“I thought Bud was better,
“I thought I knew
my beer — I thought
I’d choose Miller. But
I chose Schlitz”
Charles Walker
Sworn Miller Drinker
One taste of Schlitz can change a lot of
minds. Recently, hundreds of loyal
Budweiser and Miller drinkers tasted
their beer and Schlitz side by side.
Guy D'Anna
Sworn Budweiser
Drinker
£"'\;
Before the taste tests,
all the participants
signed affidavits
swearing they
were loyal Bud
weiser or Miller
drinkers. But
following the
tests, lots of
those tasters were
surprised. Because
after tasting their fa
vorite beer and Schlitz in
unlabeled mugs, many
found they preferred Schlitz.
“I’ve been drinkin’
Budweiser for 25
years. But tonight I
opted for Schlitz’.’
Elliot Marcus
Sworn Budweiser
Drinker
Jflr^
One taste of
Schlitz convinced
them. “Schlitz has body, it has flavor,”
said Budweiser drinker James Seager. ‘It’s
real quenching and real clean and very
drinkable’,’ agreed Miller drinker Mike
Manely. Budweiser drinker Robert Davis
summed up the feelings of many when he
said, “I’ll have to stop by and pick up a
six-pack of Schlitz!"
c 1981 Jos Schlitz Brewing Company Milwaukee Wl
Tm definitely sur
prised. I thought for sure
I’d pick Miller. But
I picked Schlitzl’
Mike Miller
Sworn Miller
Drinker
One person who wasn’t surprised is
Frank Sellinger. “Some people thought
it was risky to taste test my Schlitz on
national TV. But I was sure lots of
people would pick Schlitz over their
beers.
"Three years ago I came to Schlitz
to make my best. And after 40 years
as a master brewer, I know this is it.
Taste one glass. You may like my Schlitz
better than your beer, too!'
\
“I’m not surprised
At all*.*
Frank Sellinger
Chief Executive
Officer of Schlitz«Hi