"Quack attack."
The slogan conjures up Hitchcockian
visions of a mass of waddling waterfowl
descending on a helpless human trapped
in a phone booth on some lonely
highway.
Or maybe a Madison Avenue
advertising agency campaign to sell a
new Duck-burger.
But no, this is homegrown stuff,
right from provincial Eugene, and the
slogan is being used — on radio,
television and billboards — to sell an
athletic program to a jaded Oregon.
The men responsible are a pair of out
of-state imports, cornerstones of a new
sub-department created within the
University's athletic department by
director Rick Bay.
Bill Byrne, the University's new
associate athletic director, and Sam
Baker, the new marketing director,
along with their three-member
promotions and marketing department,
have been crisscrossing the state trying
to convince a jaded Oregon that
University sports are worth watching
and helping.
And their efforts — centered around
the "Quack Attack" theme — seem to
be working.
Donations to the athletic department
doubled over the previous year in Byrne
and Baker's first year here, Oregon's
home opener in football sold 3,000
more seats than last year,
Continued on Page 10
Running gently
Women's cross country coach Tom
Heinonen likes to win — but not at the
cost of his athletes individuality.
Page 5
The
weekend
athlete's
If you want recreation — in small or
large doses — the Emerald offers a
guide to recreation in the area.
Page 14
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