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St. Cloud State U. student Tony Jacobson
sells space to more than 300 advertisers.
St. Cloud State U. student makes $60,000
with bathroom wall advertising business
By Nancy Stuntebeck
■ Untversity Chronicle
St. Cloud State U.
A St Cloud State U. student has turned
bathroom walls into a $60,000 venture.
Tony Jacobson plasters the walls of
over 100 restrooms in Minnesota with
advertisements. The marketing major
leases restroom wall and stall space from
restaurants, nightclubs, convention cen
ters and sports clubs, and then sells tin
space to local advertisers.
Bathroom advertising is a relatively
new idea, with only a few agencies across
the country Jacobson and his partner,
James Arabanos, became interested
after hearing about one such company in
Florida They founded A J Enterprises
in December 1987.
“People saw A d Enterprises as a flv
by-night idea," Jacobson says “It was
hard to get our foot in the door because
we were a new company, and our concept
was difficult to grasp.”
The company now boasts a clientele of
more than 300, and it has been featured
in more than 20 newspapers and
Advertising Age magazine. -Jacobson has
set up his main office in Minnetonka with
branches in Minneapolis, St. Paul,
Duluth, Rochester and Bismark, N.D.
With the company’s incorporation in
January and financing from a major
advertising agency, he hopes to expand
his business throughout the Midwest and
possibly nationwide. He also expects to
increase his first year sales of $60,000 by
five to 10 times.
Jacobson attributes lus success to hard
work, experience in selling and his will
ingness to take a nsk. “Starting the com
pany was a nsk because 1 was still in
school.
“We started the company with nothing.
1 saw the opportunity and liked the idea
of working for myself instead of for some
one else."
Jacobson likes the title entrepreneur,
saying college students are not encour
Student massages
provide stress relief
By Kerry Kane
■ The GW Hatchet
George Washington U.
After a long day of tense studying,
George Washington l ’ students can call
Stressbusters.
Described as “the Ivy League’s answer
to stress relief" by its founder, Steven
Douglas, Stressbusters is a student-oper
ated massage service with branches at
the lof Pennsylvania, Yale U , Harvard
U. and Southern Connecticut U.
Students on these campuses are trained
by Douglas in five forms of Swedish
reflexology. They then offer an hour of
their services for $20. The masseur or
masseuse earns $10.
Students can choose either a male or
female to perform the massage.
Customers also design their own tech
nique, choosing from 21 steps
Stressbusters offers.
The service benefits both the clients
and the students who are employed.
Douglas says, "It’s students servicing stu
dents.” He personally hires and trains all
the student employees, including a stu
dent manager for each campus
“A lot of times, the person calling for a
massage will know the person answering
the phone. It helps relax a person and
makes it a lot more fun when you actually
know the person who’s giving you the
massage."
Douglas founded the service at Yale lT.
in 1983 when many of his friends in the
graduate drama department complained
of sore shoulders, necks and backs The
28-year-old recruited 50 Yale students,
who worked as little or as much as their
schedules permitted.
Douglas said he prefers working
through college campuses because he
thinks students appreciate the service
more than other age groups. “Students
are fun,” he said.
Plans for starting Stressbusters at
Trinity College, Catholic U. and
Georgetown U fell through — “1 think
mainly because of the religious objec
tions,” Douglas said.
However, Douglas says the safety fac
tor is an important plus in his business.
Students “can be comfortable with what
we’re doing. We try to create a very
relaxed atmosphere."
Stressbusters has not received any
complaints to date.
Course challenges MBAs on ethics
By Heather Maher
■ The Daily Iowan
U of Iowa
A recent study of ethics education in
graduate business schools found that
most schools now require education in
ethics. But only 12 percent of schools
have a separate course that teaches just
ethics, according to the Ethics Resource
Center survey.
'Hie 1' of Iowa’s MBA program is part
of t hat. 12 percent, requiring all its MBA
candidates to take the course “Society,
law and Business."
Taught by associate professor Nancy
Hauserman, the class tines to teach eth
ical decision-making rather than to sim
ply dictate to students which specific
business practices are right or wrong.
Hauserman said the M BA students she
teaches are sensitive to the lack of respect
their career choice may bring them. “I
think more students today are aware of
a lack of ethics in business or of a percep
tion of that, I think that the public thinks
that both business and government suf
fers from tins, and MBA students aren't
anxious to fall into that. 1 don’t hear a lot
of people say ‘Give me a million dollars
and forget the ethics.”
Fostering awareness is a primary goal
of business ethics studies, and under
standing the need to carefully weigh deci
sions made at the corporate level in terms
of how ethical they are is an important
part of gaining such awareness. But the
associate dean of graduate programs in
the College of Business, William Greer,
says ethics can be difficult to teach.
“We can give students a list of rules, but
we want them to think about problems
for which there are no rules, think about
how to treat their fellow humans well,"
he said.
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aged to start their own businesses
“College students are geared too much to
corporate America. They are not given a
positive imageof starting small business
es," he says. “The experience I'm gaming
can only open up doors for me in the
future, and my biggest worry after grad
uation isn’t landing a job.
“This has opened my eyes to so many
opportunities. It shows that you can be
successful at anything.”
IT’S ACADEMIC
Doing time... Some Washington State
U. criminal justice majors gained
firsthand experience this summer by
living and working at the county jail.
Six students received room and board
in exchange for 32 hours a week as
correction officers. The students
eased the load on the jail staff by
preparing meals, performingjanitori
al work and supervising inmates. ■
Edward M. Hunt, The Evergreen,
Washington State U.
An alternative to med school... Students
interested in health-related profes
sions will find an unusual option in
Flagstaff this fall, as the country’s sec
ond school of midwifery opens its
doors. According to Joan Remington,
a licensed midwife and academic
director, the school will be structured
similarly to the only other school for
midwives in Seattle The 10 to 12 stu
dents admitted each year to the three
year certification program will take
classes in genetics, embryology, fam
ily planning, pharmacology and
anatomy. In addition, they will be
required to complete a minimum
1,000-hour clinical program.
Applicants must have completed two
years of college with a cumulative
grade point average of 2.5 or better. ■
Sonya Goodwin, The Lumberjack,
Northern An zona U.
Course overload... A Pacific Lutheran
U. student who completed five majors
in four years graduated in May after
averaging 26 credits per semester.
During the spring of his junior year,
Christian Lucky earned 33 credits
toward his majors in German, philos
ophy, history, classics and English.
Lucky has been accepted to five law
schools, including Duke, Virginia,
Columbia, Harvard and Georgetown.
■ The Western Front, Western
Washington U.
Credit
Continued from page 16
Letters begin to arrive from Texaco,
Exxon, Citicorp, Fleet, Bank of America
.. You begin to dream about credit card
offers.
And then from the credit card compa
nies, other people get your name and
mailing address. Which allows them to
get your phone number. Soon every
evening at 6:15 you get a phone call from
someone who is trying to sell you maga
zines, fake Tupperware or a tnp to the
Bahamas.
My only question is this: do these com
panies really stop offering credit to you
when you graduate? I hope so, because
I'm running out oflittle slots in my wallet
to put the stupid things in.