Relax business majors;
job prospects are plentiful
Editors Note: This article is part
of a series on the job-market
success of University
graduates.
By MARIAN GREEN
Ol the Emerald
If you’re an economics or a
business major, relax — there’s
probably a job waiting for you
when you graduate.
That’s the consensus view of
James Tattersall, economics
department head, and Paul
Swadener, assistant dean of
business administration for un
dergraduate affairs.
A good job market is part of
the attraction of economics,
says Tattersall. ‘‘And I think
students are interested in the
serious national and interna
tional problems facing our
country. People want to under
stand them even if they can’t
solve them.”
Economic department enroll
ment increased 15 percent this
year, Tattersall says. Last year’s
enrollment increased too, he
adds.
Tattersall attributes the in
crease to a new attitude among
students.
‘‘They’re trying to be more
discriminating about majors and
want to get one that gives good
employment opportunities.”
Another reason for economic
department enrollment in
creases is the "increasing
range of social applications” for
economics.
“As people become aware of
that, they become more inter
ested in economics,” Tattersall
says.
Economics majors specialize
in a variety of areas, including
the environment, health, trade
and international market econ
omics. These and other
specialities help economics
majors find jobs in federal, state
and local governments, trade
unions and environmental or
ganizations, Tattersall says.
But teaching is one area
where undergraduates have
difficulties finding a job.
"We do have some (under
graduate) people who are going
to be public school teachers,”
Tattersall says.
But he advises students who
want to teach in a community
college or university to earn at
least a master's degree and
probably a doctorate degree.
About half of the economic
undergraduates plan to do
graduate work, Tattersall says.
Graduate students often go into
accounting, business man
agement and law school, he
adds.
Like the economics depart
ment, the business college
places a lot of its students in
government jobs, Swadener
says. But students also find jobs
in a myriad of business firms.
The college offers degrees in
management, finance, market
ing, and accounting, among
others.
Firms visit campuses nation
wide to interview prospective
employees, Swadener says. At
the University, firm representa
tives interview many business
majors through the Career
Planning and Placement
Center.
Usually, the firms can be
classified into two areas,
Swadener says.
Some firms put prospective
employees in "formal training
programs” and decide after a
period of time what job they’re
suited for.
Other firms look to fill a
specific job opening.
Either way, Swadener says
the college of business provides
the kind of education business
employers are looking for.
Business employers “want a
person who can work with peo
ple and communicate through
speech and writing,” he says.
"That’s the essence of anyth
ing.”
Swadener says students who
major in journalism, English,
sociology and similar majors
often are hired by firms because
they have those communication
skills.
Specialized training for busi
ness majors is outdated, he
says.
For instance, the business
college no longer offers an in
surance program because the
companies “can do a much
better job than us" in explaining .
insurance contracts and
policies.
"They want you to do it ex
actly the way the company does
it,” he says.
But Swadener is quick to add
that the college still provides
practical models and termin
ology of the business world.
Photo gallery to open Sunday;
former prof's work to be shown
A new photo gallery will open
in the EMU Lobby Sunday with
selected works by the late pho
tographer Bernard Freemesser,
a former University professor.
A year in the planning, the
gallery is the annual visual arts
project of the Cultural Forum.
Forum visual arts coordinator
Jill Gordon says the Freemesser
exhibit will run until spring term.
Photography shows by various
members of the University com
munity will follow the
Freemesser exhibit.
Originally proposed by
student Dave Sklenar last
winter, the gallery will give
members of the University com
munity an opportunity to display
their work in a formal setting,
Gordon says.
“The gallery is open to the
University community as a
whole, with emphasis on having
students use it. But we are flexi
ble,” she says.
Forum administrator Frank
Geltner, who has worked on the
project since its inception, says
the gallery is typical of the for
um’s yearly visual arts projects.
“We try to do one big thing
each year. Part of our past funds
have paid for large, movable
artwork display panels, and
we’ve been responsible for all
the art acquisitions in the EMU.”
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Gordon says Freemesser’s
photographs were chosen to
begin the series because of
their prominence, and because
Freemesser taught at the
University
Before his death in 1977, the
nationally-recognized
Freemesser taught art and news
photography for more than 20
years.
The exhibit will open with a
reception on Sunday at 2 p.m.
Students and others who
would like to have their photo
graphs displayed should submit
a portfolio of work to the forum
on a date that will be announced
later this term.
People seeking further infor
mation should contact the Cul
tural Forum Office in Suite 2
EMU.
Douglas Hofstadter
Photo by Doug Fick
Prize-winning author
returns to University
Pulitzer prize-winning author
and physicist Douglas Hof
stadter returned to his alma
mater Monday to intrigue about
400 University students and
faculty members with a guest
lecture on "Magic Cubes.”
Hofstadter, who earned a
physics Ph D. at the University
in 1975, devoted most of his
hour-long talk to demonstrating
a Rubiks Cube, a mathematical
toy named after the Hungarian
mathematician who invented it.
Marketed in America under
the name "Magic Cube,” the
modest looking but highly com
plex toy is "one of the most vivid
ways to approach abstract
problems of modern algebra,”
Hofstadter said.
Each of the cube's six faces is
divided into nine colored
squares, and each face rotates
independently of the others.
According to Hofstadter, the
cube’s structure allows for "ap
proximately 40 billion billion”
different color patterns.
Hofstadter said the cube
originally was invented as a
“problem-solving model” for
architecture students.
Solving the cube involves re
turning all the colors back to
their original place on the cube.
Hofstadter told the University
audience it took him more than
50 hours during the course of a
year to solve it.
The toy apparently is becom
ing popular. Last Christmas it
was the biggest seller for the
Ideal Toy Manufacturing Com
pany, Hofstadter said. In addi
tion, cube-solving competitions
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prize-winning book “Goedel,
Escher, Bach: An Eternal Gol
den Braid,” now teaches com
puter science at Indiana
University and writes a "Math
ematical Games” column for
Scientific American magazine
He studied physics at the
University with Gregory Wan
nier, now professor emeritus of
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