•EMERALD
Under New Management
Today’s edition marks the Emerald staff’s
semi-yearly revolution. Once in the fall anc
again in the spring the Emerald goes
through the agony of having a new editoi
selected and a new staff formed. This yeai
the revolution was accomplished with a min
imum of confusion, although the Emerald
now faces the new year with a totally re
organized staff.
WE IN THE NEWSPAPER professior
look upon our newspapers as individuals
which are conceived, struggle for life, devel
op a personality, and eventually die. A pro
fessional newspaper changes slowly. It de
velops a familiar personality and loyal read
ership because of the career newspapermen
who often spend their lives trying to pro
vide news service to a community.
The Emerald will never develop a con
sistent personality because its staff is con
tinually changing. Twice each year the
paper finds itself changed both in. typogra
phy and editorial philosophy. But this doe;
not mean that the essential aim of the Em
erald is changed. Individuals within the Em
erald organization may struggle for a bit ol
prestige, may desire campus political pow
er. or may just enjoy doing a newspapei
job, but no matter what the individual’s mo
tive, the aim of the paper is still service
The Emerald serves you as a bulletin board
for coming events. It serves you by analyz
ing current campus happenings. It often (in
tentionally or unintentionally) provides you
with entertainment. Finally, it gives you a
chance to express your opinions where they
can be read and judged by the campus.
THESE SERVICES ARE provided by a
staff of about 75 editors, reporters, adver
tising salesmen, columnists and other staff
members. It is a self-financing service which
costs approximately $42,500 per year in
printing costs, office expenses, and salaries.
Today, as the Emerald begins its fortieth
year of daily publication, you will notice a
few minor changes in typography, but the
philosophy of service is still the same.
Most noticeable change is the Emerald's
nameplate. After experimenting with the
arabesque nameplate of last term, we have
decided to revert to a more moderate block
type lettering. You may also notice that our
headlines look a bit different. Each word
is capitalized. The Emerald’s writing style
and capitalization are also closer to stand
ard English than in previous years. But
these are really changes for the sake of
change. We are a different paper now, and
we hope that these minor changes will re- -
mind you of that fact.
BUT THE IMPORTANT CHANGES
will be seen only as the term progresses.
We hope that our coverage of campus news
will be more extensive. We also hope to
brighten up our pages with a humorous
story or two. And we also plan to increase
our interpretation and analysis of campus
and national happenings. In all, we hope to
produce a quality newspaper which you will
find both informative and interesting.
(JR)
?en
^Uait ^QmprovemenlA Set
‘Typewriter Ribbons Should be Changed’
By TED MAHAR
Emerald Editorial Editor
“Editorial editor,’’ called the
editor-in-chief, throwing darts
at a picture of William Ran
dolph Hearst.
“Yes sir,” said the editorial
editor, sharpening pencils with
a pen knife.
“Why don’t you write a nice
long article about the staff
members of the Emerald?”
“Aw, gee,” said the editorial
editor, accidentally making a
neat incision in his left thumb,"
“do I hafta?”
“Why not, there’s nothing else
to write about.”
“But gee whiz,” said the edi
torial editor, wrapping a sock
around the cut on his thumb, “I
thought newspapers didn’t do
articles about themselves.”
‘Who cares? I’m the editor
around here.”
“Yes, B’wana.”
“And don’t get lippy. Remem
ber, if we get a budget increase,
we can get a mechanical pencil
sharpener.”
New Emerald Editor Jim
Boyd is taking time out from
his senior thesis this term to
guide the Emerald through
whatever lies ahead. So far the
only thing that lies ahead is
this term, but you never can
tell what might come up.
Like all new editors, Jim is
brim-full of new ideas. “I think
we ought to change the logo
type,” he has said. “And some
of the typewriters in the office
need new ribbons.”
Boyd spent the summer work
ing for his home town paper,
the Medford Mail-Tribune.
Business Manager Steve Milli
kin, an advertising major from
Vallejo, Calif., has promised to
lead the Emerald “to even
greater financial triumphs.” On
star-ting his second term of of
fice as business manager Milli
kin remarked, “Has anyone seen
a Phi Psi sweatshirt around? I
i it! 11! * H t * > •; 1 • MM!
think I left it here last terra.”
Managing Editor Larry
Lynch, the first married Eraer
aldite in the recollection of any
one now working on the staff,
transferred to the University
fall term from Stanford.
Lynch, who defected to t h e
Emerald from the University
News Bureau, has brought with
him many new ideas on im
proving the Emerald. "The rib
bons in these typewriters should
be replaced as soon as possible,”
he said, “and I think we need
a new pencil sharpener. The
one we have now hasn’t shaved
this week.”
Editorial Editor Ted Mahar,
who in his early days on the
Emerald was moved quickly
from assistant news editor to
beat reporter, spent his summer
in the Siskiyou National Forest
and considers himself an expert
woodlore. “I’m the only guy in
the office that can sharpen a
pencil in three strokes,” he has
said. Full of new ideas, he has
remarked, “What this paper
really needs is a wildlife edi
tor.” Unless severely restrained,
Mahar is liable to be carried
away by what he euphemistic
ally terms his “sense of humor.”
News Editor Ron Buel, in the
Emerald’s version of executive
musical chairs, jumped to his
present position from the sports
editor’s desk, a distance of near
ly twenty feet. “Shucks, it
wasn’t nothing,” said sophomore
Buel, blushing modestly.
Ron is the only sophomore in
Sigma Phi Epsilon now serv
ing as news editor.
Keith Powell, bearer of the
somewhat dubious title Associ
ate Editor, said upon receipt of
the honor, “Gee, thanks, fellas.
By the way, what’s an associ
ate editor?”
Taken by surprise, Powell
has had no time to formulate
any definite ideas about what he
will do in his new office. “I
suppose we could try to im
prove the Emerald,” he said.
As assistant news editor
Duloy Moran is the wire editor,
that is, she will be responsible
for the world news. So if you
have any complaints about the
world news, call Dulcy at Sigma
Kappa. She can’t do any more
about the situation than you can,
but she will be glad to know
that people are reading the
world news.
Dan Pfaff is the assistant
managing editor. His job is to
see that everything on the copy
desk is running along smooth
ly. There isn’t too much run
ning along the copy desk, but
Dan has promised to import
some white mice from his vivi
section lab course.
Fred Crafts will continue to
function as entertainment edi
tor. He will not, however, write
movie reviews. “If you guys
would pay for my popcorn or
something, I might think about
it,” Crafts says. "But other
wise, no dice. I’ve got better
things to do than sit in a movie
and starve to death.”
Women’s Editor Barbara
Chantry has announced no new
policies on women’s page for
this term. “Why should I,”
asked Miss Chantry. “Nothing
new ever happens. People go
steady, get pinned, and get mar
ried. That’s all there is to it.”
Miss Chantry sometimes
writes under an assumed name.
“Think I want my name over
that trash?” she says. Some of
her pen names include Prunella
Nirt, Sylvia Klotz, and Grace
Metalious.
Jan Kautto, when asked if
she would be this term’s church
editor, replied, “Oh, I guess so.
I don’t know how long I’ll last.
I’d rather be Coffeehouse Edi
tor, but I guess you gotta take
what you can get around here.” '
Exchange Editor Nicola Roach
(Continued on page 3)
If s *! f 1 M I H 11 *ill U N't
Little Man On Campus
*
5orliteimo
All-American Violinist Plays
Lasing Game with Ghosts
Editor'* Note: B*iuu»e the
Emerald was not printed dur
ing exam wwk, the following
review was held until today's
edition. Fortissimo Marsh, is,
of course, a pseudonym.
On the evening of Dec. 8
Mischa Elman, one of the
w o r I d's greatest violinists,
played brilliantly at McArthur
Court, but lost to the Webfoot
Basketball Ghosts.
FOR SOME fifty years the
Btocky musician has been an All
American violinist, appearing
with leading orchestras and as a
solo performer in many lands. It
was apparent in the first quar
ter. however, that Elman was
no match for the local Ghosts.
A crowd of 2,000 drifter! into
the Mac Court barn during the
first half. The beautiful notes
of Elman's priceless Stradivar
ius were frequently drowned by
the tramping feet and squeak
ing*-chairs of his audience. A
“Chaconne” by Vitali-Charlier
and Richard Strauss’ “Sonata
in E Flat” were all but lost to
the competing noise.
ONLY BACH’S "Partita No.
3 in E Major” was able to dom
inate its surroundings. This
delicate violin classic was re
ceived by a hushed audience,
but the Ghosts did not give up.
Their rebounding strength was
felt as the air conditioning
system started up, providing a
powerful symphonic background
to the last three movements.
After the intermission the au- -
dience joined Elman with a
chorus from the “Speaking Seat
Overture.” Unfortunately, the
maestro was playing works by
Spohr, Ysaye and Saint-Saens,
and the crowd played in a dif
ferent key.
Considering the lack of leg
room and the design of the hard
seats, the crowd can hardly be
blamed. The frequent competi
tion from the air conditioning is
another matter. It was inexcus
able, but there was no referee
:o call a foul.
MIKCHA ELMAN, at 69, re
mains as one of our finest mu
sicians, but neither he nor any
sther performer or group, in- I:
duding Shelley Berman and the
Minneapolis Symphony Orches
ra, can compete with Mac
“ourt.
This reviewer could not help
wondering why the University
t IIM i i * I i j ; i?
plan* a mammoth football sta
dium. which may well lay a fi
nancial egg. when there la such
a crying need for a good audi
torium. Cultural event* can
hardly lie enjoyed in a railroad
station or a basketball bam.
Mac Court i* excellent for bas
ketball but for music it is a rail
road station.
• •
Staff
Meeting
All member* and potential
member* of the news-editorial
department of the Emerald are
urged to attend an organiza
tional staff meeting Saturday,
11 a m., in 221 Allen Hall.
All persons who have worked
on the Emerald as proofread
er*, copy reader*, reporter*,
photographer*, or desk editors,
or are interested in beginning
work in those area* should at
tend the meeting.
Those who arc planning to
work on the Emerald should be
prepared to sign up for a spec
ific work time.
Staff assignments and pro
motion* will be announced at
the meeting.
Students need not be Journal
ism major* to qualify for work
on the Emerald.
OREGON DAILY EMERALD
The Oregon Daily Emerald in published
four time* in September and five days a
week during the school year, except dur
ing examination and vacation period*, by
the Student Ruhlicatims Hoard of the
University of Oregon. Entered a* second
class matter at the post office, Eugene,
Oregon. Subscription rates: $5 per jear,
$2 |»er term.
Opinions expressed on the editorial page
are those of The Emerald and do not pre
tend to represent the opinion of the ASUO
or the University.
JIM HOVI), Editor
STEVE MILL]KIN, Husiness Manager
LARRY LYNCH, Managing Editor
RON DUEL, News Editor
T ED MAHAR, Editorial Editor
DAN RFAFF, Asst. Managing Editor
KEITH ROWELL. Associate Editor
PETE DOWNS, CRAIG McKWAN,
Sports Editors
Dl LCY MORAN, Wire Editor
A R H A R A CHANTR Y, Women’s Editor
FRED CRAFTS, Entertainment Editor
JAN KAUTTO, Church Editor
HARRY DeVAUET, Photo Editor
EDITORIAL HOARD :
Jim Boyd, Larry Lynch, Ron Buel,
led Mahar, A1 Hynding, Keith Rowell,
Uayle Charles, Sue Hunter, Gayle Os
bourne, Dan Rfaff, Fred Crafts, and
Howard McGlasson.
1 * M i' I I M I * I 1 i I i H i i