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Textbooks Continued from Page 1
portunity to work jointly with
him and learn a lot in the pro
cess." Hildreth said He esti
mated that the book is currently
being used at about 20 univer
sities.
(ieology professor Alexander
Mr.Birney wrote "Volcanol
ogy" because he didn't believe
there was an adequate text on
the subject.
"The other incentive was
that it that it required me to go
back and review that field en
tirely," McHirncy said. "After
writing the book, my back
ground for my own teaching
was vastly Iwtter."
Physics professor Amit
Goswami got the idea for his
book "The Cosmic Dancers,"
which he co-authored with his
wife Maggie, while teaching a
class called "Physics of .Sci
ence Fiction" back in the
1970s
Coswami said the book was
written for "the non-scientist
— for science fiction readers
who would like to become
more familiar with physics so
they could enjoy science fiction
more."
Coswami said that the popu
larity of such courses has
waned in recent years.
"This was a 70s phenome
non." he said. "We. as a na
tion. have become more conser
vative after eight years of Rea
gan Now we have gone back to
hard-line physics again."
Douglas Carnine. associate
professor of teacher education,
has written several textbooks.
He co-authored "Direct Instruc
tion Reading" with Jerry Sil
!>ert of the Whiteaker School
because he felt that textbooks
in the field didn't provide
enough professional prepara
tion for education students
"There's not a lot of detail
about exactly how to teach
reading." he said "A person is
pretty much left to acquire that
information when they do their
student teaching."
Another incentive for faculty
members to write textbooks is
the prospect of getting tenure
or promotion. According to as
sociate professor Michael Hib
bard. chairman of the Promo
tion and Tenure Committee,
writing a textbook that doesn't
offer new insight into a subject
will not be helpful in this re
gard "because it really doesn't
advance knowledge, it just sort
of compiles what already is
known about the topic.
"But if your textbook does
break new ground in some
way. then it would be thought
of as a contribution to scholar
ship. and in that sense, it
would lie helpful in getting ten
ure or getting a promotion." he
said.
Financial gain does not seem
to be a prime motivator for
writing textbooks — at least
here on campus.
"The money is definitely not
worth it." Carnine said. "Some
people who write hooks that
sell well make a great deal of
money, but for the most part,
the renumeration is, on an
hourly basis, way less than
what you get paid for being a
professor.”
Goswami made a similar ob
servation about a textbook he
wrote called "Concepts of
Physics.”
"I once calculated how much
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money I made for writing that
textbook." he said "I made a
penny an hour because I got
only $2,500 from it and it took
two years of intense lalior ."
McBirney also has calculated
his hourly wage as a textbook
writer.
"1 figured out a while ago
that if the thing (his book,
“Volcanology”) continues to
pay royalties at the rate it's go
ing. I will receive something
like 35 cents an hour for the
work that 1 have put into it,"
he said.
Hut first-time textbook writer
Bivins seems to be enjoying
more financial success
with"Handbook for Public Re
lations Writing."
"It's only been on the market
since january. but apparently
it's selling very well." he said.
"I really didn't write it think
ing in terms of making money,
but now that it's actually pub
lished. I am making money on
it. I feel that I'm doing quite
well with it. actually."
Financially successful text
book writing often depends on
the size of the classes in the
field for which the book is writ
ten.
"In most cases, textbook pro
duction is not really lucrative
unless you produce a textbook
that has incredibly large enroll
ments," McDonald said, noting
that psychology textbooks gen
erally have good sales because
of the large number of students
in each class.
"But if you're looking at sell
ing 10 here, 15 there, it's not
particularly lucrative,” he said.
Another factor affecting sales
is the degree of non-student
use.
“The book that Tom Bivins
has done on public relations is
actually being picked up more
in the business than it is in
schools." McDonald said.
"That's quite a compliment."
Many University authors are
motivated by their love of writ
ing and the increased recogni
tion that producing a textbook
brings them.
Goswami said writing is "a
labor of delight, a labor of ser
vice somewhat selfless It's a
great reward to yourself, and.
of course, sharing and commu
nication is the principle reason
that we are here. So that's win
you write the book." he said.
McDonald recounted a grati
fying experience he recently
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