'New-Age' businesses market special products locally
By Sean Nelson
Of lb* Kmtr.ld
Eugene is home to many
small businesses, some
traditonal and some not so
traditional. Call it 'New Age’ if
you must.
Susan Short is the owner of
"The Liberty Coffee Company,"
stones.
He also has brown quartz
crystals, so colored because of
the iron oxidation which oc
cured during their formation.
His prices range from 50 cents
to $15 for the more exotic items.
This depends on the rarity of
the formations, whether they
multi-colored fug
In addition to Saturday
Market, she also markets her
wares at latzar's Bazar, Los
Angeles. England. New York
and Paris.
“My shirts am original pain
tings.'* Jones said proudly.
"They are one of a kind." she
rt UUilllOM >CIVIU^
Eugene coffee con
noisseurs since
1973. It offers
everything from
the traditional
house coffee at 50
cents a cup to a
Michaelangelo.
which is a double
espresso made with
chocolate and al
mond syrup and
costs $1.55, accor
ding to Matthew
Tift, general
manager of the
company.
Short, who has a
performing con
tra c t with a
Nashville, Tenn.
television pro
gram, and has a
faint resemblance
to Lady Liberty,
espouses the vir
tues of free enter
prise by marketing
various coffees,
italian sodas and
teas.
Since 1973, the
company has had
HI* Pholo
Quartz Crystals similar to these are sold by "The
Earthworks” at the Saturday Market.
added.
Robert Penegur,
who markets his
products in his own
name, left a full
—sized business In
Alaska last year
because he wanted
to start his stained
glass outfit here in
Oregon.
' ' I tried in
Spokane. Wash.,
but the economy
was bud there.”
Penegor said.
Now his com
puny is i n
Portland, Seattle
and Eugene. It
markets everything
from crystal ball
‘‘kaliedoscopes,'
with triangular
stained glass bases
at $15 per piece, to
Tiffany Style lamp
shades at $15 or
$20 a square foot.
His themes cover
everything from
animals to palm
trees," Penegor
three owners: John Wolfe,
John Wilson and Short.
John Wilson gave Susan the
company ‘‘with love and
respect,” enjoining her to
carry on the Liberty Coffee
name and the quality of its
products, Short said.
The company sells coffee at
the Oregon Country Fair, Satur
day Market, both the spring and
fall University Street Faires, the
Eugene Folkfest, the Harvest
Festival at Skinners Butte, the
Art and the Vineyard Festival,
and at the First National Fiddl
ing Contest held in Weiser,
Idaho.
This year, the Liberty Coffee
Company will be part of the
Eugene Celebration from Sept.
2.'ird through the 25th.
"We try to put out a high
quality drink," Tift said. “If
someone doesn't like what
they've got we usually give
them their money back," he
added.
Patrick Miller of "The
Earthworks" sells crystals,
stone jewelry and beads of
many colors at his outlet on the
comer of Saturday Market.
His products range from
quartz crystals direct from
Oregon to pendants, massage
tools, earrings and touch
r
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nave any water wiuiin mem ur
not, their clarity, and what kind
of inclusions (interruptions) or
fracture lines occur within the
crystals themselves, Miller said.
“Crystal forms on plate
which is highly silicated ash.”
Miller said. It grows until the
characteristic double termina
tion forms on each end. he
added.
Miller has sold his wares at
the University and at Prineville,
where his work was admired at
mineral shows there.
jennifer Jones, owner of "Star
Feather.“paints tie-dyed
shirts with figures of goddesses,
skulls, mountains and flying
saucers.
With a paintbrush she uses
acrylic fabric paint, which she
waters down to provide a
background for the main design
over it.
Shirt prices range from $18
for a simple design to $75 for a
shirt with a heavy metal god
dess. with a skull in the
background in the midst of a
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A Downstairs at the
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said. Tho pieces must be ap
proved by the customer
sometimes two or three times
before the actual purchase, he
added.
"It depends on the intricacy
of the work and how much time
is involved," Penegor said.
Penegor, Short. Miller and
Jones sw much hope for their
businesses, which are a part of
Kugene culture as well as a part
of I hi* Saturday Market.
Another co m m unity
businessperson who sites hope
for their wares is Jerry Poston,
owner of Birkenstock. Since the
1960s. Blrkenstocks have been
one of the trademarks of new
age people from all walks of
life. They were considered a fad
at first
"It's not iust a fad anymore,
it’s becoming a way of life."
Poston said.
Hirkenstock is located at the
Fifth Street Public Market, 207
VV Fifth Ave. It became the
third Birkenstock store when it
was established in 1971. Poston
said. The original company was
established in West Germany in
t774. The first store in the
United Stales opened in Santa
Cruz. Calif, in IfltiH.
Unlike the more common
insert-in shoe, or a shoe which
requires one to insert a foot into
it. the popular sandals are or
thodic in nature. This means
they are shoes which "you
wear." he added.
The Birkenstock sandals went
from a symbol of counterculture
to a sandal "that appeals to all
segments of the population.”
Poston said,
Since Birkenstocks are
designed to conform to the
shape of their owner’s foot, they
add the appropriate support
where it is needed, he added
"Their smaller features are
that they are a lightweight, air
Circulating....(and they pro
vide) durability and comfort."
he said.
Birkenstocks range in price
from the least expensive ver
sions. which cost “$40 on up,”
to the more expensive ones,
which are "around Stilt,"
Poston said
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