Oregon daily
emerald
Thursday, June 28, 1984
Eugene, Oregon
Volume 86, Number 4
Court ruling may cut football revenue
By Mike Sims
Of the Emerald
Head football coach Rich Brooks and the general
manager of a Portland TV station say that a U.S.
Supreme Court ruling governing televised college foot
ball won’t do the University, or other football non
powers, much good.
Meanwhile, the Pacific-10 Conference and
Metrosports, Inc. have put together a tentative three
year package providing live coverage of contests in
volving conference members.
The court ruled 7-2 Wednesday that NCAA con
tracts with ABC, CBS and the Turner Broadcasting
System violate federal anti-trust laws. The ruling, in ef
fect, frees colleges, universities and athletic con
ferences to make their own contracts with networks and
individual stations for game telecasts.
ABC has aired weekly college football telecasts,
both nationally and regionally, since the early 1960s.
CBS began carrying selected contests in 1982 after a
19-year layoff.
Brooks says that the court decision will definitely
hurt the University financially. Though the Ducks have
made few appearances on network TV during the past
decade — the last was in 1980 — the University has
shared Pac-10 TV revenue. Brooks says that as a result
of the ruling, that share will decrease.
Because the University is located in a relatively
small media market area, Brooks explains, it is difficult
to obtain the amount of advertising revenue necessary
to put together the University’s own TV contracts.
Last season, two away contests — Ohio State and
San Jose State— and a sold-out home game with
Washington were televised live by KEZI-TV on locally
originated telecasts. According to Brooks, KEZI
General Manager Jim Putney told him earlier that
whether the station repeats such telecasts this fall
depended upon the outcome of the NCAA court case
and the overall status of televised college football.
Putney was unavailable for comment Wednesday.
Jim Muldoon, Pac-10 public relations director, said
that while the conference was “very supportive” of the
NCAA position in the court battle, it felt it necessary to
have a contingency plan in place for televising contests
involving Pac-10 schools.
“We recognized the possibility that the NCAA
could lose the court case, and we wanted to cover
ourselves in two ways,” Muldoon explained. “We
wanted to make sure that the conference would be on
TV this fall, and that our financial package was
protected.”
According to Muldoon, the Metrosports TV
package provides live coverage of 15 games over a
12-week period during the 1984 season, with each
Pac-10 school appearing at least once.
Muldoon said that quite likely starting times would
be affected by television. He explained that some sort of
national TV plan might give the major networks ex
clusive rights to televise games during certain periods.
“This would necessitate later kickoffs — perhaps at
4:00 or 7:00 — in this time zone,” Muldoon said.
Tom Dargan, general manager of Portland ABC af
filiate KATU, acknowledged that the Metrosports
package might help football non-powers somewhat, but
said that overall “the rich schools are going to get
richer, the poor schools poorer.”
“The major networks, independent stations and
other groups can now pick prime teams to show on TV
and thus ensure a larger audience,” Dargan said.
“Schools that don’t do as well will, in my judgement,
get very little TV exposure. The court ruling is probably
a bonus for viewers but a deficit for schools with lesser
programs.”
Dargan predicted that the Metrosports package
would be broadcast from the Eugene and Portland areas
by KEZI and KATU, respectively. He also pointed out
that because of cable TV, KATU is seen by more
viewers outside the Portland area than the city’s other
two major network affiliates.
Sprucing-up campus
Glenda Fravel Utsey, an architecture professor,
waters the flowers planted Tuesday morning in the
concrete planters outside the Fishbowl. The planters,
flowers and trees are part of the University’s “Clean-up
’84’’ project, which is using volunteer labor and
donated materials to make the campus area more attrac
tive for summer visitors. Utsey, who designed the
Fishbowl improvement along with Ann Bettman, a
landscape architecture professor, says the idea is to
“spruce-up’’ the Fishbowl's terrace and make the EMU
more pleasant visually.
“I wish we could continue with the project doing a
little bit each year, rather than just let it stop here,’’
Utsey said.
Photo by Michael Clapp
Soviet music delegation will not attend
international music education meeting
By Julie Shippen
Of the Kmerald
The Soviet delegates of the International
Society of Music Education will not be par
ticipating in the Society’s 16th annual conference
to be hosted by the University next month, school
officials report.
The School of Music received news of the
Soviet pullout Monday via telegram, according to
Gary Martin, associate dean of the music school.
The Soviet-delegate party, which included a
conductor and a speaker, did express continuing
support of the United Nations Educational Scien
tific and Cultural Organization and ISME, which
is a subsidiary of UNESCO, Martin says.
“We got a telegram from their represen
tatives stating that because of recent
developments, they would not be able to attend.
My opinion is it’s closely tied to the boycott of the
Olympics. The telegram did not state that, but I
think it’s apparent it’s related,” Martin says.
“We were disappointed, of course. It’s a
minor loss, but it’s still a loss,” he says.
According to Martin, however, the Soviet’s
withdrawai will not have a major effect on the
conference, as about 3,000 delegates and per
formers from more than HO countries will be par
ticipating in the conference.
“It’s not going to put the conference at any
disadvantage. We didn’t expect more than four or
five (delegates),” he says. “We’re going to
replace them as best we can.”
The event, which features musicians from
the grade-school through college level perform
ing in 31 concerts, is taking place in the United
States for the first time in 20 years, as well as the
first time ever at an American university campus,
Martin says.
“We’re excited about having that claim,” he
says. “The conference continues to be one of the
biggest musical conferences in the Northwest.”
Martin cites a number of reasons the Univer
sity was selected to host the conference, in
cluding the music school’s reputation, the
faculty’s successful involvement in ISME, and
the availability of the Hult Center facilities.
According to estimates by the Eugene
Chamber of Commerce, the conference will bring
$1.6 million into the community, says Morrette
Rider, dean of the music school.
Reagan signs Oregon Wilderness Bill;
neither side is happy with its contents
By Paul Ertelt
Of the Emerald
Pres. Reagan signed the Oregon Wilderness
Bill in to law Tuesday, but the controversy sur
rounding the use of the state’s wild areas has not
been laid to rest.
The bill added 945,800 acres to the 1.2
million acres of existing wilderness in the state.
The bill, sponsored by Sen. Mark Hatfield, was
less than the 1.2 million acres in a House bill in
troduced by Rep. Jim Weaver, D-Ore.
The bill set aside 859,600 acres of national
forest land as wilderness and another 86,200
acres for a recreation area in the Diamond Lake
Mount Thielson area of the Cascade Mountains.
But the wilderness set aside has been attack
ed by environmentalists who say many important
wild areas have been left out and could be lost
through logging and development. The bill also
has been attacked by those who claim it has
“locked up” too much valuable timber land and
will cost many Oregonians their jobs.
The measure was supported by Sen. Bob
Packwood and Reps. Les Aucoin, Ron Wyden and
Jim Weaver.
“The Oregon Wilderness Bill, despite the
difficulties and disappointments, is a major
milestone, and it will protect many magnificent
areas for future generations,” Weaver said.
But some environmentalists say the bill did
not go far enough in protecting Oregon’s wild
areas. Additions of such areas as Hells Canyon
and expansion of the Kalmiopsis wilderness can
be accomplished by single-area legislation, says
James Monteith of the Oregon Natural Resources
Council.
But Republican Reps. Bob Smith and Denny
Smith both opposed the bill.
Greg Walden, spokesperson for Denny Smith
cited a study by the Industrial Forest Products In
dustry that predicted the wilderness bill would
eventually cost 5,500 jobs in Oregon.
“We’re talking about real people and real
jobs,” Walden said. “What happens to them?"
But Walden agrees with the environmen
talists on at least one point: “It’s not the last
chapter by any means,” he says.