Minority students go
to a Seattle seminar
By Cynthia Whitfield
Or the Emerald
The University of
Washington and The Seattle
Times played host to six minori
ty University journalism
students last week. The
students arrived in Seattle
Wednesday as part of an
American Society of
Newspapers Editors conference
designed to increase the
number of minorities on daily
newsroom staffs.
Editors and managers of
Pacific Northwest newspapers
joined minority students and
journalists for a series of
speeches, discussions and job
seeking activities, which lasted
until Thursday evening.
. Robert C. Maynard, editor
and publisher of the Oakland
(Calif.) Tribune and the first
black publisher of . a -major
metropolitan newspaper, gave
Wednesday’s keynote speech.
."In 1978. the ASNE-voted to
' establish a goal — by. the year
.. 2000,* "the percentage of
minorities in newsrooms .would
reflect the number of -minorities
'• in American society; • 17 -per
• cent. So far we have failed,"
• Maynard says. '
. . ASNE 1984 figure's . reveal
minorities represent only 5.8
percent of. the national- profes
" sional’ newsroom staff, an in
crease of two-tenths of a percent
• ■ over last , year’s 5.6. percent..
Overall,-six years later, minori;.
ty employment rose by 1:8 per
. cent says Maynard. ’
"We cannot achieve our goal
. by the year 2,000. But^we will
continue to work toward that
goal — because it’s" good
business, because it’s fair, and
because we must,” Maynard
says.
"Trend lines" haven’t
pointed to much success so far,
but trend lines can be altered,
he says.
"During the civil rights
movement, Dr. (Martin Luther)
King marched across the South
in non-violent protest against
segregation and discrimination,
someone set off a bomb in a
church and killed four little
black girls. That was a very
discouraging trend line,"
Maynard adds.
"They (protesters) could have
said forget it — things will
never change. But they didn’t.”
Maynard urges editors and
publishers to renew their com
mitment to the ASNE goal and
increase minority recruitment.
He also advises against expec
ting black reporters to cover all
"black- beats” or expecting
them to ignore the black
’community.
Thursday’s activities includ
ed small d'isussion-sessions on
how; to succeed in the
# newsroom" Panelists, including .
Minorities Affairs directorial
E! Morris, advised students and.
journalists not to. carry a racial.
, "chip on the_sh'oulder.” .
"A'reporter must get-along
with and.understand all kinds
of people. You need to expand
’in- this, business, not close
yourself off,’’ Morris says.
• .Morris also encourages
minorities to look for and accept
jobs at.'smaller papers.
,- Minorities tend to automatically
seek jobs at larger papers. But
most employers look for prior
experience, and a small town
paper is the most likely place to
get it, Morris says.
Alumnus to talk on journalism
Frank Allen the Wall Street Journal's Philadelphia
bureau chief, will l>e at the University’s School of {ournalism
Oct. '12-25 as IJuw-Jonos Kditor-in-Resideuce.
He is scheduled to talk to classes and visit with students
and faculty. Topics under discussion will be: how the Wall
Street journal produces a lead feature, interviewing "big
shots." cultivating news sources, and what editors look for in
jnh applicants.
Allen has a hachelor's degree in English front Stanford
and received his master's degree from the University in 1974.
While in Oregon. Allen was a reporter for The Register
Cunrd. the Oregon fournai and the Associated Press in
Portland.
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The 1984-85 Oregon Daily Emerald
Advertising Sales Staff: •
From right to left: ' ’ •
Marcia Leonard •
'New memtfer•
"I'm a junior majoring in Advertising and Com
puter and Information Science. I am treasurer of the •
• Ad Club here on campus and member of the Gold
Key and Alpha Lambda Honoraries.
Igraduated in 1982 from Eagle Point High School
near Medford but currently live in Prospect. This
booming metropolis offers water and crosscountry
skiing, hiking and peaceful afternoons.”
Rick Martz
New Member .
“I’m a sophomore majoring in Business Ad
ministration and Computer Science. I eventually
want to get a MBA at a great" business school with
concentration in management.
My interests include tennis, racquetball.
photography and advertising. 1 am also currently
enrolled as a coordinator in the. ESCAPE program
here at the U of O.”
Roberta Oliver
Senior Member
■ ‘Born and raised a webfoot. this Oregon Duck is
ready to set sail on wilder waters. After 3 gruelling
years on the ODE advertising sales staff, the time
. has come to test my wings. I got my feet wet this past
summer as an intern for' the Seattle Times—now
nothing can hold me back.
In March. I will graduate from the School of Jour
nalism and head north for the summer—another
Oregon graduate hot on the trail of success!
Laurie Noble
Senior Member •
"It all started on a small dairy in California where
1 was born a farmer’s daughter. It wasn't long til we
hit the Oregon Trail and landed in Grants Pass where
I spent the last 12 of my 22 years. When it became
time to seek fame and fortune I only got as far as
SOSC. Then I found my true calling and came to U
of O where I will finish (hopefully) my B.S. in Jour
nalism/ Advertising at the end of Winter Term. At
that point I plan on setting off once again to become
an account executive—I guess what they say is
right—“Once they see the city, they can never get
'em back on the farm ".
Laura Buckley
Senior Member
"My life’s campaign was introduced in the San
Francisco DMA. From there the family had a na
tional rollout across the country, ending up our long
term headquarters in Central Point. Oregon—a real
industrial hub.
I came to the University in 1981 right out of high
school. My naive small town mind was captured and
manipulated by advertising. I've labored to excel in
the field, and participated in the National Student
Advertising Competition, had a summer internship
at a San Francisco advertising agency, and served as
president of the Ad Club for two years. My Emerald
sales experience has improved my communication
skills and given me the confidence to aspire to great
achievement. Next year I'll be working in a major
advertising agency in New York City.”
David Wood
New Member
“Originally from California. I moved to Portland
in 1976 where I worked in management and promo
tions for a West Coast theater chain. I entered the
University of Oregon in 1982 and will graduate soon
with a degree in Advertising.”
Tim Clevenger
New Member
"My life began nine months after a sunny June
day in San Bemadino. Southern California life didn’t
agree with my parents, so we moved to the lovely
town of Prineville, Oregon.
Prineville life I found to reek with absolute
boredom. My parents, in all their infinite wisdom
decided that it was time for my sister and myself to
be back in the big city life. So. we were off to
Phoenix.
1 moved to Eugene to attend the U of O. I got
advertising in my blood and have continued in my
aggressive goal of being a great account executive.
After I graduate this spring I will throw all my
worldly belongings into Elmo, my Volvo, and run
off to' San Fransisco to pursue a career in
Advertising." '' *
Nancy Nielsen
Advertising Intern
“I am a life long resident of Oregon. A 1981
graduate of Beaverton High School. Last spring 1
gained an international perspective of college study
ing in London. England.
Academically I am a junior studying Journalism
and a member of the Advertising Club here on cam
pus. I am looking forward to next term when I will
be an advertising representative for the Emerald.”
Jennifer Fox
New Member (not pictured)
”1 was bom and raised on the East coast and mov
ed to Lake Oswego, Oregon in my early tee^s where
I attended Lakeride High. At Lakeridge 1 neld the
position of advertising manager of our school paper.
I then attended OSU where 1 studied Political
Science. At OSU 1 am affiliated with Kappa Kappa
Gamma sorority and was involved with The Greek
Columns newspaper as an advertising representitive.
I am currently attending the U of O and plan to
graduate with a B.A. in Journalism/Advertising.
After graduation 1 plan to work for an advertising
agency for a few years and then return to school for a
degree in Psychology.”
Susan Thelen
Advertising Director (not pictured)
“Upon graduation in 1983 from the University of
Oregon with a Journalism degree 1 immediately
moved to The Dalles as an account representitive for
the local paper. After one year of servicing nearly
100 accounts monthly I returned to UO to become
Advertising Director here at the Emerald. Returning
to the ODE office as Ad Director is quite the change
from the previous 3 years 1 spent during college as a
sales representitive. I have exciting plans to make
the Emerald more effective for the advertisers and
more fun for the readers!”