That shard tosav. Because about SO
million Americans choose to drink beer at least occasionally In a crowd that big you'll
probably find about every kind ot person.
You can, however, say some things about niostoi'them.
Most beer drinkers are responsible adults, working people, family people.
Most of them see beer as one of life's little1 pleasures, a small reward after a hard
days work, something good to share with a friend.
And most of them bv farenjov it as it was meant to be enjoyed, responsibly.
BEER
AGOOD
PART OF I I IF
GOOD LIFE.
On the whole, a good group of people to he a part of. And
w hen von eonsider that beer is serxed in neat lx two-thirds of the homes
m this country the ma|ont\ oi us arc pan oi mat group
w hether we drink beer ourselves or not.
.X ). \\ I 1.11 MlltlUl | H. I M >1 I Ul 11 ll\> I H. U : I I I >| )K
who enjo\ i! and see it as simply a good part of their
good lives. *
i - Zh/ u A. {//u