Oregon daily emerald. (Eugene, Or.) 1920-2012, October 22, 1980, Section B, Page 4 and 5, Image 12

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    Football revenue isn’t the only
money the athletic department
receives — just most of it. But
bucks do come from other sources.
Gim’me money
want
- O i
All right, class,'today’s
lecture will be delivered in
Mac Court, in the office of
Business Manager Greg
Robinson. The topic? Book
keeping for the University’s
» Department of Intercol
# \ legiate Athletics.
- Jf| Today’s first problem will
be an income and expendi
ture exercise. First, turn to the page marked
"1980-81 Budgeted Income.” Next, take all the
ticket sales the men’s and women’s track and
field teams are expected to generate this year.
That’s $110,000. Add the ticket sales for wres
tling, volleyball, baseball, women’s basketball,
women’s soccer and men’s and women’s golf,
swimming and tennis. Those combined equal
$33,500.
Now, turn to the 1979-80 financial book and
find "Actual Income." Check the Oregon-Mi
chigan State game ledger and you’ll find that the
Ducks were paid $218,000 for playing 60 min
utes of football.
Has anyone added up the income from ail
other sports (forget men's basketball for now)? It
totals $143,500. Or, $74,500 less than the in
come from one University football game.
To put it bluntly, football supports the Univer
sity’s entire athletic program. Take out the
bottom block, and the whole structure col
lapses.
Robinson doesn’t ask you to accept that fact,
but he does ask that you realize that it’s there, in
black and white.
"We have to make deci
sions on a business basis,"
explains Robinson, who has
been business manager of
the athletic department since
the fall of 1978.
What a great many people
don't understand, says
Robinson, is that the athletic
department has to generate
a large percentage of its own income. Unlike a
great many state schools nationwide, the athle
tic program gets very little money from the state
and even less from the University.
The only dollars the athletic department ex
pects to see from the University this year is the
$12,373 that former Pres William Boyd pledged
to help get a women s varsity soccer team
started.
Forecasts of state support amount to
$132,000. That’s a paltry sum, says Robinson,
when compared to a school like Arizona State
University, which receives around a half-million
dollars a year from state coffers.
The major dollar figure that the athletic
department doesn’t generate on its own is
income from student fees, which Robinson pegs
at $766,000 this year.
What all those figures add up to is a singular
fact: Robinson has to come up with some way
this year to raise over $4 million to add to state
and student money to cover $5,071,573 in bud
geted expenditures
So where does that other $4 million come
from?
Mainly from football, which will directly or
indirectly add over $2.8 million to the depart
ment’s till, according to Robinson’s projections,
while football's budgeted expenditures are $1.6
million.
The largest chunk of income flowing from the
football program into Robinson's ledgers is for
ticket receipts. This year’s projection is $1.67
million.
Saturday football on college campuses isn’t
just a show-up-and-play sport, says Robinson.
From his perspective, it’s a business deal, and
includes a contract, guaranteed money, even an
expense account for the visiting team.
Most contracts call for either a flat fee, plus
expenses, to be paid to the visiting team, or for
both schools to evenly split the gate receipts of
the home team.
Based on that type of contract, says Robin
son, the University’s two best methods of max
imizing football profits are to go on the road and
play a team like Ohio State, with the agreement
that the gate receipts will be split 50-50 (the
Buckeyes draw upwards of 100,000 fans to
home games). Or they can play a team like the
University of Pacific in Autzen Stadium, "guar
antee them a low flat rate and hopefully make a
lot of money,” says Robinson.
Home games play a prominent role in Robin
son's income column, because of something
called the "Duck Athletic Club.”
Created by the athletic department to solicit
donations and promote University athletics, the
DAC offers preferential seating at football and
basketball games to individuals or firms based
on the amount of their donation.
The more generous DAC contributors are
easily recognized, especially at football games
— just focus on the upper west side of Autzen
Stadium and look for the yellow, cushiony seats.
Donate $10,000 and you're
a “Super Duck,” of which
there are “approximately two
members," says Robinson
At the other end of the spec
trum is the ‘Quacker
Backer,” who donates as lit
tle as $25. All told, the DAC
has “over 2,000 individuals
and firms” donating over
$500,000 per year for the right to buy tickets to
football and basketball games.
Donations range from cash to gifts-in-kind
Car dealers often loan a car to the head coach
for the year, or as is the case of one local hotel
owner, turn over a wing of hotel rooms to the
football team the night before every home game,
says Robinson.
Another lucrative market that athletics taps is
the “Oregon Club,” which has branches in
Eugene, Coos Bay, Medford, Cottage Grove,
Bend, Salem and Portland. Members pay dues,
which brings in some income, and attend the
“Big Green" benefits auction in their respective
town.
Rich Brooks, the Oregon football coach,
shows up, dinner is served, and items donated
by local merchants are auctioned off. Proceeds
go to the University. Robinson expects $140,000
this year.
The football program gen
erates large-scale income in
three other areas — conces
sions, broadcasting and
conference income. The
former is a direct outgrowth
of home games — football
and basketball are the two
main sources of concession
ary sales (food, programs,
etc.) — and is self-explanatory. Concession
income is pegged at $229,000 this year.
Broadcasting rights to home games will
hopefully generate $85,000 this year, says
Robinson. Football and basketball are again the
major sources.
The third area, conference income, funnels
into the University in an indirect manner, and in
recent years has been based mainly on how the
rest of the Pac-10 conference teams are doing in
terms of win-loss records, says Robinson.
Conference income includes money each
Pac-10 member collects from the Rose Bowl
($183,000 last year), various other bowls
members are invited to and national and
regional television appearances. And since the
Ducks haven't been making many post-season
appearances in football or basketball and never
seem to make the national airwaves, the con
ference money is important.
Oregon collected $6,000 for Arizona’s ap
pearance in the Fiesta Bowl in 1979, $104,000
for television appearances by Pac-10 football
teams, $36,000 for televised Pac-10 basketball
games and $26,000 from the National Collegiate
Athletic Association for Pac-10 teams that par
ticipated in the NCAA basketball tournament.
Dollars expected in 1980 from conference
income: $370,000, says Robinson.
Autzen Stadium can even generate income all
by itself, with the Oregon team. The stadium is
handed over to local high schools on Friday
nights throughout the fall for a fee of $20,000 for
the year.
If each individual sport in
the Oregon program were
^r*'\Ayi|s 'f run exactly like a business,
m ' f says Robinson, "we probably
,\ tWlrl wouldn't put on 16 or 17 of
our sports." The only sur
vivors would be football and
men's basketball, and a long
shot would be men’s track.
So next time you settle
yourself into a seat at Autzen Stadium, look
around. If, say, only 15,000 fans are on hand, it
really doesn't matter if the football team wins
60-0. The Ducks may have won, but Greg
Robinson will have lost.
And so will the entire athletic program, says
Robinson.
Story by John Healy
Cover graphic by Sioux Anderson
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Sigma Nu - Defending champions. Men’s I Flag Football, 1979
Flag and Razzle Dazzle Football have completed two
rounds of play. Teams going into playoffs will be
selected based on their record. Those teams with a
3-0 and 2-1 record qualify for playoffs. Team cap
tains should check in the RIM office for schedules.
Inner Tube Water Basketball keeps Gerlinger Pool
jumping on Monday evenings between 5 pm and 9
pm After the first round of action, Unclean Hands,
Tingle, Carson Drowned Rats and Makani Maur
auders carry one victory each Stop in and watch the
action on Mondays.
Co-ed Volleyball is going full blast on Monday and
Wednesday evenings from 6 pm - 9 pm. Teams
needing practice time will find Gerlinger Annex B-54
available for practice on Monday and Wednesday
afternoons from 3:30 pm - 6:00 pm. If nets are not up
check at the RIM office for assistance. It's time now
to get your team organized and entry in for men's
and women’s leagues. Games for these divisions will
begin in November The number of teams is limited
due to budget cuts. Get your entry In now as teams
will be served on a first come basis.
Frisbee Golf Tournament, October 23, Thursday -
Here's your chance to try out for the Northwest's
best frisbee golf course located on the University of
Oregon campus. Play 9 or 18 holes. This tournament
is designed to acquaint you with the fun of playing
frisbee golf. Come in to the RIM office and pick up a
course map Also pick up entry and details.
Joggers, Swimmers, Cyclists get involved! Sign up
for the Century Club. Interested participants sign up
at the RIM office; set your own goal to swim, cycle or
jog and we will chart your progress. Keep in shape
and chart your progress
Players Without Partners is a service for tennis,
racquetball and squash players. People wishing to
register on the list may then use the list to find others
who are seeking partners. Lists are kept for begin
ning, intermediate and advanced players.
Results
Tennis Singles, October 11
Event
Women's Novice
Men's Novice
Men's Intermediate
Women's Advanced
Men's Advanced
Fun Run, October 9
Event First Second
2 mile - men Ben Coutant Dan Miller
2 mile - women Jacquie Long & Vicki Smith
4 mile - men Malcome X Tad Gotting
4 mile - women Judy Harlon ju(le Qressett
First
Karen Gauce
Tony Gregory
Dave Maudlin
Laurie Jacoby
Bill Vasek
Second
Patty Bowman
Jerry Lasley
John Chu
Bettsy Spangler
Kevin Brown
Notice: Teem Limitation - Because ot budget constraints the number
of team entries will be limited this year This will be in effect for
football and volleyball fall term Limitations have been set in all
divisions and are posted in the RIM office. Teams will be served on a
first come first serve basis
Forfeit Deposit Refunds are available during the last week of classes
each term Fall terms refunds may be picked up at the following dates
and times
Tuesday, December 9, 10 am -12:00 noon
Wednesday. December 10. 1 00 - 3:00 p m
Thursday, December 11, 1:00-3:00p.m
Friday, December 12, 10:00 am -12:00 noon
Coming Events
Activity
Volleyball (M & W)*
Cross Country (M & W)*
Wrestling (M)
Frisbee Golt (M & W)
Punt and Pass (M,W)
Racquetball Doubles (M,W)
Bowling
Fun Runs
*M - Men
IV - Women
Entry Deadline Starting Date
Oct. 30 Nov. 3 (est.)
Nov 17 Nov. 19
Nov. 19 Nov. 20
Oct. 22 Oct. 23
Nov. 5 Nov. 5
Nov 6 Nov 8
Dec. 3 Dec. 4
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FALL 1980
SWIMMING - Identification required at open swim
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8:00 am - 4:30 pm Saturday *
1:00 pm - 4:30 pm Sunday *
*Gyms are available during these time periods EXCEPT where
scheduled for classes, intramurals, athletics, club sports or
special events.
Esslinger Flail
Gerlinger Flail 8:00 am - 3:30 pm **
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• *Students may use gyms during this time period only when no
classes are scheduled.
Budwelser and Western Beverage Company presents this page
as a service to students Interested In recreation and Intramurals.
Publication ol RIM Flighlltes should not be Interpreted in any way
as endorsement of the sponsor's product by the University of
Oregon.
4h^ %@N!&
uuhat uuerc once
vices ore noui habit/
Includes the Hits Block Water
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Another Bark, Another Sunday
JAMES TAYLOR
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aflBhk Includes the Hits
Rre and Rain
P;:. Country Road
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LET THERE BE ROCK
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MYSTERY TO
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November 1, 1980
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