Money Continued from Page 10 Even more than its economic contributions, Gleason says the University "brings the area na tional recognition for its research and world recognition for events such as the Oregon Bach Festival. It's terrific to have a world-class in stitution in your city," he says. In addition to the direct economic returns, the Universit*' environment attracts tourists and employees of high-tech industry, two groups the city seeks in their efforts to diversify the Eugene Springfield economy. The University sponsors several academic, cultural and athletic events such as lectures by nationally-known speakers, the Oregon Bach festival and Pac-10 football games, which are attrac tive to visitors. The largest type of tourist in come in this area is the conven tion industry. Conventions funnel $9.5 million a year into the com munity and hotel sales. Conven tion directors actively solicit con vention business, says Jamie Douglas, convention services manager at the Eugene Springfield Visitors and Conven tions Bureau. Since University faculty members belong to various associations such as the National Association of Anthropologists and the Oregon State Bar, they are "instrumental to bringing conven tions to Eugene," Douglas says. Bureau representatives solicit faculty members so represen tatives can make convention presentations at the meetings. The representatives give informa tion about hotel room rates, visitor attractions and transporta tion around the city. The University also is a major draw for high-tech industry, such as Spectra Physics, a computer company which located in Eugene in 1979. Specta Physics produces the asterisk-shaped lasar scanners used at supermarket check-out counters. Its latest model is being used at the new West 11th Avenue Fred Meyer store, says John Grif fith, product manager. According to Griffith, the two criteria a high-tech company con siders before moving into an area are a University with engineering and business schools, and the culture and quality of life in the area. "What we got was a business school in Eugene and an engineer ing school in Corvallis," Griffith says. James Reinmuth, dean of the business school, recruited Spectra Physics into Eugene and helped them make vital business contacts in the community, Griffith says. Another advantage to having a University in the area is that in teraction with University resear chers provides intellectual stimulus for industry employees in creating new products. Also, Griffith says many of their employees are seeking masters degrees in business administra tion at the University. University areas tend to have high educational standards in their primary and secondary 'The University's con tributions are not only ephemeral, but in terms of dollars, too.' — Barbara Edwards school systems which are attrac tive to industry researchers with children. Since the University provides so many economic returns to the community, why aren't more peo ple being made aware of it? According to Edwards, the primary mission of the University is to provide a facility for teaching and research, rather than pro viding an economic uplift for the community. "There is a value to the survival of - an institution if people are aware of a significant economic impact, but I'd never want it to be the primary reason for being. To the community, I hope it is a plea sant and substantial by-product." ''•Bolivia-*' ——•Peru-*-''* ★ Street Faire September 21-23 ★ j > f SHION Vv ^ FOLKWAYS IMPORTS % o "D <0 3 O UJ >> i ★ Pre-season ALPACA & WOOL Specials ★ ★ Super Summer Closeouts ★ ★ Wardrobe & Dorm Accessories ★ From 5th Street Public Market’s Import Shop c cv ST 3 Ol ¥ i 5 —Greece** -Kashmir* Ji f|§|| x llliilii MM! am: m | •• : < Vx,; FOOD CENTERS Gordon Potato Crisp FISH STICKS 8 oz. S1 28 Drive ’N Save SOFT MARGARINE 1 lb. 58* Fresh FILLET OF PERCH $1 58 lb. ASSORTED PORK CHOPS S1 38 lb. Enter Drawing For Free Pork Loin OLD MILWAUKEE^ _ , _ BEER $C48 24/12 oz. W . ae dep. Family Scott BATHROOM ! TISSUE !_Reg._$1_15_ ["GHiRADELU FLICKETTES Reg.-Mint-Mini-Reg. 1.25 1st 4-Roll Pkg.^j I I I I 66* g<^jhru_9/2i^9/£7/83j 1st 12 oz. Pkg. 49* i good thru 9/21 • 9/27/83 | KRAFT AMERICAN SINGLES 12 02. pkg. S1 89 Echo Springs NON DAIRY CHOCOLATE DRINK Vz gal. S1 49 Fresh FRYER HINDQUARTERS 58 lb Ground Fresh Daily REGULAR GROUND 100% Beef 98 lb. 5 lb. TRU-VALU FLOUR _Reg._89$__ 1st 5 lb. Bag 48* Qood thru ^21^- 9/27/83 | i SCOTT ! TOWELS j^Reg. 89c ! UPTON ! TEA BAGS j 100 ct - Reg. 3.09 1st Jumbo Roll j _good_Um^9/2i 9/27/83 1st Pkg. | S-J68 !| good thru 9/21 - 9/27/83 TIL 9 P.M. MONDAY-TRIDAY W. 11TH iHMiMia rioNs onn trmn AD EFFECTIVE 9/21 9/27/83