Oregon daily emerald. (Eugene, Or.) 1920-2012, July 29, 1975, Page 3, Image 3

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    Prof doubts
mass media
Of the Emerald
While most journalists diligently
ask questions about what's hap
pening in the world and why, one
University professor is turning the
tables and asking the same ques
tion of them: what are you doing?,
what effect do you have on soci
ety? and should you continue to
do things in the same way?
James Lemert, associate pro
fessor of jounalism at the Univer
sity and one of relatively few per
sons working in the fairly new field
of communication research,
began asking these questions as
a journalism student at the Uni
versity of California, Berkeley,
where he received a bachelors
degree in 1957 and a masters de
gree in 1959. (Hel received a
Ph.D. from Michigan State Uni
versity in 1964.) “Everyone
around me was working madly
away in the field of journalism but
no one was asking whether what
)ack Nicholson/Philip Proctor
directed by
Wed. July 23 180 PLC
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James Lemert
they were doing was right,
whether it had any effect on soci
Many of the answers Lemert
has been getting from his re
search have shown him that in
many cases journalists are operat
ing with outmoded and even fal
lacious assumptions. For in
stance, he is currently writing a
book on how the mass media
change public opinion.
“Previously we thought that to
change opinion you had to change
attitudes,” Lemert says. “But now
we realize that is not necessary,
not even sufficient.” Instead,
{ Continued on Page 8)
Mosser resigns State Board position;
Corey declines Board reappointment
John Mosser, president of the
Oregon State Board of Higher
Education, resigned his position
Friday effective Sept. 1.
Mosser, 53, a Portland lawyer,
served on the board for five years,
one of them as president. He said
he was resigning for “personal
He plans a six month long trip
abroad, and he said he does not
want to serve as a board member
while he is away.
George Corey, former vice
president of the Board, declined
reappointment for another term.
His board term ended June 30.
Mosser’s five years on the
Board included hiring five new
state institution presidents, the
last of which was University Pres.
William Boyd, who assumed office
July 1. He characterized the 70s
as a period of readjustment follow
ing the consistent expansion of
the 50s and 60s.
This year's state system budget
was the first since he began serv
ing on the board that was ade
quate, he said.
Besides his personal reasons,
Mosser said he resigned because
he considered the state board an
“anachronism in my own mind.”
The reason is that the Oregon
legislature has authorized the
reorganization of the state system
Under the new arrangement, a
new body, the Oregon Educa
tional Co-ordinating Commission
(OECC) will serve as a coordinat
ing and planning board for the en
tire Oregon system of public edu
cation from first grade to graduate
programs, according to Elizabeth
Johnson, a Redmond State Board
Valerie McIntyre, a University
graduate student and the only
University student sitting on the
board, termed the resignations of
Mosser and Corey “unfortunate."
She said Mosser was a “super bril
liant guy,” and she hopes the
board can find someone “half as
intelligent” to serve in his place.
McIntyre also said that Johnson
had resigned her board seat in
order to assume one of seven
seats on the OECC. However,
Johnson said that she had not
heard'whether the governor plan
ned to appoint her and said she
had not yet resigned her state
board seat. State law would re
quire her to do so if she chose to
assume an OECC seat.
Johnson has given an incredi
ble amount of time to board busi
ness, McIntyre said, and she
added that all the board members
felt that Johnson was the most
knowledgeable member of the
Noting Mosser’s opposition to
forming the OECC, Johnson said
that she strongly favors a body
that will coordinate all public edu
cational institutions within the
state. She said the OECC will
concern itself only with long-range
and high-level planning and pol
icy, such as tuition policy on a
state-wide basis.
All summer
stock is
25 - 75%
sale ends Aug 15
fr “People in ^
August 14, 1975
*A Photo Contest^
for all University of
Oregon Student
Winners will receive:
•$10 cash for first prize
•Merchandise certificates for subsequent prizes
Contest rules:
All Entrants must:
•be students of the University of Oregon
•submit black & white 8 x 10 glossy prints accompanied
by name, address and phone number
•submit photograph of one or more persons
•submit photographs by August 7, 1975.
Photographs should be submitted in person or by mail
People in Pictures
Oregon Daily Emerald
Room 300, EMU
P.O. Box 3159
University of Oregon
Eugene, Oregon 97403
order your
at the pen counter
Deadline August 8
Personalized Announcements Available
13th & KINCAID
!Wed.,Thurs., Mon., Tues. 7:00&9:05
Fri. & Sat. 7:00, 9:05, 11:10
Sunday 1:00, 3:05, 5:10, 7:15, 9:20
Tina Turner is The Acid Queen
A Columbia Pictures and Robert Stigwood Organisation Presentation
Columbia Pictures And Robert Stigwood Present a Film B» Ken Russell
By The Who Based On The Rock Opera By f^te Townshend
Ann-Margret Oliver Reed Roger Daltrey Elton John
^ ^ As fcmmy As The Pinball Wuard
Eric Gapton John Entwistle Keith Moon Paul Nicholas
Jack Nicholson Robert Powell Pete Townshend
Tina Turner a. ,) The Who
Associate Prorkxei Harry Benn Muuca Deem* Pete Townshend Screenplay By Ken Russell
Enecut.ve Producers Beryl Uertue And Christopher Stamp .Produced By Robert Stigwood And Ken Russel
Deeded By Ken Russell |Original Soundtrack Album on Ftatydof Reconds| p^^u, | and Tapes]