DICKIES, 1922
DICKIES, 1982
WHERE DID WE
GO WRONG?
People used to work in Dickies work
clothes. Then you young whippersnap
pers started wearing them, so we made
them in younger sizes and 28 delicious
colors. We didn’t change our label, any
way. Same old Dickies horseshoe. And it’s
a runaway best-seller, so we must be
doing something right Williamson-Dickie
Apparel Mfg. Company, Ft Worth, Texas.