COMiENTS: As a review, the course
coves very quickly through material
that is at best foggy in most
people's minds. It is a mistake to
believe that the course can be
completed successfully with little
effort, even though the workload is
fairly undemanding.
J 341 PRIM OF ADVERTISING (3)
Kedint, 177 LA
MEETS: 14:30 MWF
FORMAT: Lecture/Discussion
AVERAGE CLASS SIZE: 225
WEEKLY READING: 1 Chapter
PREREQUISITES: Journ/Bus Majors
EVALUATION: 5W-Attenoance; 15*
Quiz; 4G*-Miaterc.; 402-Final
J 361 REPORTING I (4)
Halverson, 30b Allen
MEETS: 9:30-11:20 MWF
FORMAT: Discussion/Lab
AVERAGE CLASS SIZE: 15
WEEKLY READING: 1 1/2 Chapters
PREREQUISITES: LSDT ana Typing
Test; Major Status
EVALUATION: 1 5W-Prc ject; 10V
Quizzes; 75S-Papers
READINGS: Ketzler, NEWSCATHERING;
Strunk ana White, ELEMENTS OF STYLE;
STYLLLOCK AND LIBEL MANUAL
DESCRIPTION: Extensive practice in
newsgathering ana writing unuer
aeaaline pressure.
J 407G CURRENT ISSUES IN BROADCAST
HEMS (3)
Bernstein, 309B Allen
MEETS: 14:00-15:20 UH, 319 Allen
FORMAT: Seminar
AVERAGE CLASS SIZE: 16
WEEKLY READING: 50 Pages
PREREQUISITES: Seniors; Journalism
Majors
READINGS: Kathson, THE EVENING
STARS: THE MAKING OF THE NETWORK
NEWS ANCHOR; BROADCASTING MAGAZINE
DESCRIPTION: Exploration and
analysis of contemporary legal,
ethical and social issues in
broadcast news, especially TV news.
J 431 RADIO-TV MENS I (3)
Nestvold, 309A Allen
MEETS: 11:30 MWF, 31* Allen
FORMAT: Lecture/Discussion/Lab
AVERAGE aASS SIZE: 16
WEEKLY READING: 50 Pages
PREREQUISITES: Journalism majors;
passing score on LSDT test; Typing
Test
EVALUATION: 5%-Quizzes; 25*
Homework; 50*-In Class Assignments;
20*-Midterm
READINGS: Cohler, BROADCAST
JOURNALISM
DESCRIPTION: Gathering and writing
news for broadcast media. Emphasis
on in-olsss typing/writing of
broadcast news stories under
deadline pressure. Class covers
broadcast writing style, leads,
basic story structure, organization
of facts for audio stories,
newscasting techniques. Last fourth
of the term devoted to radio news
tape interviewing, production,
writing, and presentation of radio
tape actualities.
COMMENTS: Regular class attendance
is mandatory.
J *31 RADIO-TV MENS I (3)
Somerville, 203 Allen
MEETS: 13:30 MWF, 31* Allen
FORMAT: Lecture/Discussion and
Studio/Lab
AVERAGE CLASS SIZE: 16
WEEKLY READING: 3 Chapters
PREREQUISITES: Typing, Tect/LSDT
EVALUATION: 90J-20 Projects; 5%
Kidtera; 5%-Final
DESCRIPTION: Basic broadcast
newswriting and reporting skills,
the interview, style, sources,
ethics, and presentation.
J *32 RADIO-TV MEWS II (3)
Bernstein, 309B Allen
MEETS: 8:30-10:20 MWF, 31* Allen
FORMAT: Lecture/Discussion and
Studio/Lab
AVERAGE CLASS SIZE: 16
PREREQUISITES: J *31
READINGS: Yoakaic and Creamer, ENG:
TV NEWS AND THE KEW TECHNOLOGY
DESCRIPTION: Course covers shooting
and editing of videotape for TV
news; sourcing TV news stories;
producing and writing TV news
stories; producing and writing TV
newscasts; legal and ethical
implications in television news.
J 433 advanced radio news (3)
Nestvold, 309A Allen
MEETS: 14:30 MWF, 314 Allen
FOFMAT: Discussion/Lab
AVERAGE CLASS SIZE: 12
PREREQUISITES: Journalism majors; J
431 or equivalent
EVALUATION: 25S-Homework; 25*
Attendance; 50*-Projects
DESCRIPTION: Class members prepare
weekly in-aepth (4:00-5:00 tin.)
radio news stories. Reporting (out
of class), writing, editing, and
airing of the stories. The students
will tape record interviews with
newsmakers, write the stories,
prepare audio carts cf actualities,
and produce and air the completed
stories. The stories are aired on
the campus radio station, KVIAX.
J 446 ADVERTISING COPWRITING (4)
Avery, 205 Allen
FORMAT: Discussion
AVERAGE CLASS SIZE: 16
WEEKLY READING: 10 Pages
PREREQUISITES: Journalism majors;
J 341
EVALUATION: 10*-Discussion; 901
Homework
READINGS: Rers ana Trout,
POSITIONING; Roman and Kaas, HOW TO
ADVERTISE
DESCRIPTION: Assignments and
presentation of copywriting, with
emphasis on strategy and concepts.
J AA6 AD COPYVRITIMG/AD MESS
STRATEGY (A/3)
(Ceding, 31 ID Allen
MEETS: 10:30-12:20 UH, 301B Allen
FORMAT: Diacuasion/Presentationa
AVERAGE CLASS SIZE: 12-16
EVALUATION: 80>-Hotework; 20*
Project
READINGS: Roaan and Haas, HOW TO
ADVERTISE; Pietro, HOW TO PUT A BOOK
TOGETHER AND GET A JOB IN
ADVERTISING
Please Recycle
This Paper
J 44? ADVERTISING LAYOUT (4)
Nelson, 213 Allen
FORMAT: Lecture/Discussion/Studlo
AVERAGE CLASS SIZE: 15-17
WEEKLY READING: 2 Chapters
PREREQUISITES: Prln. of Advertising
READINGS: Nelson, THE DESIGN OF
ADVERTISING
DESCRIPTION: Design ads for all
acedia; develop an appreciation for
good graphic design (see course
description in University catalog).
J 459 PRINCIPLES OF PUBLIC RELATIONS
(3)
Bivins, 206 Allen
MEETS: 8:30 MWF, 221 Allen
FORMAT: Lecture
AVERAGE CLASS SIZE: 150
WEEKLY READING: 1-2 Chapters
PREREQUISITES: Sophomore Standing
EVALUATION: 20J-H Quizzes; 50S-2
Midterms; 301-Final
READINGS: Crabble and Vibbert,
PUBLIC RELATIONS AS COMMUNICATION
MANAGEMENT
DESCRIPTION: An overview of the
practice of public relations
including social env ironment,
corporate and institutional
practice, ethics and theory, and
planning.
COMMENTS: This course is entirely
lecture. The midterns and final are
multiple choice, computer graded
exams. The quizzes vary from fill
in-the-blank£ to essay. Reading is
moderate.
J 462 REPORTING II (5)
Halverson, 308 Allen
M!ETS: 15:30-16:20 MWF
FORMAT: Discussion
AVERAGE CLASS SIZE: 15
PREREQUISITES: REP 1; Maj. Status
EVALUATION: 20f-Participation; 80S
8 Papers
READINGS: Current Periodicals
DESCRIPTION: Students cover county
and school administration and write
eight stories for county newspapers.
Most are enterprise stories on
topics chosen by the student.
COMMENTS: Students with grades
below B in REP I man have
difficulty.
J 468 MAGAZINE WRITING I (3)
Somerville, 203 Allen
MEETS: 10:30-12:20 MW, 301A Allen
FORMAT: Discussion/Seniinar
AVERAGE CLASS SIZE: 16
WEEKLY READING: **0 Pages
PREREQUISITES: REP I; J 361; Major
Status
EVALUATION: 101-3 Projects; 901-2
Papers
READINGS: Nelson, ARTICLES AND
FEATURES; Writer's Digest ano The
Writer
DESCRIPTION: The magazine artiole
idea, researching the idea, the
market or audience, organizing,
writing the artiole.
J 468 MAGAZINE ARTICLE WRITING (3)
Nelson, 213 Allen
FORMAT: Lecture/Discussion/Seminar
AVERAGE CLASS SIZE: 15-17
WEEKLY READING: 1 Chapter
PREREQUISITES: Reporting or
instructors pernission
READINGS: Nelson, ARTICLES AND
FEATURES