Photo by Jerry Benterou
Oregon Secretary of State Clay Meyers
Must be re-elected first
Meyers eyeing governorship
By PETER SHEPHERD
Of the Emerald
Republican Secretary of State
Clay Meyers may not admit
outright that he is a candidate for
the Governor’s chair in 1974 as
well as a candidate seeking re
election for a second term as
Secretary of State, but he cer
tainly keeps the audience sitting
on the edge of their seats in an
ticipation.
Meyers was a guest at the
Sigma Nu House Monday evening
for dinner. He exchanged views
on a wide variety of subjects
ranging from excessive cam
paign spending to tax reform, but
the recurring theme was one of
speculation about Meyer’s
political ambitions.
“1 don’t deny that any
Secretary of State eyes the
governor’s chair,” said Meyers,
“and both of the past two
governors were secretaries of
state. However, I’ve got to win
this ball game before 1 start
smelling roses.”
Later, Meyers was asked to
comment on the possibility that
State Superintendant of Schools
Dale Parnell would enter the 1974
gubenatorial race.
“If Superintendant Parnell is
jockying for position,” said
Meyers, “he’ll be one of about 12
others. I encourage him to come
on in, the water’s fine.”
Meyers opponent, former Rep.
Bealuh Hand, has proposed that
if she were elected, she would
Northwestern professor claims
Marketing changes society
By PEGGY MCMULLEN
Of the Emerald
“I wanted to sensitize you to
marketing. It’s catching, so we’ll
see in a few weeks if it’s an
epidemic or just a false bug,"
Phillip Kotler told an audience of
about 50 Thursday evening in 150
Science.
The nationally-known con
sultant on marketing systems
and planning and Montgomery
Ward Professor of Marketing at
Northwestern University spoke
on “Social Marketing: A New
Approach to Creating Social
Change.”
Kotler described social
marketing as “the planning,
implementation and control of
progress designed to influence
the adoption of a specific social
attitude or behavior by target
audiences for personal or social
gain. It relies heavily on the
adaptation and coordination of
product, price, promotion and
distribution for achieving ef
fective response.”
He sees eight demand
situations which are negative
demand, no demand, latent
demauu. irregular demand,
faltering demand, full demand,
overfull demand and un
wholesome demand.
Negative demand is where the
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product is avoided, as in the case
of the military today. Kotler
explained the marketer’s job as
reversing the marketing
situation.
“You have to take a group of
people hostile to a product and
bring them to the reverse
situation,” he said. “It harkens
back to missionary work.”
The marketer’s job in a latent
demand situation is to develop a
demand that is already there.
He said latent demand applies
to “most of the things society
wants but doesn’t have.”
Irregular demand is where the
demand exists but not in the
same pattern as the available
supply. Examples are public
transportation and museums.
The problem for the marketer is
to get people to change their time
table of demand.
In faltering demand the
marketer’s job is to revitalize a
product-such as religion. In
terest can be regained through
three methods. The marketer can
change products, change
audiences for the product or
change marketing methods.
Full demand is the “easiest
situation to fix.” The marketer
just maintains the demand in the
product.
Overfull demand is “the one I
find especially intriguing,” said
Roller. This situation involves a
company with demand far sur
passing supply and which must
discourage use of their product.
Power companies are now faced
with this problem of “putting
marketing in reverse.”
Demarketing, as this procedure
is called, is a short-run effort.
Unwholesome demand involves
a product the marketer tries to
destroy the market for. Roller
gave the peace movement as an
example of a group trying to
unsell a product with un
wholesome demands (war).
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abolish the office of Secretary of
State.
“My opponent is no Janey
come-lately to the political
scene," said Meyers, “I think she
just hasn’t been able to come up
with any other issue than that of
abolition of the office. In
terestingly enough, 1 made that
very proposal during my first
week in office in 1967,” noted
Meyers.
“However, I looked into the
matter more deeply and found
that you would have to create a
minimum of two, perhaps three
new offices to perform the duties
of Secretary of State. Her
proposal doesn’t really make
much sense to me as it stands,”
said Meyers.
Meyers also commented on
Governor McCall’s tax plan,
saying ”1 think about 60-80
percent of it will be passed
without significant alteration,
and it would be nice if the whole
thing were approved.”
Women’s panel decries
discriminatory practices
By EMILY TAYLOR
Of the Emerald
Discriminatory practices
against women were discussed at
the Department of Health,
Education and Welfare (HEW)
and Affirmative Action Panel,
Saturday morning, in the
University Law Building. The
panel, part of the Second Annual
Western Regional Conference of
Women in the Law, had five
speakers: Joan Acker, David
Erohnmayer, Jean Leppaluoto,
Karla Brown and Jeanne Dost.
Acker, assistant professor of
sociology at the University,
opened the panel by discussing
the history of the status of women
on college campuses. A study was
conducted in 1969 at the
University showing three percent
of the full professors and 11 per
cent of the assistant professors
were women, she said. She added
the situation has gotten worse.
The study was distributed to
the University president who said
it was a “kind service," but made
no commitment, said Acker. The
low percentage, and the fact that
the women also earned less and
the disconcern of the University,
caused HEW to do an in
vestigation.
Summarizing, Acker said, “We
don’t know where we are; there is
no data for the present
situation."
In conclusion, Acker said, “If
the goal is to reach the
discrimination of the average
universities, that’s not my goal.
It’s discouraging sometimes . . .
but 1 would like to see it go
faster ”
Frohnmayer, assistant
professor of Law and Legal
Advisor to President Clark,
discussed the legal issues and
actions that can be taken against
discriminatory practices.
HEW needs files to draw
conclusions for its data, but there
are problems getting them, he
said There are questions such as
•‘ethnic identification" which are
difficult to gather.
He said there are also problems
in "goals versus quotas.” Hiring
must be done out of “respect of
merit” and it is therefore
sometimes difficult to define
discrimination, he stated.
Leppaluoto, assistant professor
in Educational Psychology at the
University, discussed the social
psychological aspects. She said,
“The more prestigious the
University, the smaller the
percentage of women.”
IA-ppaluoto stated that there
must be open admissions for
faculty on qualification. There
are also more restrictions on
women faculty, i.e. pregnancy
and day care, she said, but,
"There are more sick leaves
caused by hernias than
pregnancy."
Brown, affirmative action
officer at Oregon State, talked
about the "necessity of emphasis
on Borneo and minorities."
Steps, she suggested, in
starting an Affirmative Action
group were to begin with
organizing directors, co-directors
and adequate clerical staff. Also,
there should be a written
agreement with “your in
volvement and decisions backed
up" by the University president.
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