Oregon daily emerald. (Eugene, Or.) 1920-2012, September 23, 1980, Section C, Page 6, Image 65

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    The largest selection of
fine yarns between
Portland & San Francisco
Knitting Center
2475 Hilyard
Eugene, Oregon
■> •
Read the Emerald
Media —
to appeal to a listening audience
of 21 years and up.
KWAX 91.1 FM broadcasts
from the third floor of Villard Hall
| on the University campus.
KWAX features news, public af
I fairs, and specialized news pro
grams, as well as jazz. Classical
music ranging over a broad
spectrum from baroque to con
temporary classical accounts
for 70 percent of the station's
The station tries to fulfill the
classical music desires of both
the classic music buff and the
armchair enthusiast.
“We re never going to catch
the people who like mellow mu
sic, although they will cross
over to our kind of station before
the Top 40 listener will,” says
KWAX operations director Alan
With a 50,000 album music
library, rock station KZEL 96.1
FM boasts the largest variety of
music on the West Coast. KZEL
8:00 Guess Who’s Coming To Dinner - S. Tracy, K. Hepburn, S. Poitier
10:30 To Sir With Love - S. Poitier
8:00 Butterflies Are Free - G. Hawn, E. Heckart
10:30 Casino Royale- W. Allen, P. Sellers, O. Welles
8:00 Murderer’s Row - D. Martin, A. Margaret
10:30 The Big Heat - G. Ford, L. Marvin
8:00 Nothing Sacred - C. Lombard, F. March
10:30 The Caine Mutiny - H. Bogart, F. MacMurray
9:00 The Blob - S. McQueen
11:00 The War Lover - S. McQueen, R. Wagner
8:30 Telefrance - French movie with English subtitles; film to be announced
10:00 Holiday - C. Grant. K. Hepburn
4:00 Born Free - V. McKenna, B. Travers
10:00 Holiday - C. Grant, K. Hepburn
Plus Selected Shorts
Betty Boop Serials
And More
Burton and Taylor in Taming of the Shrew.
Brando, Fonda and Redford in The Chase.
Burt Reynolds in Shamus.
Gary Cooper in Mr. Deeds Goes to Town
Peter Sellers in Stanley Kubrick s Dr. Strangelove.
airs 24 hours of progressive
rock, news information and
radio theatre to a listening
audience in the 16-35 age
Like a lot of radio stations,
KZEL is moving toward “psy
chographics" instead of demo
graphics to assess its audience
appeal. KZEL program director
Chris Kovarik says, “We are try
ing to reach a particular kind of
person that likes rock-n-roll,
rather than individuals of a cer
tain age group or sex.”
Kovarik notes the increasing
role of women in society has
extended their radio listening
patterns. While women formerly
preferred soft, mellow ballads
and other “pretty” music, they
now are turning to the progres
sive rock sound of KZEL.
Music on KBDF 1280 AM is
undergoing a change from its
previous Top-40 format that
featured repeating single cuts
and shouting DJs. The station is
replacing that with a Golden
Oldies format, inlcuding tunes
from the 1960s and 1970s as
well as news coverage, special
programs and other features
aimed at a listening audience
between the ages of 25 and 49
Kovarik, also program direc
tor for the AM station, says,
“Our average audience is a
young couple who just had their
first kid, used to rock-out when
they were younger and now
want to listen to more mellow
Two television stations
broadcast out of the Eugene
area KVAL channel 13 is the
local NBC affiliate for Eugene,
transmitting NBC and some
CBS programming into 366,000
households in a 13-county area
KVAL sales manager Gordon
Bussey says the station’s pur
pose in serving the community
is simple. “KVAL tries to remain
attuned to community needs,
government and local news. We
try to be the best local act in
KEZI channel 9 is Eugene’s
ABC affiliate and as such takes
the majority of the prime time
viewing audience.
Like KVAL, KEZI broadcasts
both national programs and
news, in addition to local news
and community programs. The
stations’ Eye-Witness news
team is billed as Lane County s
news leader.
Both stations follow the Niel
sen and Arbitron ratings taken
nationally every three months to
attract the greatest number of
viewers in all categories.
Most local media outlets offer
student internships, and infor
mation can be obtained at each
4* Sen
T Service
• Reductions
• Two-sided copies
• Binding
344-7894 764 E. 13th