Newest vice president ready to step in
By Sandy Johnstone
Of the Emerjld
If you see a man wandering around campus looking
rather confused — but excited — around Nov. 1, point him
toward Johnson Hall. It will probably be Wayne Kurlinski,
the new vice president for University relations.
After he finds his office, Kurlinski will begin to get to
know the University, the people, programs and
community.
"I've got to get acquainted with the University," he
says. "I have to learn about its problems and opportunities.
I need to learn as much as I can as fast as I can."
Kurlinski will meet with directors from the areas for
which he is responsible, including alumni relations, the
news bureau, community services, government relations,
KWAX and the Museum of Art. He wants to find out what
their problems are and what they think should be done
about them.
One item at the top of his agenda is examining the im
age of the University.
In the past. University relations functions have ap
parently been working on the assumption that the Univer
sity is well known outside of Oregon, but not appreciated
inside the state.
Kurlinski intends to question that premise.
"The first thing to find out is what its repuation is in the
state. What do people think and feel about the University?"
he asks. "I don't know how well the University is known
around the country. That also must be assessed. Is it getting
the public attention it deserves?"
To find out what people really believe, both in the state
and beyond, Kurlinski says his office will do some public at
titude research and analysis as quickly as possible.
"If there is a lack of understanding that must be sorted
out," Kurlinski says.
Increased communication about higher education will
be one way to explain the University.
"The trend is to only talk about funding problems in
higher education, not what it is doing to contribute to
society, education and research," he says. "The University
merits funding for the good of the whole state and
society."
A major research university can help attract industry to
the area and it needs to inform people about how impor
tant it can be, he says.
"Higher education hasn't really done an effective lob
bying job," he admits. "It has to get people at the
grassroots level to know the values of a university. Parents
and alumni are ambassadors who could help the institution
if they are armed with informaton and motivated."
But an inadequately funded university will be jess able
to serve society.
"It's a mistake to think you can replenish the University
— that you can deplete it and always build it up," he says.
"A University is a resource in so many ways. It is not just
important to young people who want an education, but to
all of society.
"The general role of University relations it to get all
those messages across — that people benefit from the
University,” he says. "Now, more than ever, it is important
to have this kind of function. It is not central to the mission
of the University, but it is important in the sophisticated
Continued on page 27
Wayne Kurlinski
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