Oregon daily emerald. (Eugene, Or.) 1920-2012, April 18, 1980, Section B, Page 6, Image 18

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    CASSETTE
TAPE
BASF
PRO IIC-90
(no limit)
reg. $4.29 each
(tonight only!)
Toad Hall Hi-Fi
DOWNTOWN. ACROSS FROM THE BON
485 1262
By LESLIE FARRIS
Of the Emerald
Eugene's Fifth Avenue was
once a one-stop shopping
center for farmers.
Now, the granary is a restaur
ant, the burlap bag company
houses antiques and furniture,
and the chicken factory con
tains a variety of hand-crafted
wares and homemade food.
The gradual transition came
about after Willamette Valley
farmers began forming co-ops
and building granaries. Most of
the area buildings were con
verted into warehouses.
I
\
Kathryn’s
Pictures & Gifts
Specializing in Gifts for All Occasions
• An Prink & Pictures
• Oregon Myrtlewood
• iMsercraft Desk Accessories
• Tumbleweeds Skirts & Blouses
• Terry Doll Lamps
• Hummel Figurines & Plates
• Cuddly Stuffed Toys
• Greeting Cards
110 W. Broadway 342-1412 1 0-9:00 pm
Then in 1970, Eugene archi
tects Unthank, Seder and Poti
cha decided to remodel the
Granary Building at 259 E. 5th
Ave.
"We took on the building
because it is located in one of a
few places where buildings of
substance face each other,"
Otto Poticha says. "We had just
been kicked out of our office in
the Smeede Hotel, which was
slated for demolition, and we
were looking for a place near
downtown to re-establish our
selves. We thought The Granary
would make a perfect architec
tural office.”
Poticha and associates
bought The Granary and moved
into the top floor The rest of the
building now houses other of
fices and Biederbeck's Res
taurant.
A loophole in the city’s zoning
laws allowed Poticha to build
offices in spite of the area's
"light industrial" designation.
When the loophole was closed,
they suggested creating a
"special district” to encourage
further renovation among the
5th Avenue warehouses.
In 1973, the City Council ap
proved an ordinance creating
the “Fifth Street special district”
between Oak and High streets.
TWO DAYS ONLY
Friday 18th Saturday 19th
20% OFF
il 'A"' W
on all regular price merchandise
DOOR BUSTERS
Sweaters cai c c qq
Regular 13.00 to 29.00 WnLK>
Blouses cai c c qq
Regular 14.00 to 37.00 OMLC.
Tops
Regular 6.00 to 25.00
Skirts
Regular 24.00 to 44.00
Dresses
Regular 25.00 to 79.00
Pants
Regular 17.00 to 35.00
SALE 3.99
SALE 6.99
SALE 9.99,
19.99, 29.00
SALE 7.99
At Impressions you will find a complete selection of dresses long and short, tube tops,
shorts, swim suits, blue jeans, dress pants, sweaters, and much, much more
impression
Located in Centre Court Downtown
Moonlight Sale
Friday, April 18th
5:00 to 9:00 pm
Pan A R Qo^tinn D
Special zone encourages rehabilitation
Renovation in Eugene's Fifth Street Special District has allowed
buildings to be re-used, not torn down
Photo b
‘'The impetus behind the
creation of the Fifth Street
special district was not histor
ical in the pure sense,” says
Greg Byrne of the Eugene Plan
ning Department. “I don’t think
there are any buildings down
there that the Smithsonian
would be interested in. It was a
combination of a little history, a
little atmosphere and a little
flexibility in redevelopment.
In 1975, Norman Fogelstrom
began converting the old chick
en factory at the corner of 5th
Avenue and High Street into the
5th Street Public Market.
"The Fifth Street special dis
trict has been very successful,
and it was done entirely with
private financing,” Byrne says.
"We provided the opportunity,
and the property owners took
the gamble.
"I think this area has done
terrific things for the city," Poti
cha says. “It was a question of
putting your money where your
mouth is. We gambled, and it
worked.”
Moonlight madness
ALL DAY FRIDAY
APRIL 18th
til 9:00 pm
off
regular price
$5.00
Levi’s Movin’ On
Wrangler Wrapid Transit
fashion jeans & cords for men
Sizes 28-38 waists
Shirts for Men
Levi’s, Lei, Wrangler,
Panhandle Slim, H Bar C
20%
Off
regular price
20%
Off
regular price
Women’s shorts, pants & tops
for Spring & Summer
Levi’s and Wrangler Womenswear
JR’s 5-15 Misses 6-18
See our excellent selection of Western hats,
Stetson felts and straws, Resistol straws
Sale effective
both stores
iftE.
0UT000R
STORE
EUGENE
997 Willaaalla on Tha Moll
Opon Mon Sat 9 30 b 30
friliys HI 9 00
SPRINGFIELD
42ni ft Maia n lha
Mc-Kaam Waal Shopping Cantor
10-6 Fridays III 9
OpanMon Sal 10
Sunftav 12 5 p