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776 Cast 13l7i, Cugena
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• 30-7 00 Uond^y-f
10 00-5 30 S*ucJay.
12 00-5 30 SurtcJay
The Christmas shopping rush is on
By Todd Jensen
Emerald Contributor
Take note, shoppers Only
19 days left until Christmas
Since the first week in No
vember local retailers have
bolstered their advertising
budgets and decked their
aisles in holiday splendor all
in anticipation of the holiday
shopping crowds
And the crowds are coming
Retailers typically see at least
a third of their annual bust
ness during the lucrative
fourth quarter of the year The
year s best business in fact
generally or < urs in the four
weeks between Thanksgiving
and Christmas when sales of
ten u< i ount for 20 percent of
annual totals
Retailers are especially op
timistic this year, as Christ
mas falls on a Monday, leav
ing the Saturday and Sunday
belore Christmas wide open
fra last minute shopper:
Many believe the biggest
shopping day of the year is
the Friday or Saturday follow
mg Thanksgiving However
according lo Jerry Swan, the
manager of the Montgomery
Ward store at Valley River
Center, the biggest shopping
day of the year is actually the
Saturday before Thanksgiving
Local retailers plan it that
way with heavily advertised
special events
Once again this year Valley
River Center staged a maior
shopping event on the Satur
day before Thanksgiving
Shoppers were invited to stay
from 9am until midnight
celebrate the arrival of Santa
Claus and participate in live
television coverage
Although analysts expect
retail sales to be as brisk as
ever this year retailers still
face many challenges Christ
mas shoppers this year seem
to expect discounts and re
tailers are obliging Sears is
faced with disappointing No
vembei sales and will likely
resort to additional discount
mg in order to attract custom
ers This will have industry
wide effects as retailers cut
prices to compete with one
another The winner in this
battle you
A quick glance at local pa
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pers or your mailbox demon
strales the willingness of to
cal retailers to cut prices in
order to gain business A rela
live newcomer on the Eugene
shopping circuit. Shopko.
stresses Its policy of
'underpricing'' in local adver
tisements Fred Meyer is
fighting back by saying it
won t be undersold Can ev
eryone in town really have the
lowest price around9 Maybe,
this year
As if store managers don't
have enough to worry about
already it turns out that peo
pie's shopping habits are in
fluenced by a number of un
controllable factors, among
which is weather Cool weath
er and especially cold and
drab weekends, tend to bring
shoppers out in droves Warm
days during the first three
weeks of November disap
pointed local and national re
lailers. but a reprieve came
over the Thanksgiving week
end in the form of cool, damp
weather
Santa s shopping list this
year seems to be dominated
by clothes, shoes, perfumes
and of course, toys Herb
Heier. a general merchandis
ing manager at Valley River s
J C Penney, has noticed that
leather jackets are selling like
hotcakes this year
On the national level J C
Penney s sales for November
are 7 4 percent better than
last year Wal-Mart, a discount
chain posted an incredible 27
percent increase. adding
strength to the argument that
shoppers favor discounts this
year
Best selling toys for Christ
mas 1989 are essentially a re
peat of Christmas 1988
Nintendo video games Micro
Machines, and Barbie dolls
When asked what was hot
this year in toys, Shannon
Shafer a local toy store man
ager immediately answered
the turtle stuff referring to
the Teenage Mutant Nmja Tur
ties
For the sport fan in your
life a Ref A Ree doll may be
the perfect gift It can be
ripped apart limb by limb
when the real referee on tele
vision makes that unjust call
One catch you II have to go to
Bloomingdale s in New York
to get one
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