Give your mother
something exotic. An Orchid.
Don’t believe the myth that
orchids are expensive or
hard to grow. An arching
spray of orchids is as
hardy and longlasting as it
is delicate and beautiful.
So give her an orchid for
Mother s Day. Mom will be
in paradise.
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‘Jazzy program'
City hopes polyglot team
will boost local economy
By Marian Graan
Ot the Cmmrwkl
Eugene's ready to go to bat for
economic development with its
new Business Assistance Team, a
creation of the city of Eugene and
the Eugene Chamber of Com
merce
The team is composed of 12
members, four each from the city,
the Chamber of Commerce, the
University and Lane Community
College, says Team Manager
Cindy Briner, one of the four city
employees "on loan" tor the
team's initial six-month duration
Economics professor Ed
Whitetaw, business professor Del
Hawkins end journalism professor
Bill Winter are team members
from the University.
“The whole idea (of the team) is
so you don't have 26 different
groups working at once with no
coordination." Briner says.
Students and business-persons
also will volunteer their time on
special projects
Other cities with “jazzy eco
nomic programs,” such as
Philadelphia, San Antonio and
Atlanta, have used the team con
cept successfully she says
Briner says the team could
become permanent after six
months are up because the team
"is not going to change the
economy in six months “
Its goats include developing a
coordinated information program
about Eugene and industrial/
businesses sites, providing assist
ance referral for local business
es, attracting new businesses and
improving the city's business
image
"First we are going to help
businesses who are already here,
and Mien we are going to try to
make Eugene more widely
known," she says "A lot of
people have this image that
Eugene is anti-business, but
they’ve never been here to see
what we do have
The team plans to advertise the
city's amenities in national
magazines such as Business
Week, she says They also will
respond to critical articles on
Eugene in Newsweek, the Los
Angeles Times and the San
Francisco Chronicle by providing
objective information on the city,
she adds
"I don’t think we want to be in a
defensive position.” says Briner
"We just want to be an informa
tion source"
The team members' varied
backgrounds will help develop "a
network around the country " to
spread information about
Eugene
“Everybody has contacts," she
says of the team "Collectively,
we represent a good portion of
German
a uto at fty/tct
VWs-MERCEDES-BMWs
DATSUN-TOYOTA-AUDI
Reliable service for your foreign car
342-2912
2025 Franklin Blvd
Eugene, Oregon
the United States. "
University business students
are working with team member
and business professor Oel
Hawkins to "stratify " the Eugene
market, she adds
Their results should yield a
report, similar to the Fantus Co.
report conducted for the Lane
Economic Foundation, Briner
says It will detail the fastest
growing industries and those
most suitable for Eugene
“From teat, we'll get a target of
industries to go after." she says
The team, which began
operations in late April, already
has had tremendous community
response "The phone’s been
ringing off the hook," says Briner
Most of tee questions deal with
how to start a business or where
to get tee funding, she says
The team will use a
••personalized" approach in
helping clients wade through the
bureacratic red tape, she says
“A lot of regulation teat seems
to be anti-business also can
promote business." she says
Nevertheless, the team will scru
tinize all the rules and regulations
to see if some can be
"streamlined " she adds
"That's not going to be an
overnight project."
One recent client had no
problem getting her small
business started after contracting
the team
A woman called Briner, asked
how she could start a pet sitting
/house watching business and
got her first customer - Briner The
Brmers who were wondering who
would care for their cat and two
dogs when they go to the World's
Fair this summer, got their
answer
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