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By Diana Elliott
Of the Kmerald
While many people were bet
ting on the final score of Satur
day’s football game, the director
of the University food conces
sions had other forecasts on his
mind. Erik Branelt, who super
vises the vendors, had to make
weather and attendance predic
tions to determine the number
of hotdogs he should order for
the fans.
Successful guessing
translates into profitable
business for Branelt of Tiffany
Food Service, the contract
holder of the Autzen Stadium
and McArthur Court
concessions.
“When people come to foot
ball games, they come all
bundled up, but they have their
umbrellas and sunglasses just in
case. I'm always ready for both
extremes,” Brenalt says. ”1
have to guess what the weather
will be like, and take into ac
count who the opponent is.”
And Branelt says he has
become a skilled guesser since
he began directing the Univer
sity’s concessions 2'/z years
ago.
"Sometimes I’m wrong, but 1
always learn from the past." he
says.
And experience has taught
Branelt to stick with the basics.
"The esoteric foodstuffs have
gone by the wayside,” Branelt
says. "When 1 tried to sell
granola bars, they wanted can
dy bars. The public doesn’t
want a sit-down dinner. . . most
just want a hot dog. So 1 try to
sell them the best hot dog in the
state.”
But while fans may become
“fair-weathered" in the rain,
they are faithful to the Ducks
despite wins and losses, Branelt
says.
"Consecutive wins don’t in
crease attendance. I-ast year the
average attendance was 32.32B.
This year it’s been 25,532. and
the team has done better.”
Once Branelt predicts the at
tendance, he then decides how
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• at
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687-0761 683-8330
Mon. - Thur. 10-9 Mon. - Fri. 10-9
Fri. - Sat. 10-10 Sat. 10-6
Sun. 11-5 Sun. 11-5
A HULT TICKET OUTLET
Our
Food sellers feed hungry fans
many vendors will work.
“There's only so many poten
tial dollars out there, and I want
to ensure that they (the vendors)
make enough, since they’re
paid totally on commission,”
Braneit says.
Taking care of his workers is
one of Branelts primary goals.
“1 want them to enjoy it. And I
think most of them do."
Steve Kintoul, a sophomore
from Australia, says he enjoys
his job. He's only worked as a
vendor twice now, but he thinks
it’s the ideal way to meet peo
ple. especially “pretty
American girls."
Sometimes fans aren't such a
pleasure to meet though, says
one vendor who requested
anonymity.
"We get some abuse. 1 usual
ly try to he funny or something.
! figure that if you're going to
make a fool of yourself, you
might as well get into it.” he
says.
Continued on Page 11
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