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One day a man named Levi
Strauss created the world’s
first blue denim jeans.
Then something really
remarkable happened:
For over 125 years, we didn’t
improve them.
The authentic, original Levi’s 501™
jeans you huy today are virtually
^ 'identical to that very first pair.
Which means they’re still rugged,
comfortable, classic... and a bit odd.
Still guaranteed
to shrink, and lade.
Odd and l nusual
Fitting Guide:
1 to .5 inches
too big in the waist. (Trust us on this.)
And 3 »r 4 inches too long in the legs.
After 3 washings, our exclusive ‘XX’
all-cotton denim will “Shrink-To-Fit™”
A few more washings, and the fabric
“breaks in’’ to become softer, lighter in
color and even more comfortable.
Theij lit like no other
jeans ijou 11 ever own.
With continued wearings, 50I s™actually
adapt to your body proportions, forminj
a uniquely personal relationship betweer
man and jeans.
Yet overall, 501’s™remain as tough
as nails. Which is why an old pair is more
valuable to its owner than a new pair
What’s more:
wows l*vl •* a tocxtsmaA o* ISfrauM h o Son Otjnruco CA !«h* Stir
a) Our front pockets are still riveted at
the corners.
b) We still give you a real watch
pocket, whether you
need one or not. You
never know.
c) You get a 5
button fly. No
need to go
switching to
something that
might just be a
temporary fad,
like zippers.
d) We still use
only heavyweight
14-ounce denim that’s so
strong two horses couldn’t
tear it apart. Hence, the Levi’s
two-horse patch on every pair.
Classic stujle
never goes out of style.
And the result of all this?
garment that’s
been completely in
style for over a century.
In fact, we’ll make
you a promise.
You keen buying original Levi’s
SOrblue denim jeans, and we ll keep?'
Levi’s 501’s™are probably the only adding no improvements.
QUAUTY NEVER GOES OUT OF STYLE