
National International news
School news
People features
I filers to ihe editor
Advertisements
Classified ads
Iirgam/ution news
( eatufe articles
Specialized Advertising supplements
3. Often the current content of Ihe Oregon Dull) Emerald, relating to vour interest,
would vou like to have more coverage, less coverage, or about Ihe same coverage of the
following features.
More Less I he Name No Opinion
National news
I ik a I Eugene new s
Slate govl news
Sports
Local business
Entertainment
l mversitv of Oregon
ASl () government
Student groups
Student issues
4. Concerning local issues, please check the
three onlv i
Crime I
Education 2
Drugs 3
AIDS 4
Env iruntncntal 3
three that are most important to vou. 'check
Business development
t liemplov ment
Transportation
Housing
(i
s
‘I
5. ( heck tIn' .u 11' iti» N in
Uk s i ling
Boating
How linf
l .imping
I ishmt'
(iolfing
Hiking
Jogging running
hobbies miii participate in regularls
1 Live convert thealct
7 I’ainling
' Photographs
l skiing (snow i
5 Skiing (water)
fi Walking
Woodworking
S Othei_
f>. Mow long iln miii keep Miur enp\ nl the
()ne ila\
I w.i das.
I hiee in six ila>s
Week
(Irrgon Hails I- merald?
1 More than week
2 Month
< More Ilian month
4
>>
III
I I
i:
i'
14
15
It.
s
t>
7. Mow mam times (luring the week do miii read, pick up the < begun Hails 1 merald ’
« tunes _
X. \ppi oMMiatels what percentage of the content of the Oregon Mails I merald do sou
regularls read ’
'I ol content regularls lead ‘<
*). \\ hat could the (begun Mails f merald do to improve its coverage? \\ hat is missing.’
iplease tell us below i
1(1. (loss mans people, including yourself. read sour cops of the Oregon Mails I merald?
Number of people who read »_
I I. On a scale of I to 5. with 5 being excellent and I being sers poor. please rate the
Oregon Mails f merald on the following factors, uncle the i.iti
I oval news coverage
\s a place to tind bargains
Variety. quantity ol classified ads
\ at lets quantity ol store ails
l Diversity ol Oregon coverage
National news
Student allairs
('oinniunits news
ig that Iscst applies)
x
x
x
X
X
x
x
X