Ad Club looks forward to national competition
By Diana Elliott
Of the Emerald
When the University's Ad
Club team took first place at the
district competition of the Na
tional Student Advertising Com
petition last month, they kept a
three year winning streak alive
and secured a chance to com
pete at the national competition
in Denver this June.
In its three year history, the
University's Ad Club, which is a
member of the American Adver
tising Federation, has establish
ed quite a reputation among the
other 128 college clubs who are
members.
Every year they have won the
District 11 competition that in
cludes seven Pacific Northwest
schools. Last year the University
team went even further taking
second place in the national
competition, where they com
peted against 14 other districts.
The club’s adviser, Bob Taber,
sounds more like an athletic
coach when he talks about his
goals for the national competi
tion this summer.
"We gotta' win the nationals
this year,'' Taber says. The team
finished first ahead of 90 other
teams last year, but only placed
within the top 10 in another
competition this year. Taber and
his seven-member team plan to
make up for that.
Five Ad Club members and
two other students who assisted
with the art and the voice work
on the tape make up the team.
This year Radio Shack spon
sored the competition and
teams were assigned to adver
tise a line of personal com
puters to middle and upper
level executives of major
corporations.
"We started the assignment in
September and just met once a
week, doing mostly research,"
says team member David Kosse.
"By March we were working on
the campaign 15 hours per
week."
Though it was too much time
to spend on a competition,
Awards for
study abroad
being offered
Students interested in apply
ing for study and research
awards for 1985-86 should at
tend a meeting at 3:30 p.m.
Thursday in the EMU Forum
Room.
The awards to be discussed
are Fulbright Grants, and
Rhodes, Marshall and Mellon
Scholarships. Representatives
from the Office of International
Services and the College of Arts
and Sciences will be on hand to
talk about application pro
cedures, deadlines, criteria for
selection and interview
procedures.
The official opening of com
petition for Fulbright Grants
was May 1. Approximately 700
awards to more than 50 coun
tries will be available for the
1985-86 academic year.
The purpose of these grants is
to increase mutual understan
ding between the people of the
United States and other coun
tries through the exchange of
persons, knowledge and skills.
Application forms and further
information may be obtained
from Thomas Mills, Fulbright
program advisor, in 330 Oregon
Hall. The deadline for filing ap
plications is October 17.
Kosse admits that it was worth
every long hour.
"It was a lot of fun — a great
learning experience — and it got
me a job," Kosse says. After
graduating this )une, Kosse will
work for Oglivy and Mather, the
fourth largest advertising agen
cy in the world.
Kosse wasn't the only one
rewarded for his efforts. Jerry
Clarno and Scott Thompson had
interviews with Foote, Cone and
Belding, a San Francisco firm.
And the other two Ad Club
members on the team, Laura
Buckley and Andrea Lorenz,
have secured internships for
this summer.
Getting involved in Ad Club
can bring job opportunities,
Taber agrees. "Out of the five
members of the Club who
graduated last year, four got
positions with large New York
agencies, and the other works
for a magazine in Los Angeles,"
Taber says. "In the last five
years, 25 students from the
advertising school have been
Photo by Steve Crowell
University Ad Club members (not necessarily seated in this order) Andrea Lorenz, Laura Buckley,
Scott Thompson, Jerry Clarno, and David Kosse will be competing in a national competition in
Denver.
hired into New York agencies."
The Ad Club is actually an ex
tension of the advertising
department. Over 50 students
make up the three-year-old
club.
The Ad Club also manages
their own advertising agency,
Webfoot Advertising, which
does work for non-profit,
public-service organizations.
"We have 16 accounts that 35
students handle from start to
finish," Taber says. "It's totally
extra-curricular. It functions like
a real agency with real clients
and we spend real money," he
says.
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