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Oregon bottle bill completes first decade
Environmentalists love the bill,
business learns to live with it
By John Hart
OlVta EmaraM
Ten years after Oregon legis
lators decided banning
throwaway bottles would help
alleviate part of the litter prob
lem in the state, environmen
talists are thrilled with the re
sults, while businessmen say
they have “accepted” it.
This November voters in Cal
ifornia, Washington and two
other western states will make a
"bottle bill” decision, while a
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referendum to repeal a measure
is scheduled in Massachusetts.
A similar law is also being con
sidered by Congress.
Oregon's law requires a min
imum deposit for beverage cans
and bottles and outlaws cans
with pull-tab tops.
Many recycling organizations
were worried about losing busi
ness when the bill was first in
troduced in Oregon. "We were
for it from an ethical point of
view,” says Nancy Polley. public
relations and education
specialist for Begin Recycling in
Natural Groups, a non-profit
recycling effort in Eugene.
But the bill "has actually
helped our business in some
ways, ” she says, referring to the
educational benefits of having
"recyclable" printed on every
can.
According to Polley, use of
the word introduces people to
the idea of saving our natural
resources for re-use. She es
timates $200 in cans are donat
ed to BRING each month.
Commercially-motivated
recyclers have realized an in
crease in revenues since
Oregon's bottle bill went into
affect because beer and soft
drink companies must discard
all returns they receive from
their products, says Dan Smith
of Smith and Hill Recyclers.
Steve Bauder, assistant man
ager of the Franklin Boulevard
McKay's Market, says beverage^
manufacturers have had ample
time to adapt to it. /
The major changes that had
to be made included providing
space - a scarce resource in the
retail grocery trade — and
scheduling additional hours
each day to organize returns, he
says.
Two changes in the bill during
the last legislative session im
proved conditions for redemp
tion centers. The first limits the
number of containers they must
accept at one time to 96, while
the second allows them to
refuse containers that are not
clean, says Kathy Keene, vice
president of the 800-member
Oregon Retail Council.
Another amendment, which
would establish centrally-locat
ed redemption centers, was
considered during that session,
and Keene says she expects it
to be re-introduced during the
coming session.
The idea has both supporters
and opponents. Keene says
Supporters feel it would al
leviate many of the problems in
terms of space and time, while
opponents are afraid such a
measure would give unfair ad
Photo by Jay Joton
A Mayfair bottie Clark deals with the product of the bottle bill — lots
of empties.
vantage to such centers if they
are located in areas where
beverages are sold, she says.
Logistics, transportation and
increased capital investment
/ posed the greatest problems for
Willamette Beverage Co., says
Reagan Matsler, vice president
and general manager
The initial capital investment
jumped by more than 100 per
cent the day the law went into
effect, he says.
The company was forced to
increase its warehouse space
from 25,000 to 65,000 square
feet. Another 17,000 square feet
was added in 1979, and more
trucks and man-hours were
required to deliver beverage
and return empties, Matsler
says
Legislators should have al
lowed consumer demands to
dictate the industry's direction
instead of blaming throwaway
cans and bottles for the litter
problem, he says
Can sales dropped from 28
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percent to 5 percent of gross
sales in 1972, but rebounded to
35 percent by 1982, Matsler
says. Thus, consumers have
cans and a cleaner environ
ment, he emphasizes.
His opposition to the bottle bill
is not an attack on the benefits
of the bill, Matsler says, but
rather a response to legislators
imposing restrictions on busin
esses and consumers without
adequate justification.
"I would be diametrically op
posed to anything that would
not allow our customers to
make their own choice," he
says. "Business understands
the need for individuality."
Business should respond to
the desires of its customers
rather than the dictates of legis
lators, Matsler says.
The teenage crews hired at
taxpayers' expense to police
Oregon roadways were more
effective in cleaning up the en
vironment than the bottle bill, he
says.
"The Oregon bottle bill is very
firm," Smith says. “It's here,
and the industry has adjusted."
/g
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