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LENMAR
80-200
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The ideal camera for
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• Precision optical glass
35 mm F3.5 lens
• Exposures to 1/250
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CM 135-24
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(Monday-Thursday)
■
New NCAA ruling
may flood viewers
with game showings
By Joshua Perry
Of the Emerald
With the new Supreme Court
ruling that released NCAA
members from their contracts
with the television networks,
college football fans can look
forward to an explosion of game
coverage this season.
But many insiders have their
misgivings as to whether or not
this is such a good idea.
"Sports fans will probably be
able to O.D. on football, and I
think that is a sad thing," said
Oregon Athletic Director Bill
Byrne. "!’m afraid that we’re
going to oversaturate the
market. It is a serious problem.”
The U.S. Supreme Court rul
ed that broadcast agreements
between the NCAA, ABC and
CBS to televise college football
games was anti-trust and
restricted competition. The
lawsuit was raised by the
63-member College Football
Association, led by the Univer
sities of Oklahoma and Georgia.
"We were disappointed in
the ruling,” said Pac-10 Public
Relations Director Jim Mul
doon. “We were in the NCAA’s
corner on that one. We were
hoping they would be suc
cessful in that suit.”
The CFA wanted the NCAA to
allow their member schools to
be able to negotiate television
deals themselves feeling it
would be more beneficial for
them. The agreement before the
ruling was that the NCAA
negotiated television contracts
for all the schools.
“The CFA wanted the NCAA
television plan to be liberaliz
ed,” Muldoon said. "It has
become so much more liberaliz
ed than they wanted — it’s
reached a point where they have
no control.
“College football has lost all
of its leverage. You can tell by
the dollars paid out by the net
works. . .it’s way down,” Mul
doon added. "It’s become a
buyer’s market, and the net
works are the winners.”
That concern has been echoed
throughout the country, as
schools search for a way to keep
existing revenues coming in
under tho new plan. The Pac-10
and the Big-Ten conferences
have formed a consortium and
bought a package deal with
CBS. The Pac-10 has also con
tracted with Metrosports to
televise games regionally along
the West Coast including
Oregon’s games with USC on
Oct. 13 and UCLA on Nov. 3.
"Between the two packages
we will equal, or perhaps sur
pass, the television revenues of
last year,” Muldoon said.
"We’re probably the only con
ference that is going to make as
much as last year.”
So for this year at least,
Oregon should come out all
right. But with an over
saturation of college football
running the risk of low-ratings
this year, what is going to hap
pen next year?
“Ml tell you where it could
get us,” Byrne said. “If you
start watching the market share
start to drop, the advertisers
aren’t going to have to pay as
much for commercial time. I
think it’s a sad, sad com
mentary.
“If yoo would have told me
five years ago that Oklahoma
and Georgia would’ve been so
greedy to sue the NCAA, which
is really the goose with the
golden egg, I’d have told you
that you were dead wrong,” he
added.