B20 ASUO COURSE GUIDE
DESCRIPTIOH: Research, writing, and
marketing of magazine articles (see
course description in university
catalog).
J *70 MAGAZINE EDITING (*)
Metzler, 311A Allen
FORMAT: Lecture/Discussion/Lab
AVERAGE aASS SIZE: 16-16
WEEKLY READING: 2-3 Chapters
PREREQUISITES: Journalism Majors;
J 321
EVALUATION: 1 OS-Midterm; 15f
Quizzes; 50J-Labs; 25%-Project
READINGS: Click and Baird, MAGAZINE
EDITING AND PRODUCTION
DESCRIPTION: Laboratory centered
class with final project, dealing
with writing, editing, and
production work related to
magazines.
J 483 PUBLIC RELATIONS PROBLEMS (3)
Divins, 206 Allen
MEETS: 12:30-14:20 KW, 301B Allen
FORMAT: Discussion
WEEKL1 READING: 20-30 Pages
PREREQUISITES: Journalism majors; J
469
EVALUATION: 205-Attendance; 605-4
Papers
READINGS: Center and Walsh, PUELIC
RELATIONS PRACTICES
DESCRIPTION: Application of public
relations problem-solving techniques
through case-study analysis, oper.
discussion, and written assignments.
Students will learn the format and
uses of the plans and program
memorandum.
COMMENTS: Students are encouraged
to participate in this class through
open oiscossion. They are expected
to do more than just "show up" for
class to earn their 205 class
participation points. They are also
expected to acquire the ability to
think logically and display that
ability in their papers--which are
strictly graded.
J 487G HISTORY OF JOURNALISE (3)
Kessler, 207 Allen
MEETS: 9:30-11:00 UH, 221 Allen
FORI-AT: Lecture
AVERAGE CLASS SIZE: 175
WEEKLY READING: 50 Pages
PREREQUISITES: Junior Standing
EVALUATION: 6G5-2 I idterms; 405
Final
READINGS: Schudson, DISCOVERING THE
NEWS; Kessler, TEE DISSIDENT PRESS;
Packet
DESCRIPTION: The historical
development ol' mass communications
and its role in the life of the
nation.
J 512 COMMUNICATION RESEARCH
METHODOLOGY (3)
Let-ert, 310 Allen
MEETS: 3:30 MVF, 31V Alien
FORMAT: Lecture/Discussion/Seminar
WEEKLY READING: 5 Pages
PREREQUISITES: Grao stuoer.ts; open
to unoergr aciuates who have taken a
course from c.e previously
EVALUATION: 605-Paper; 405-Hiatem.
DESCRIPTION: This is a "hanos-on"
research methods course. Class
chooses project topic that entire
class will do. V.e do the study ano
everyone gets the sace output ol
results to work with, basing their
research puper on those zesuits.
"User-frienoly" intro to
statistics--only those necessary to
the project are taught, and there's
treat ecphasis on use of the
statistic, not its nath oerivation.
COMMENTS: Much en;pfrtasi3, early in
quarter, on conceptualizing of
possible projects, rather than on
cethodoloty itself.
J 514 SEMINAR IN PUBLIC OPINION AND
PROPAGANDA (3)
Lenert, 310 Alien
I ELTS: 6:30-10:20 Kk, 3011’ Allen
FORKAT: Lecture/Discussion/Serrinar
AVLFACL CLASS SIZE: 14
WEEKLY READING: 6G Pates
PRERECUISIILS: Gracuate Journalism
majors; other tfauuate students
welcome; under*raduates consent only
EVALUATION: 5 05k-fa per; 5CV-2
Miateres
READINGS: Le mert, DOES IASS
COMMUNICATION CHANGE PULLIC OPINION
AFTER ALL?; Packet
DESCRIPTION: First 6 weeks
primarily lecture-oiscussion; exams
cover that material. Last part of
ters is seiuinar, with stuoents
reporting to rest of class or.
research linoir.b- in a feiven area.
Topics chosen 1 tob list previoeu ty
instructor. First part of course
presents a new theory of how the
meoia charge public opinion without
chantin* anybody's amd. Seminar
topics cover research on attitude
change ano ask stuoents to find
meoia "analogues" ol the variables
stuoiec.
J 546 ADVERTISING COPYWRITING (4)
Avery, 205 Allen
FCF.LAT: Discussion
AVEFACE CLASS SIZE: 16
WEEKLY READING: 10 Faj.es
PREREQUISITES: Journalist, majors; J
341
EVALUATION: 10i-Discussion; 905.
Hotiework
READINGS: Rcrs ano Trout,
POSITIONING; I.oten anu haas, HOV. TO
ADVERTISE
DESCRIPTION: Assignments ano
presentation ol copywriting with
emphasis on stra‘ et.y and concepts.
J 5^6 AD CO P Y VI R1TIKG/AD HESS
STRATEGY (A/3)
Kecing
MEETS: 10:30-12:20 lh, 301E Alien
KOhl AT: Discussion/Rreser.tatior.s
AVEhAGE CLAES SIZE: 12-16
EVaLU ATltl.: 20i-I roject; bOS
Hol tv.ort.
READINGS: Renan anu Maas. HOC TO
ADVERTISE, Pietro, l.Ck TO IUT A LOCK
TOGETHER ADD GET A JOE IE
ADVERTISING
Music
KDS PIANO FOR ADULTS-BEGINNER LEVEL
KcCarty, 265 MUS
MEETS: 19:00-21:00 H, 211 KUS
FORMAT: Lab
AVERAGE CLASS SIZE: 8
PREREQUISITES: None. Must contact
Cocnunity Piano Program office to
register. See Consents.
SPECIAL FEES: t75.00/term (no
tuition)
READINGS: Allen, CREATIVE KEYBOARD
FOR ADULT BEGINNERS
DESCRIPTION: This course provides a
well-rounded introduction to playing
the piano. Students meet once per
week in the electronic piano lab for
two-hour sessions. Students are not
only provided with the rudicents of
reading music but also are given a
background in playing by ear,
harmonization, and improvisation.
Rhythmic and technical skills are
systematically developed. Both solo
ana ensemble music is Included.
This course provides a foundation
for learning different styles of
music—classical, folk, and popular.
COMKENTS: This course is a non
graded, non-credit community
education course sponsored by the
Cotmunity Piano Program of the UO
School of Music. For core
information, or to register, contact
the Community Piano Program at 686
5660 or the School of Music at 686
3761 or call the instructor at 3**5
7339.
MOS PIANO FOR ADOLTS-ADVANCED
BEGINNER AND INTERMEDIATE LEVELS
McCarty, 265 MUS
MEETS: 19:00-21:00 U, 211 I.US
FORINT: Lab
AVERAGE aASS SIZE: 6
PREREQUISITES: Prior instruction in
piano. Contact instructor
concerning place Dent and
registration. See consents.
SPECIAL FEES: $75.0C/term (no
tuition)
DESCRIPTION: This course is
intended for adults who have already
had a year or core of piano
instruction. Students meet once a
week in the electronic piano lab for
two hour sessions. Rhythmic,
technical, ar.d reading skills are
systematically developed. Students
are also given a background in
playing by ear, harmonization, and
improvisation. Students choose
their own repertoire from any style
of music upon consultation with the
instructor. Ensemble playing is
also included.
COMP ENTS: This course is a non
gradca, non-credit community
education course sponsored by the
Community Piano Program of the U0
School of Music. For more
information, or to register, contact
the Community Piano Program at 666—
5660 or the School of Eusic at 686
3761 or call the instructor at 3^5
733S.
HUP 100 LAS1C PIANO (2)
Stal f
I.EETS: Various Tit.es, 2 cays/wteL,
211 KUS
FORI AT: Lab
AVERAGE CLASS SIZE: 10
SPECIAL REES: b^.OC
READINGS: Allen, CREATIVE KEYECARD
FOP ALULT EEC1LEERS
DESCRIPTION: These piano classes
are designee for non-music iors
who want to learn how to play the
piano. There are four levels
beginning anu one intermediate class
offered. The beginning classes
stress reading music ana the
development ol technical skills to
enable the ttucerit to gain
incepenaerce :t the keyboard. The
intermediate class is designed lor