Doug Nash/Records
Stores hope for ‘record’ sales
Eugene record merchants
carry on optimistically, despite
an industry-wide sales decline
and a campus community that
leaves stores empty over the
holiday season.
The recession that sent
record companies reeling in the
1970s has yet to let up
"Business right now is the
same as last year, when we cut
our stock close to 50 percent,"
says Leslie Kerr, employee for
Everybody’s Record Company
on 5th Avenue Many people are
simply unable to afford the
$7 99 tab for a new LP, she says
But Christmas, at least for her
establishment, is a source of
happiness
"Things will really pick up
between now and Christmas,”
she says, adding that prices for
older albums have been
dropped to $4 99 as an added
shopping incentive
At Earth River Records and
Tapes, located on the mall, all
Top 28 cuts are reduced $1 to
attract Christmas bargain
hunters And manager Monte
Cohen says the year-old store is
gaining a good reputation
despite an almost invisible
advertising budget
"Things are definitely better
than last year," Cohen states
"More people know about us
now We re gonna stay "
Rock and roll is the big mon
eymaker, and Cohen expects
many new releases through
December, mostly by
well-known faces on the
recording scene. Led Zepplin,
Tom Petty, Neil Young, Bruce
Springsteen, Devo and Rod
Stewart are all making holiday
appearances on the charts
"Christmas is gravy-train time
for the record industry,"
comments Bob Lee owner of
just-opened Face the Music, on
13th Avenue across from the
Bookstore "Right now, they're
really flooding the market with
known, established artists '
Due to his campus location.
Christmas will not bring a boost
in sales. Lee says
"Holiday times tend to be
slower because the students go
home, and students are my
clientelle ."
Indeed, tor those outlets
close to campus, the yule
season has an unorthodox
affect
"Business will be a lot better
in January when the students
come back with money,"
manager Alan Lee of Play it
Again Sam, a used-record store,
comments.
Despite the appealing prices
($3 25 for a single LP). the store
was forced "by economic
reasons” to close its downtown
shop
‘‘So far this month, we re do
ing about as well with one store
as with two," Lee says
In contrast to normal' stores,
where Network and Benatar are
hot and anything over two
months old is outdated, Sam's
best-selling music are old 1960s
acts "The major ones — the
Stones, Who, Doors, and Janis
Joplin — do very well.”
Lee blames the "many
choices open to a person — like
video games and computers" —
for the industry's fall. Most,
however, find the record
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companies themselves guilty of
ineptitude
"In the late seventies the in
dustry flattened out, and the
company guys panicked
because they had no growth to
account for," Cohen contends
So they raised the prices
Face the Music owner Lee
agrees "The record industry
tends to do things that don t
make sense They were contin
ually raising prices and at the
same time wondering why sales
were off."
So why, given present econ
omic conditions, open a store
now. especially in a location not
suited to holiday shoppers7
You have to enjoy the record
business," Lee says in an
understatement "And you have
to have some sense of op
timism."
All the recession did, he
maintains, is " weed out the
people who didn't run a bu
siness-like record store "
University students provide a
substantial market for his
establishment
"Students don't necessarily
want to go to the trouble of go
ing downtown We expect to
have as good or better a
selection as any other store,"
Lee said
To stay in the business, it
seems, one has to keep the
faith
"The record is one of the last
things people will quit buying,”
Cohen says with sincerity
And for newcomers like
Cohen, the attitude is realistic
but hopeful
"We re on the bottom floor in
the worst part of the economy,
and we re making it "
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