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2805 Willamette • 1231 Alder
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Saklfr
TIalural Ms
bulk food
fresh produce
OPEN EVERYDAY
13th and Patterson 484-6460
Summertime fun for rent
The halcyon days of summer finally have ar
rived in Eugene. And for students who refuse to
be just students this term, the area has facilities
for almost every kind of summer fun.
There are rivers for rafting, hills for hiking,
sidewalks for skating, and bike paths for biking.
And if lack of equipment is a problem, look
no further. The Emerald has discovered plenty of
places around town willing to rent equipment for
an hour, a day or for several weeks.
No one knows better than the Eugenean that
the most practical and perhaps most fun way to
get from one place to another is by bicycle. There
are two bicycle shops in town that loan wheels.
Cycle Works at 663 E. 13th Ave. has a few
“beater” bicycles that they rent out as commuter
bikes for $3.50 a day. Hourly rates can be
negotiated.
Pedal Power at the corner of 6th Avenue and
High Street has a larger variety of bicycles, and
rates for most bicycles are $2 per hour, $7 a day
and $3 overnight. Pedal Power also rents touring
gear including helmets, handlebar bags and pan
niers for 10 cents per hour. Call 687-1775 for
more information.
For those who would rather get there on
skates, United Skates at 1283 Lincoln St. can set
anyone up for an afternoon or overnight. The cost
is $1.50 an hour or $4 for 24 hours. They’ll also
rent equipment such as knee and arm pads for 25
cents an hour.
For those rare scorching-hot days when only
an afternoon on or in the water will bring relief,
several places rent equipment for various water
sports.
Waterworks Canoe Co., located on the
Millrace next to B.J. Kelly’s, rents out both canoes
and kayaks. The $2.50 per hour rate, which in
cludes paddles and life jackets, applies only to
use on the Millrace. The cost of taking canoes out
for river use is $14 a day, including paddles and
jackets. Extra gear can be rented for 75 cents a
day. Call 686-4386 or 686-3711 for information or
reservations.
River Runner Supply, located on Alton Baker
Canal, also rents canoes for $3.25 an hour.
Rivers West at 111 W. 29th Ave. offers the
largest variety of river gear. The store rents rafts
from 10 feet to 15 feet long that range in price
from $25 per day to $50 per day. Both paddle and
oar rafts are available.
Rivers West also rents three types of kayaks,
including inflatable ones that rent for $18 and $22
per day, touring kayaks that rent for $15 per day,
and amateur kayaks for $15 per day. Canoes rent
for $20 per day. For information and reservations
call 686-0798.
At least two shops in Eugene will accom
modate the avid or novice water skier. Ander
son’s Sporting Goods, in the downtown mall,
rents water skis for $10 per day.
Ullr Ski Shop at 1011 Valley River Way also
rents water skis for $10 per day or $15 for a
weekend, and they rent hydroslides for $15 per
day.
By Diana Elliott
KWAX: a listener’s alternative
Broadcasting daily from the
top floor of Villard Hall since
1951, KWAX, the University’s
radio station, offers students
and residents alike a listening
alternative.
“Our goal is to serve our au
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V
dience by providing high quali
ty, fine-arts programming,”
says Cathy Gilbert, general
manager of KWAX. “A secon
dary purpose is to serve as a
training experience for
students.”
Originating as a student
operated station broadcasting
only to the campus area, KWAX
has proven itself to be a perma
nent and expanding presence in
the southern Willamette Valley.
“We’ve grown in our 33 years
on the air,” Gilbert says. “We
now broadcast at 20,000 watts
and cover a 60-mile radius.”
Licensed by the Oregon State
Board of Higher Education,
KWAX received 22 percent of
its $205,000 1984 budget from
federal funds, while state funds
account for an additional 30
percent.
Relying heavily on financial
support from listeners, KWAX
has a specific audience.
Arbitron, an independant in
dustry rating service, has found
that KWAX captures 9.3 percent
of the radio listeners in its
broadcast area, whereas public
radio in general appeals to only
1 to 3 percent. This figure
means 20,000 people tune into
KWAX each week.
Gilbert attributes KWAX’s
high listenership percentage to
the composition of Eugene’s
population.
“As with public radio in
general, our listeners tend to be
educated, upscale professionals
aged between 25 to 49 years,”
Gilbert says.
KLCC, the second of the three
public radio stations in town,
draws a different, yet related,
crowd.
“KLCC tends to attract slight
ly younger listeners because of
their jazz programming,”
Gilbert adds. “Thus they tend
to be the university-student
population whereas we, playing
classical, tend to attract the
university-academic
population.”
Thomas DuVal, program
director for KWAX, feels that
listeners generally tune into a
station for its format.
“Our listeners tune in for the
classical music programming,
National Public Radio’s ‘The
Morning Edition’ and ‘All
Things Considered’ and
because there are no commer
cials,” DuVal says.
By Mike Duncan
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686-2332
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