a
-r.;
Madison Avenue hits Eugene
The latest in advertising ploys — mini-billboards — have made their way to the Universi
ty. Electronic advertising screens now light up the EMU and the University Bookstore.
The new screens are similar to the ones in banks which flash the interest rates,
temperature and other information.
But this is a case of something for nothing. The University pays nothing for the units.
Guaranteed Sales Inc. provides the $4,000 units and uses advertising from national com
panies such as AT&T and General Foods to cover costs.
Each machine is able to keep 18 messages in its memory.
"The screens are a good way to keep students informed of upcoming events and ac
tivities,” says Frank Geltner, EMU assistant director.
Two more signs are expected to be installed in the library and the Fish Bowl restaurant.
Photo by Dave Kao
TV drama
helps locate
missing kids
NEW PALTZ, N.Y. (AP) — An
agency looking for lost children
got more than 2,000 calls follow
ing a nationally televised movie
about a boy who was kidnapped
and slain, and at least one teen
age girl returned to her family, an
agency representative said
Tuesday.
Child Find Inc. on Monday night
combined its efforts with the mass
appeal of network television in
hopes of reuniting with their
families some of the thousands of
children reported missing each
year.
At the end of the two-hour film
“Adam," the photographs of 55
missing children were shown.
They are among the 2,000
registered with Child Fund.
Kristin Brown, information
director for the agency, said Tues
day that more than 2,000 calls had
been received and they were con
tinuing at the rate of 150 an hour.
"The calls are piggy backed. As
soon as we hang up, another is
waiting," she said.
Brown said as many as five
descriptions of missing children
had been reported in several cities
by more than one caller.
lanette Demenkoff, head of
registration, location and recovery
for the agency, said a call came
Tuesday morning from a teacher
in "a Southern city," who had
recognized one of the pictures.
Police agencies were checking the
lead, Demenkoff said.
WILDERNESS
• FIELD STUDIES
EARN COLLEGE CREDIT
Natural history, field
ecology, wilderness
history and management,
wilderness instructors
school. Courses for 1984
in the Pacific NW, Sierra
Nevada, Utah, Hawaii. Spr
ing/Summer/Fall quarters.
For information, write or call:
Sierra Institute,
Box C
Carriage House
UNIVERSITY OF
CALIFORNIA
SANTA CRUZ, CA
(408) 429-2761
Only
Special
Lunch
$J95
A variety of Lunch Specials
And Try Us for Dinner
CHINA
BLUE
Restaurant
879 E. 13th
4m
343-2832
UOBookstore.
INTRODUCES
(software)
a new standard m quality software
The library of Software'
for your personal computer
offering these important features
HIGH QUALITY. DEPENDABLE PROGRAMS FOR MOST MAJOR PERSONAL COMPUTERS
SIMPLIFIED. EASY-TO-UNDERSTAND DOCUMENTATION FOR EACH PROGRAM
AN "80CT NUMBER FOR COMPLETE CUSTOMER SERVICE
SOFTSMITH offers programs In Ihe following key software categories:
□ Education
□ Home Management
□ Small Business
□ Games & Entertainment
□ Woid Processing
□ Data Base Management
□ Communications
□ Utilities
COME IN AND SEE HOW SOFTSMITH
Is setting a new standard in quality software.
OVER 175 TITLES NOW AVAILABLE
We Now Carry maxell.
FLOPPY DISKS
THE BOOKSTORE now
has SOFTWARE for
• IBM
• Apple
• Commodore
• Texas Instruments
• Timex
maxe/f
Mw-noppy 06k
MD2
a
uo
BOOKSTORE
13th & Kincaid
Mon. - Fri. 7:30 - 5:30
Sat. 10:00 • 3:00
Supplies 686-4331
r
$20,000 Scholarships:
The Fast Track To
Responsibility.
Two-year NROTC scholarships are one way to get
early responsibility as a Navy officer. This highly
competitive program offers tuition and other finan
cial benefits worth as much as $20,000 to qualified
sophomores.
All these benefits are provided for one purpose: to
educate and train qualified young men and women
to serve as commissioned officers in the Navy. In
fact, NROTC Scholarships are the largest source of
regular Navy officers.
During college, the Navy pays tuition, cost of text
books, instructional fees, and an allowance of $100
a month for up to 20 months during your last two
years of college. Upon graduation and completion
of requirements, you become a Navy officer, with
important decision-making responsibilities.
Call your Navy representative for more information
on this challenging program.
1-800-452-3872 toll free
_Navy Officers Get Responsibility Fast._
v.