Help wanted sections:
Employers avoid classified advertising; summer
job hunters need to have other outlets to use
By Dave Dulberg
Of Dm Emerald
Pres. Ronald Reagan shuffles newspaper
pages over the nation’s airwaves and proudly
shows off the “help wanted” section of a
Washington, D.C., area paper. This, he wonders
aloud, is unemployment?
But a student, looking for summer work in
a Eugene area paper, doesn’t have to wonder.
This is unemployment. At least it is if one only
looks at the classified advertisements for work.
“Want ads are for commission positions,”
says Ken Masterson, an employment specialist
at the University, “and demand positions —
like tool and dye workers.”
For those too young to “tool and dye” the
help wanted section of the Eugene Register
Guard is a skimpy three to seven columns. And
most of those ads are for nurses and accoun
tants, not part time or summer work.
“The help wanted section is a resource,
but only one resource,” says Masterson.
"Employers already have people they know;
people with good job records.”
Employers in the Eugene area agree.
Agripac employs up to 600 workers at the
end of the summer, yet this large labor void is
filled without advertising.
“With the people who’ve worked for us
before and those who walk in off the streets, we
have plenty of applicants,” says Bill Gilliam,
from Agripac’s personnel division.
Weyerhauser, a paper mill that employs a
large number of people, also finds it un
necessary to advertise. “It’s just a very rare
thing (to advertise),” says a Weyerhauser
spokesperson.
The reason is simple, Masterson says.
“Why should an employer place an ad when he
can fill the job without it?” he asks.
Ads in the help wanted section also may
bring in too many applicants.
When Harry’s on the Canal advertised for a
person to wait tables, almost 100 people
applied.
“We had all kinds of people just milling
and sitting around the place,” says Darlene
Goodwin of Harry’s on the Canal.
Anottv . 100 people applied for a similar
job at O’Callahan’s.
Most smaller businesses react the same
way as larger companies to surplus labor.
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“We just don’t need to advertise for
workers,” says John LaBranch of Rennie’s
Landing. “We usually know someone who will
fill an opening."
Most people involved in hiring don’t need
to advertise in the “help wanted” sections of
local papers. In fact, eight of ten employers
contacted said they don’t advertise for help,
and Goodwin said she hoped Harry’s on the
Canal wouldn't advertise again. Only
O’Callahan’s will continue to advertise, restric
ting their interviewing tp people who apply in
person and during slow business hours.
Masterson suggests using classified ads
“with a realistic eye.” Manuals that give
resources such as employment offices and job
listings by the city and state are available at-the
student employment office at 1511 Agate St.
“The person who will get the summer job
is out there now, gathering information and
deciding where he will apply,” says Masterson.
This is especially true in today’s labor
market.
“Someone who wants a job has to do their
homework. They must be aware of the company
they are applying to and their own qualifica
tions,” he says. “A person must learn
something about the company, have a specific
job in mind and have a job history tailor made to
fit the company and job."
The “help wanted” section can help, but
“don’t devote a lot of time to it," says
Masterson.
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