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Steven theme lets his \ alentine's Day cheer shirw lorth in Hallmark 's claustrophobic narrow
aisles
Cards, gifts — it's all too much!
Retailers face hell for holiday
By Thomas Prowell
Emerald Editor
There's nothing more miserable than being
alone tor Valentine's Day — unless of course,
it's you re job to not only be alone but to also
make other people happy on this day
So while you're sending out little paper
hearts, this year, you should also have a heart
tor your neighborhood greeting card salesper
son
These people toil day after day during this
season to put out reams of bright new cards,
mountains of chocolate kisses and zoos of
cuddly stuffed animals Working in the oppres
sive, blinding red and white glow that sur
rounds the holiday, they put on a brave face
submerging their misery for your gratification
Is this just so much hyperbole? I asked Josh
King of Mark's Hallmark in Valley River Center
to describe his working conditions
His answer: Hell "
You want to expand on that, Josh?
No. I think hell's a pretty apt description,'
King said
What is it that makes Valentine s Day such a
particular hell on the troubled shopkeeper7
Turn to Stores. Page 7B
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