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The BEANERY HILYARD
Maps
^to Guide
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Getting away for awhile? Don’t
forget oh© pf the most important
tools for outdoor people: Maps.
The University Bookstore is a
United Statps Gispfbglcal Survey
Map deale
lowest priced USGS maps
around. We have hundreds of
Oregon maps, so come in and
find your own getaway place.
■o
* USGS Topographical Maps $1.69
• Western Oregon
• Special order any USGS map
‘Thermal Springs & Wells of Oregon $4.25
‘Bike Maps
• Lane County $2.50
• Eugene NEW! $1.50
‘City Maps
• Eugene $1.00-$1.95
• Portland $1.00 7*>
• Corvallis $2.25 'f&
• Albany $2 25
• Salem $2.25
• Seattle $1 00
• San Francisco $1.00
• Los Angeles $1.00
* TEMPORARY SALE!
• Hubburd 3-D Maps . ,j
(select areas)
reg. $12,95
Now $5.99
• Pittmon County Maps
Reg. $2.49
• Now $1.75
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Photo by Erich Boekelhekle
The Performing Arts Center and the Hilton Complex perform a key role in attracting tourism.
I 4a i rm r
Area parks, such as the Rose Garden, appeal to a variety of tourists.
Photo by Jay Jollon
Reynolds adds that some of these conferences
have already bought blocks of tickets for
performances scheduled during their other activities
here.
One of the major events scheduled by the
Performing Arts Center is a summer 1983 performance
by the New York Philharmonic, Reynolds says The
Eugene performance will be their only West Coast
appearance
Although Reynolds says he feels Lane County's
park system will be one of the major drawing cards to
the area, cultural events, such as the philharmonic’s
appearance, will make the attractiveness of the area
appeal to a wider range of visitors.
"There are three very broad components that
cause people to come here — business, special
activities and relatives living in the area,” Reynolds
says
An increase in the number of people drawn to the
area by promotions and the completion of the
Performing Arts Center will result in a demand for
more and varied events for them to attend, according
to Reynolds
He says that will provide additional opportunities
for local artists, since the Eugene Symphony
Orchestra and four other "major” performing groups
in Eugene cannot finance the center alone.
Area art and entertainment groups will be
expected to contribute, he adds.
Eugene councilor Cynthia Wooten agrees that the
center's need for additional revenue is an opportunity
for local groups to increase their revenue and gain
additional exposure.
The area can become a “breeding ground” for
r
aspiring artists and performers, she says.
While emphasizing their desire to maintain the
quality of life currently enjoyed by area residents,
promotion supporters admit their efforts also include
attracting people here to live
They insist, however, they don't expect their
efforts to interfere with the existing quality of life in
Lane County.
Wooten goes one step further.
She says we can’t just rely on the opportunities
that are currently available.
She suggests using what we currently have to
initiate promotion efforts and then work on further
development of the downtown area and the parks
system. She also says, to be truly competitive, the area
needs to develop events that will be popular on a
national basis, suggesting an activity comparable to
the Rose Festival Parade in Portland.
She says attracting them here is very important,
but "it is more important for business representatives
to want to stay, in terms of investments.
"We need to dress up the downtown and
encourage city center activities, to supplement such
activities as the 100 free concerts now available
through the parks system," she says.
She suggests creating additional taxes on tourist
activities, similar to the current "room tax” added to
hotel bills in Eugene.
Part of the revenue from these taxes would be
used to fund promotion efforts.
The remainder could be used in conjunction with
matching federal funds to develop parts of town where
people can work and live cheaply, she suggests.
Bringing them in
Arts, recreation offer best tourism hope
entertainment, social events, and area tours
One of the vehicles used for this purpose is a
quarterly publication compiled by the center that lists
all the activities and services they offer. This is also
available to local residents for their recreation
planning
Steele says efforts are being made to make this
information part of the package offered by the visitor’s
bureau.
Brothers says one of her present goals is to
furnish this information to airlines along the West
Coast to present travelers another alternative when
planning their vacation
Reynolds says he considers people traveling the
1-5 corridor as a potential market by offering
entertainment and accommodations for persons taking
overnight journeys throughout the coastal states.
In addition, the visitor’s bureau has started an
advertising campaign that, when fully implemented,
will include advertisements in major newspapers and
magazines Nationally-based trade associations are
also being contacted, with a personal visit by the
bureau’s sales representative when they are located
near Lane County
Reynolds says his efforts have been directed
through mailing lists, radio and TV stations, and a
speaker’s bureau like one utililzed by Brothers' group.
Bothers says that 46,000 delegates are scheduled
to come into the community through conferences and
conventions this year, and they are expected to spend
more than $9 million.
In 1981,56,000 delegates spent $15 million in
Lane County
r
l
By John Hart
Of tha Emarald
Editor's Note: This is the second in a two-part
series on tourism in Lane County. The first part looked
at the potential positive and negative effects. Today's
article will explore what's being done to promote
tourist attractions and what some of those attractions
are
Lane County has an abundance of talent and
recreation opportunities but not enough people to take
advantage of it all
Consequently, the Eugene-Springfield Convention
and Visitors Bureau, along with area government and
business representatives, are gearing up to promote
the business and recreation activities here to a wider
range of potential visitors, according to convention
coordinator Jamie Brothers.
Dick Reynolds, executive director of the
Performing Arts Center, one of the participants in
these efforts, says the idea is to promote Lane County
as a "total enjoyment and business community"' to
outsiders so they will spend their recreation and
r
conference dollars here
In order to reach their objectives, promoters will
have to target a larger audience
Planning and lots of hard work have resulted in an
attractive package filled with an array of interesting
things for would-be business or pleasure travelers to
do while they are here
The next step is finding an audience.
Visitors to the Eugene-Springfield area, as well as
associations and businesses that consider the area for
conferences or conventions, receive information
covering everything from the wildest white-water rides
in a kayak to a schedule of cultural events at the
Performing Arts Center, which is expected to open in
September
In addition to a packet prepared by the visitor's
bureau listing services and accommodations available
in the area, the Eugene Parks and Recreation
Department provides a list of facilities and activity
assistance available to persons planning a trip to the
area
Marilyn Steele, supervisor of the Petersen Barn
Community Center, says the department stands ready
\
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446 E. 13th St □ 342-8339
4 Mocks W. of campus
Typesetting, design, layout,
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