Sr. citizen newspaper survives woes
Despite nagging financial prob
lems, the Phoenix newspaper will
continue to be Eugene’s senior
citizen voice and clearinghouse.
According to Ruby Lund, the
71-year-old general manager of
the newspaper, the Phoenix is still
in the midst of a financial crisis, but
help is just around the comer.
The three-year-old paper may
soon have a new owner, Lund
said, in the person of 29-year-old
Larry Roberts. Roberts, the pub
lisher of Oakridge’s newspaper,
the Dead Mountain Echo, has
given the staff and subscribers of
Eugene’s only senior citizen
newspaper added hope with his
offer to buy the Phoenix in six
months.
According to Lund, Roberts
wants to buy the Phoenix and
change it from its present non
profit status to an independent
newspaper.
Roberts, who engineered the
Dead Mountain Echo through
hard times and saw it become
Oakridge's only town newspaper
after the previous one, the Tele
gram, ceased operation, has
taken a six-month option to buy
the Phoenix from the Citizen’s
Media Corporation, the present
owners.
The Phoenix has been in finan
ciai difficulty since its birth. Based
on the feeling that there was a
natural alliance between students
and the elderly, the newspaper
was started by the Oregon Daily
Emerald Publishing Co., Inc., in
1974.
It was bought by the Citizen’s
Media Corporation in March,
1975, and then switched from pub
lishing weekly to publishing
monthly to help ease financial
pressures in January, 1976.
Lund and then-editor Sean Grif
fin paid $500 from their own pock
ets to keep the paper going when
bankruptcy loomed in late 1976.
The 27-year-old Griffin resigned in
May, saying he wasn’t qualified to
run a senior publication.
A town hall meeting in May
brought the worst news of all: the
Phoenix was headed for bank
ruptcy with back debts of more
than $4,000, declining advertise
ment and failing circulation.
But Roberts' offer may have
saved the day. With part of his
own staff and volunteers working
on the paper, the Phoenix has
been operating in the black for
only a short time.
“The Phoenix is rising again
and will soar for another 100
years, and you can tell them Ruby
Lund told you so,” she said.
Natural
Therapeutic Services
Natural Therapeutic Services offers a wholistic program for all
levels of growth. Chiropractic, massage, body therapy, acupres
sure, polarity, kineseology, emotional counseling, nutritional
programs and many more are offered by professional therapists
and doctors. Personal preventive health care programs are avail
able following free counseling. Private tutoring for Yoga and
Swedish massage available.
Art Luethe, D. C.
Tori Moore, R.T.
Connie Bauer, M.T.
Dari Thomas, R.T., M.T.
Gene Bicksler, M.T.
Karl Denison, Ph D.
1598 Pearl 687-9511
Jean’s Knitting Center
All of your knitting c'd needlepoint needs.
We also carry l tch hook rugs.
9:30 - 5:30 M nday - Friday
10 am - 5 f i Saturday
2475 lilyard
34C 9916
Emerald photo
Ruby Lund, advertising and general manager, has asked for support from area senior citizens to continue
Eugene's only newspaper for people over 55.
Papers, magazines, radio
vary local entertainment
By KATHLEEN MONJE
Of the Emerald
Everything from top-40 radio
stations to literary magazines is
offered to Eugene residents from
a variety of news, entertainment
and scholarly organizations. A
quick survey of Eugene media
turns up two regularly published
magazines, six newspapers, 15
radio stations.
MAGAZINES
Eugene Magazine seeks to
provide “comment on social,
economic and political trends, de
velopments, dilemmas and issues
involving the people of Eugene
and the surrounding area,” ac
cording to publisher Brian Rogers.
The magazine is published
monthly and is available at local
stores. Editor—Cameron Stauth.
The Clark Comer Literary Re
view, published by the University
Honors College, gives under
graduates a chance to publish
poetry, prose and photographs.
All students may submit work for
annual spring publication, accord
ing to Joy Poust, Honors College
administrative assistant. Faculty
advisor — Micha Grudin.
NEWSPAPERS
The Eugene Register Guard is
the city’s daily metro newspaper,
serving all of Lane County. It in
cludes special sections devoted to
entertainment and features.
Editor — Alton Baker, Jr.
The Springfield News is
‘primarily a line to Springfield and
eastern Lane County, not a met
ropolitan audience," according to
Editor Jack Nelson. It is published
three times weekly, on Tuesdays,
Thursdays and Saturdays.
The Valley News is published
weekly on Tuesdays, with local
reporting supplemented by com
mentary on state and national is
sues. Editor Wayne Whitehead
says general distribution through
out the county is the paper's goal.
The Oregon Daily Emerald is an
independent newspaper serving
the campus community. The tab
loid is published daily Monday
through Friday during the
academic year. Editor — Wally
Benson.
The Lane Community College
Torch is published weekly on
Thursdays and provides campus
and community news and fea
tures. Editor — Sally Oljar.
The Willamette Valley Observer
serves all of Lane County and is
especially concerned with "pre
serving the quality of life in
Eugene and Springfield," says
editor Ken Doctor. The Observer
is published weekly on Fridays.
AM RADIO
KASH 1600 — Formerly news
and information, the station has
returned to a top-40 programming
format.
KATR 1320 — Easy listening
from 6 a.m. to sunset. An ABC
affiliate owned by Zonne, Crosby
and Hargan.
KBDF 1280 — Contemporary
and top 40 music, 24 hours
Owned by the Mateo Corp;
Michael Cole, station manager.
KEED 1450 — Modem country
and western, 24 hours. Local high
school football and NFL football. A
Mutual Network affiliate owned by
Monroe Broadcasting. Bill Moler,
station manager.
KOAC 550 — Oregon
Educational and Public Broad
casting Service from Corvallis, 6
a.m. to midnight.
KPN W 1120 — Contemporary
music, 24 hours. An ABC affiliate
owned by Pacific Northwest
Broadcasting. Dave Woodward,
station manager.
KUGN 590 — Contemporary
music and sports, traffic reports,
24 hours. An ABC affiliate owned
by Obie Communications.
FM RADIO
KFMY 97.9 — Rock and roll
from 6 a.m. to 2 a.m. An ABC af
filiate owned by Duke Young.
KLCC 90.3 — Lane Community
College station. Jazz, rock and
public affairs from 6 a.m. to 2 a.m.
A listener-sponsored National
Public Radio affiliate.
KOAP 91.5 — Oregon Educa
tional and Public Broadcasting
Service from Portland. 6 a.m. to
midnight.
KPNW 99.1 — Easy listening
and contemporary music, 24
hours. An ABC affiliate owned by
Pacific Northwest Broadcasting.
KSND 93.1 — Easy listening
and contemporary music, 24
hours. Doug and Craig, owners.
KWAX 91.1 — University of
Oregon station. Fine arts, jazz and
classical music and public affairs,
Monday through Friday from 6
a.m. to 2 p.m. and Saturday and
Sunday from6 a.m. to midnight. A
National Public Radio affiliate.
KZEL 96.1 — Rock, folk, jazz
and classical music, 24 hours.
Owned by Jay West.