New store puts 'byte'
on computer 'washout'
By Michele Matassa
Of th* Emerald
In the midst of what experts are
calling a national "washout” in
the computer industry, it seems
Eugene's end of the business is
swelling, not caving in.
Next week's grand opening of
the Byte Shop — Eugene's newest
computer retailer — stands as
evidence of local growth in the
computer business.
The Byte Shop, located in Delta
Village across from the Valley
River Center, carries products by
IBM, Texas Instruments, Compaq
and North Star ranging from
$1,000 on up, says Bruce Ander
son, sales manager.
The store's opening is part of a
regional expansion by the Byte
corporation, which currently runs
six stores throughout Oregon and
Washington, Anderson says.
The company is planning to
open an additional 15 stores
across Oregon, Washington and
Idaho in the next two years, he
says.
Why such an aggressive move to
expand when industry leaders
such as Osborne, Atari and Texas
Instruments are facing hardship?
Atari and Texas Instruments
have suffered losses in the home
computer end of the business;
losses even caused Tl to close out
their home computer line, Ander
son says.
Stiff price competition, resulting
in "a war to see who could survive
who," is causing the financial
woes of home computer lines, he
says.
But product line isn't the only
factor in success or failure of a
computer business, Anderson
says. Marketing and management
play key roles in the success of the
Byte company.
"As a local retail chain, we get
the best of both worlds," Ander
son says. The Byte comapany
utilizes a chain of local stores to
capitalize on advertising and ex
posure over other retailers, but it
also has the advantage of a cen
tralized corporation when "clout"
is needed to deal with manufac
turers, he says.
Anderson also attributes the
company's success to its em
phasis on "support services," of
ferings such as hours of orienta
tion for customers unfamiliar with
the product they buy, basic
introduction-level seminars for
the general public and specialized
software education classes.
These management bonuses
provide an added advantage to
companies who care to work
them into their businesses, he
says.
Bill May, manager of Eugene's
Computer Store, 35 W. 8th Ave.,
agrees that sound management is
the key to success in the com
puter industry.
"It's an infant industry and, like
most infants, it needs toilet train
ing. Many of the computer com
panies have not followed sound
management practices," May
says.
By offering quality products,
support and education, Eugene's
Computer Store should be able to
withstand competition from the
new Byte Shop, he says.
Clarification
An article on a public
hearing to discuss the rule
banning alcoholic
beverages from Autzen
stadium in Tuesdays
Emerald neglected to give
the time and date for the
hearing.
The hearing will be held
Nov. 16 at 2 p.m. in room
101 EMU.
Walk or pay a $3 fine
Riding your bicycle through
designated dismount areas on
campus can mean getting to class
earlier — but it can also mean a $3
fine, according to Suzie Hunter,
bike patrol officer.
Beginning Monday anyone
caught riding on the sidewalk be
tween Agate and University
Streets, through the EMU
Breezeway, through the Lawrence
Correction
In the article entitled
"Salvadorans find sanctuary
in Eugene,” the Eugene
Friends Church was named
as the group to offer shelter
to the family. Actually, it
was the Eugene Friends
Meeting which provided
sanctuary. The Emerald
apologizes for any inconve
nience this may have
caused.
Cash
For Textbooks
Mon. - Fri.
Smith Family
Bookstore
768 E. 13th
1 Block From Campus
345-1651
Hall walkway or the sidewalk in
front of Cerlinger Hall will be sub
ject to a citation and fine, Hunter
said.
These areas are designated for
pedestrian use only, she said.
Citations and fines will also be
given for failing to give
pedestrains and disabled persons
right of way in all areas of campus,
having inadequate brakes, not
having lighting equipment visible
from 500 feet away at night and
leaving the scene of a collision in
volving pedestrians, other
bicycles or other vehicles, she
said.
"In terms of bike accidents this
year we've had quite a few. We
just want to make it aware to them
that the verbal and written warn
ings are over," Hunter said.
According to the new ad
ministrative rule, an estimated
3,000 bicycle riders use bicycles
on campus, of whom perhaps ten
percent might be cited and fined.
The proposed fine is $3.
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