opinion ing risky A Federal Communications Commission ruling was passed on Thursday to the general public by the nation’s media with little fanfare, as are many bureaucratic deci sions. But because there are ramifications inherent in the decision, we believe it demands closer scrutiny. By a 4-1 vote, the FCC almost doubled the amount of radio and television stations that can be owned by a single entity, whether it be a company or an individual. And with apparently little foresight the commission also decided to remove all ownership restrictions in 1990. The PCC adopted a “7-7-7” rule in 1954 that stated that a single company or individual is not allowed to own more than seven AM stations, seven FM stations, and seven televi sion stations. Thursday’s ruling set a new standard, a “12-12-12” rule, meaning that a single person or company may now own 36 broadcast stations instead of 21. When the FCC instituted the “7-7-7” rule it was with the intent of guaranteeing a wide range of broadcast owner ship. It is rare when a government agency allows common sense to seep into its decision-making process, but that is what happened to the FCC more than 30 years ago. The logic was that without some restrictions the broadcast media would ran into the hands or a tew. Owning a station can be so profitable that some journalists half-jokingly say that receiving a broadcast license is the same as receiving a permit to print money. It follows that without limitation the larger, more profitable stations will swallow the smaller ones. It's a way of life for businesses in this country. Bob’s Superette, just off campus, closed its doors because it couldn’t compete with big markets; the cor ner service station that was owned by the family down the street is now corporate-owned; and the Courtyard is threatened with extinction because Sacred Heart Hospital wants a parking lot. The FCC was wise to place sanctions on media owner ship. While it’s unsettling to know that a few major corpora tions control the country’s oil and food supplies, it could be disasterous if broadcast ownership does not remain broad based. What is frightening about the prospect of a few in dividuals or corporations controlling the broadcast media is not what they might say but what they might not say. History has shown that the power of the press lies in its ability to inform the public not in its editorial stands. A ma jority of presidents have been elected without the support of the press; FDR, for instance, won orifc election with two thirds of the nation’s newspapers editorializing against him. People make their own decisions when they have access to pertinent information. It is that access that is in danger. A major role of the media is to serve a “gatekeeping” function. Editors — print and broadcast — are trained to sift the news and they choose which bits of information, facts, news and reports reach the general public. There always is more news available then what is printed or broadcast. Even without a concious effort to screen what passes through the “gate,” the lords of the press, through time, have fallen into patterns. Network news coverage in the 1950s, the Randolph Hearst and Joseph Pulitzer newspaper chains, and the current publishing mogul Rupert Murdoch are but a few of the “gatekeepers” noted for what they allowed or allow into the public domain. To ensure that the largest variety of news passes through the “gates” it is necessary to maintain a broad base of individuals or companies in control of the media. The FCC’s decision makes it possible for those who already control many “gates” to grow larger and gain even more control. If that happens, there certainly will be new meaning to the phrase “power of the press.” — emerald The summer edition of the Oregon Daily Emerald is published Tuesdays and Thursdays, except during ex am week and vacations, by the Oregon Daily Emerald Publishing Co. at the University of Oregon, Eugene, Oregon, 97403. The Emerald operates independently of the Universi ty with offices on the third floor of the Erb Memorial Union and is a member of the Associated Press. nwwi «no national 686-5511 686-3712 686-4343 Editor Michele Matassa Managing Editor/Editorial Page Editor Jim Moore News Editor Michael Kulaga Photo Editor Michael Clapp Associate Editors Higher Education Administration Politics/Community ASUO/Student Activities Night Editor Mike Sims Mike Ouncan Paul Ertelt Julie Shippen Michele Matassa Reporters: Diana Elliott, Sean Axmaker. General Staff Advertising Manager Production Manager Classified Advertising Controller Susan Thelen Russell Steele Carrie Greaves Jean Ownbey Ad Sales: Rachel Bellamy, Richard Skeen, Julie Bulrice. Production: Sharia Cassidy, Kelly Cornyn, Kathy Gallagher, Carrie Greaves, Kelly Neff, Michele Ross Colleen Tremaine, Hank Trotter. S«s?y... Hew VI0UU5 YOO UKI US to POSE ? letters No compassion The Democratic Party calls itself the party of compassion. That’s rather odd considering the facts. Every war we’ve been drawn into this century was under a Democratic administration. These Democrats usually pro moted themselves as the "peace” candidate but, alas, ac tions speak louder than words and the actions of these in dividuals cost the lives of hun dreds of thousands of American men. Also, even though science proves that unborn children in the womb feel pain at an early stage of development, the .liberals who control the Democratic Party support abor tion on demand. And what of human rights? It was Franklin Roosevelt who recognized the Soviet dictator ship in 1933, which was the very year that Stalin murdered more than 7 million Ukranians. For better or for worse it was Truman who dropped the atomic bombs and it was the Carter/Mondale administration which was silent concerning persecution of Christians in the Soviet Union and which recognized Pol Pot as the legitimate government of Cam bodia, even though this Marxist madman killed one-half of the Cambodian population. The Democratic record speaks for itself. No wonder the Republican Party is growing — especially among the young who, unlike many older people, are more skeptical toward emp ty slogans and meaningless pro paganda intended to manipulate voters. Michael Cross Senior, history, political science Manipulators In her opening salvo of at tacks on President Reagan, Democratic vice presidential nominee Geraldine Ferraro ac cused the president of being “un-Christain” because he sup ports cuts in social welfare pro grams. “My Bible,” said Ferraro in a separate interview with U.S. News & World Report (7/16), “teaches that you have to clothe the naked, feed the hungry and house the homeless.” Indeed the Bible does teach that. However, the personal pronoun “you” in Ferraro’s statement refers to individual Christians and the church, not to the state. Yet many well-meaning but biblically ignorant Christians have been guilt-manipulated — through the use of biblical rhetoric about “compassion for the poor” — intc supporting a giant welfare state. ("The Bible says ‘feed the hungry;’ hand over your money!”) A number of Christian scholars (Dr. Gary North, David Chilton and Dr. R.J. Ruch doony) have written incisive and devastating biblical criti ques of the “Christian socialism” espoused by pop theologians like Ronald Sider. In his book “Productive Christians In An Age of Guilt Manipulators” (a point by point critique of Sider’s popular book “Rich Christians In An Age of Hunger”), Chilton relates an il lustrative anecdote about a debate between Dr. North and a college professor who espoused the “Christian socialist” line: “Since he (the professor) was speaking to a seminary au letters policy 1 he Emerald will attempt to print all letters containing fair com ment on topics of interest to the University community. Letteri, to the editor must be limited to 250 words, typed and signed, and the identification of the writer must be verified when the letter is turned in. The Emerald reserves the right to edit any letter for length, style or content. Letters to the editor should be turned into the Emerald office. . Suite 300, EMU. dience, his lecture appropriate ly had three points. First, he said, the individual has a duty to the poor. With an open Bible before him, he admirably defended this from Scripture. Second, he observed, the church has a duty to the poor; again he quoted copiously from Holy Writ, Third, he declared, the state has a duty to the poor. He then picked up the Bible, closed it, and put it aside.” Tom Visoky Graduate, journalism Ignore gender So Mr. Mondale chose a woman for his vice presidential candidate slot. Big deal! A liberal is a liberal regardless of whether they happened to be bom with XY chromosomes or the double X variety instead. So don’t ask me to vote for some one because his running mate has certain primary and secon dary sex characteristics. I’m going to vote tor the per son who shares my opinions on the issues. I’m certainly not voting for Mondaie (I wouldn’t have cared if he chose a her maphrodite for the ticket) because he’s too liberal on everything from criminal justice to defense. And 1 don't want a return to Carter-style economics either. I encourage women to study the issues and vote based on who shares their opinions on most issues — not because of gender. After ail, if you want that sort of thing to influence your vote, then consider that the only two women in the Senate are Republicans, the on ly woman on the Supreme Court is Republican, and President Reagan has appointed many women to important posts which were previously the ex clusive domain of men. Lori Parkman 1