Merit
Continued from Page 4
fellowships this year; and is
annually awarded a high share
of Fulbrights.
But while those credentials
are — and have been — im
pressive, there has never been
the money to publicize them.
Buch asks rhetorically if a
$100 million private corpora
tion, which would equal the
University in size, would even
think twice about spending
large sums of money on
marketing and public
relations.
“The real lesson is look how
much you get for what you in
vest,” Buch says. “Moderate
investment here has brought a
handsome return.”
Private schools, says Buch,
came to the realization long
ago that the process of attrac
ting top scholars boils down
to an economic equation.
If supply decreases and de
mand remains stable, what do
you do?
Beef up the amount of
money you offer, as private
universities are doing, Buch
says.
"Call five public and five
private colleges," he says.
"Ask how many people work in
the foundation. The light will
turn on very quickly.”
Buch offers Stanford as an
example of a system that
works, noting that 50 percent
of tuition money is now recycl
0ed into scholarships because
the University is able to pay
most of its costs through
private donations to its
foundation.
“We have nowhere the
reserves in scholarship money
that a school like Harvard,
Reed, or Stanford has," Buch
says.
"The U of O as a public
university never developed a
large pool of unrestricted
scholarship money," he says.
But through gifts to the
University’s Foundation,
$200,000 will be available on a
yearly basis within four years
to reward presidential
scholars.
To Buystedt, the idea of
$4,000 spread over four years
is staggering.
“A $4,000 award is like a gift
from heaven,” Buystedt says.
“You can be planning to go
anywhere, but that is really
tempting."
Tempting enough even to
sway a friend bound for Cal
Tech, says Andrew Peterson, a
presidential scholar from
Churchill High School who
was band conductor and math
student of the year.
“It made him reconsider,"
recalls Peterson, "before he
finally chose Harvey Mudd
College.”
Young knows of several
friends who considered going
out of state but are now think
ing about the University
because of the scholarship
program.
The idea behind the pro
gram — to keep Oregon’s top
scholars in the state — seems
to be working.
This year’s 50 presidential
scholars had a mean GPA
average of 3.94.
Many could have gone to
colleges and universities that
most Oregonians consider the
“elite" schools in the country.
Peterson seriously con
sidered enrolling at Cal
Berkely. Cal-Poly Pomona had
accepted Shelly Usedon,
Sheldon High School honor
society chairperson and cap
tain of her water polo and
swimming teams.
And Buystedt could have
“gone to Harvard if I had had
the money. My grades were
high enough.”
But all three chose the
University.
And they will attract other
scholars, Olum says. He
believes that by attracting top
people, the word will get out
through them to other
students.
“Those students will
discover us,” Olum says.
"Maybe we can get the 3.5
students as well.”
With all that scholarship
money floating around, one
question begs to be asked.
Why attract top scholars?
This isn’t, after all, the Ivy
League.
Partially, says Buystedt,
because many of the good
scholars of today will be the
state’s leaders in industry and
government in the decades to
come.
“If they go out of state, you
know they won’t come back,”
Buystedt says. “If you stay
here you become more deeply
set in Oregon.”
University Foundation
Director Russell Picton sees
them as a “very important”
Mayor unveils poster today
Eugene now has an art poster to cali its
own.
The Eugene art poster, created by designer
Louise Grunewald and photographer Charlie
True, will be unvieled during a public reception
today from 5 p.m. to 7 p.m. in the Community
Room at the Hult Center for the Performing
Arts.
Mayor Gus Keller will designate the poster
as the official “Eugene” poster.
Grunewald’s design captured a $1,000
prize in a poster contest promoted by the
Eugene Parks and Recreation Department and
the Business Assistance Team.
The groups started the contest to
stimulate national tourist interest and local
pride in the Eugene area.
True’s phototgraph features a large
rhododendron blossom hovering over a splash
of water reflecting downtown Eugene in a tree
rimmed setting. The watery image of the city in
cludes prominent features of Eugene including
the buttes, Hendrick’s Park Rhododendron
Garden and the Hult Center.
Below the photograph is the word
“Eugene,” written in a free-flowing calligraphic
style and the word “Oregon” in the formal
Roman style.
A limited number of both the offset and
special edition will be on sale at the reception.
The offset edition will retail for $12 and the
special limited edition, signed and numbered
by Gruewald and True, will sell for $30 to $60.
Disc-o dogs and pals
to compete Saturday
Skinner’s Butte Park on Cheshire
Street will be filled with frisbee players
Saturday, but half of the players won’t be
able to throw. And you had better not
make fun of them or you’ll probably get
chewed out.
Those catch-only players will be dogs
competing in the third annual Cycle
Ashley Whippet Invitational Disc Cat
ching Tournament.
The free tournament begins at 1 p.m.
with required preregistration starting at
12:30 p.m.
The event, sponsored by the Eugene
Parks and Recreation Department and Cy
cle Dog Food, is open to all dogs. En
trants will receive a specially minted
Ashley Whippet Frisbee disc and award
certificate.
Classic Italian
Ice Cream --
cones.
sundaes.
cappucino
Uvu"
v-Vr< pi
IA
MARCO'S
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PtAflOt IIALYV
24th & Hilyard
state resource, and the pro
gram as a "key step” in prepar
ing the state's future leaders.
Peterson sees both short
term and long-term benefits. “I
can work hard and improve the
image of the University,”
Peterson says. “After I
graduate, I should be able to
help the community.”
Olum again talks of quality
again. “We want a student
body that goes with the facul
ty we have, which is high in
quality.”
At the rate the University is
aggressively seeking top
scholars, that should be no
problem.
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