Oregon daily emerald. (Eugene, Or.) 1920-2012, September 20, 1982, Community Section, Page 5, Image 32

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    Crisis
Continued from page 4
By joining forces with the city
of Eugene, Curry says the
University may be able to cir
cumvent that catch
Recently, Richard Hersh,
University vice provost for re
search, accepted a seat on
Eugene’s Joint Council on
Economic Development, giving
the University a valuable voice
in city policy The council cur
rently is working on a marketing
proposal designed to entice
light industry and high-tech
corporations into the Eugene
community.
Economics Prof Ed Whi
telaw, using a research grant, is
conducting marketing surveys
that will be used by the council.
Bill Winters of the journalism
school is working on the pub
licity aspects of the marketing
campaign
Meanwhile, the city's Busi
ness Assistance Team is work
ing with University business and
administration classes to come
up with ways to increase local
profits
"It's a handoff kind of rela
tionship," Long says "The
University's participation has
been very important "
Other efforts to bring the
University closer to the com
munity include a series of tours
hosted by Curry and other
University brass. City and coun
ty government leaders, state
legislators and other local in
fluential are paraded before
the University's technological
research institutes in the
molecular biology, chemical
physics and geothermal fields.
Some of them understand
what they see, some don't, but
all are impressed by what they
are shown
It's too early to predict
whether the current coopera
tion between the University and
the city will pay off. Long says.
"I can only say this: Those
communities that are similar to
Eugene have organized in much
the same way and have been
successful "
The connection between the
University and the city is not
strictly economic And it has not
always been quite so amiable
/V*
Photo by Dave Kao
Charlene Curry
Long, who started working for
the city while he was still a
graduate student, remembers
one of the more intense con
frontations between the city and
the school
It was the spring of 1970,
Long's first week on the job The
city police department had just
received word that student pro
testers had blocked the 13th
Avenue entrance to the Univer
sity with bricks and had ren
amed it "People's Street.”
Long remembers former
Mayor Les Anderson telling the
city manager, "There's an easy
way to solve this thing, and
there's a complex way." The
easy way would involve force
and there'd be some blood in
the streets." he remembers An
derson saying The complex
way would take some time.
The city opted for complexity
Phone lines were established
between students and police
As police pulled back and
student demands were met or
compromised, bricks were
removed Thirteenth Avenue
was eventually closed to traffic.
Cooperation like that helped
prevent the deep rifts between
the University and the commun
ity that occurred in other un
iversity cities, Long says.
The result, he says, is an “in
tensively productive relation
ship — a very positive one."
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