Sports Literature
For all favorite sports,
a magazine to match
Whether you’re someone who
is interested in competitive
sports, or you just want some
information on fitness or recrea
tional sports, there is probably a
magazine to fit your preference.
For the great numbers of out
door recreation enthusiasts
throughout the country, Out
side magazine is a worthwhile
addition to skis, packs and all
the other equipment necessary
for outdoor pursuits.
This magazine is geared for
the avid adventure-seeker who
enjoys climbing, canoeing and
biking as well as the riskier
sports like hang-gliding and
parachuting. The “Dispatches”
department provides interesting
updates on issues such as en
vironmental clean-up projects
and star-gazing. The stylish,
well-written articles cover
various approaches to safely
discovering and enjoying the
wilderness, and they are
presented in a scientific, com
mon sense manner.
Narrative stories of the “How
I Kayaked the Baja Peninsula”
genre are . full of anecdotal
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humor, wisdom and a clear love
of the outdoors. The style of the
magazine is personable and
mature; it’s not trying to “sell”
outdoor sports but rather reflect
Review
on them.
In the back pages, an Expedi
tion Services Directory provides
information on wilderness treks
and workshops, and the
“Review” section comments on
high quality clothing, equip
ment and books.
For 100 pages of informative
writing and excellent
photography, Outside is truly a
value at only $1.95. It delivers
quality fireside reading for the
man or woman who loves to
play in the great outdoors.
Joe Weider’s Muscle and
Fitness magazine has a different
approach as the opening state
ment on the first page indicates
— “We take bodybuilding
seriously. Because you do.” No
one can deny that bodybuilding
is “big” in the arena of today’s
sports, and Muscle and Fitness
is a good magazine for those
men and women who want to
make bodybuilding their
lifestyle and ultimate pursuit.
1
U ol U foundation
Annual Fund
TELEFUND
STATISTICS
125.000
112.500
100.000
87.500
75.000
62.500
50.000
37.500
25.000
12.500
On 11/7/84 Druids received
76 pledges for a total of
$1517.
First, second and third
places for most pledges
received are held by:
1st Kappa Alpha Theta-492
2nd Lambda Chi Alpha-404
3rd Tri Delta-336
That brings the total for
the telefund to $60,258.
Tonight Alpha Phi’s will
attempt to set a new
record for total pledges
received.
The articles cover a wide
variety of topics from hormones
and dieting to pain thresholds.
This magazine includes all the
working, eating and sweating
advice one would ever need in
order to make your muscles
look like those of the champs.
Being published and edited
by Weider. Muscle and Fitness
is highly promotional and in
cludes almost as many ads for
Weider products as articles.
The science and medicine
related updates emphasize
sound principles such as
balanced dieting, intelligent
training and the psychology
that lays the foundation of the
bodybuilder's drive toward suc
cess.
Rippling abdominals, bulg
ing pectorals, and oil-slicked
quads are all there in this
magazine, which bears a strong
resemblance to the ads at the
back of comic books that pro
mise “In only 30 days, you too
can look like Atlas Man.
Guaranteed!”
However, the material is
specifically addressed to the
concerns of bodybuilders,- and
for those who are “hardcore’:’
about pumping iron. Muscle
and Fitness would be a good
source of both information and
inspiration to do one more rep.
Fit. on the other hand, is a
publication designed for
women who want to "get fit.” It
focuses on the activities that
women are getting involved in
to trim down and tone up. such
as aerobics, dance and weight
lifting.
Written entirely by and for
women. Fit looks at issues such
as nutritional, low-calorie menu
planning, injury prevention,
coping with stress and acquir
ing the “strong and sexy” look.
It also includes interviews with
successful spa-owners and ac
tresses (like Jane Fonda) who
have enhanced their lives
through exercise.
HAPPY HOUR
5pm—Closing 7 Day si
860 E. I 3th 344-7894
Fit tends to emphasize the sexy,
glittery aspects of fitness, mak
ing it fun to browse through but
not incredibly substantial
reading.
Somewhat of a cross between
Mademoiselle, Ladies* Home
Journal and Seventeen, Fit
delivers the latest in aerobics,
diets and fashions and will help
the female in the beginning
stages of her health and fitness
program to do it right and stick
with it.
The growing popularity of
running has brought about the
emergence of several running
magazines, but Runner’s World
is still one of the best around.
This publication has existed for
18 years and continues to offer
its readers quality writing and
“state of the art" information.
Runner's World is aimed at
the upwardly-mobile runner
who doesn't mind spending a
high price for the best equip
ment and who wants to know
about the ..current trends and
new inventions on the running
market. How to prepare for a
race, what to eat and not to eat.
how to train, where to join a
running club and running
psychology are some of the
scientifically-oriented stories.
In keeping with the increased
popularity of long distance rac
ing, Runner’s World offers per
son,|l cioseups of winners and
physiological advice for the
beginner, the Boston
Marathoner or the athlete with
Olympic ambitions. There is
also a variety of detailed articles
on the runner's most important
piece of equipment — shoes —
and reports on the good and bad
effects of zealous running.
Toward the back of the
magazine, there is a directory of
sports equipment retailers and a
quest ion-and-answer column
on healthy eating.
By Lori Stephens
DIM
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