University needs to sell itself
By Michael Doke
()f the Emerald
Oregonians have a positive attitude toward
higher education in the state and at the University
hut, the ‘the word has to get out” to more people
about this campus, it was announced in a news
conference Tuesday.
The results of a survey released at the news
conference show this growing enthusiasm is im
paired only by lack of information about what the
school does, said University Pres. Paul Olum.
“This information gap is demonstrated by the
number of ‘no opinion' responses we got when
we asked about our programs — specifically in
our sciences and science research,” Olum said.
Taken in late June, the survey included a ran
**Somebody’s been doing
something right here.. .I'm en
couraged by the findings but
now we have a big job to do. 99
—r Wayne Kurlinski
dom sampling of 387 residents across the state,
said Wayne Kuriinski, vice president for Univer
sity relations. It was conducted by that office us
ing standard polling methods, he said.
A majority of residents in the state believe that
higher education should recieve additional fun
ding from the Legislature, and that Oregon’s
brightest students can receive an excellent in
state education in a wholesome environment.
Survey results also indicate beliefs that the
University helps business and economic develop
ment, its research makes an important contribu
tion to the state and its graduates are well
prepared for careers.
However, 62 percent of the sample said the
average person is not well informed about the
University, 48 percent had no opinion on
whether this campus understands the average
person in Oregon and 62 percent had no opinion
on whether the school is the best institution to at
tend in the state for a science major.
‘‘The results are heartening news for higher
education and the University, but we recognize
that the word has to get out (about the University
and its programs).” Olum told the press.
The poll shows a positive change in the peo
ple’s view of the University and funding the state
for higher education, he said.
‘The people of Oregon are for good things and,
the survey shows, they’re for higher education,”
Kurlinski said. "I’m encouraged by the findings
but now we have a big job to do,” he said.
The University will continue its efforts to in
form people about itself through advertising on
radio and television, contacting alumni across the
state, visiting cities with the humanities outreach
speaking forum, and University officials will con
tinue to talk more openly and aggressively about
the University,” he said.
Kurlinski said the survey, the first of its kind,
gives the University greater accuracy and
reliability on “what people really think.
“Someone’s been doing something right here.
We can go out with some confidence to help
mobilize support during the coming legislative
session,” Kurlinski said.
Board votes to reject bond sale bids
The State Board of Higher
Education was unable to take
any action on bids received for
the sale of bonds for funding
building improvements at the
University and two other
Oregon colleges, during a
conference-call meeting
Tuesday.
The board voted to reject all
bids and attempt another bond
sale later. The lowest two bids
were disqualified because the
bidders posted insufficient
securities, according to Jim
Hunderup, vice chancellor for
facilities planning.
Hunderup said this was part
ly due to a “mistake in the ad at
first” where the amount of the
bond sale was wrong.
The funding will go toward
renovating the EMU Ballroom at
the University, building tennis
courts at Portland State Univer
sity, and building recreational
facilities at Oregon Institute of
Technology.
“We don’t need the money
until June” when the construc
tion will start, said Bill Lem
man, vice chancellor for ad
ministration. But he recom
mended planning the next bid
sale before the Nov. 6 election
“because of the unknowns of
Ballot Measure 2.”
Lem man also recommended
“re-advertising on a 20-years
issue instead of 30 years.” The
board would be more likely to
receive lower bids on bonds
with a 20-year maturity date
than on a 30-year maturity rate,
said Lemman.
The board voted to reconvene
for another bid sale within the
next four weeks.
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