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Because cellulose is a soft/
snow-white material...
the same pure, natural substance
found in many of the good
foods you eat every day.
Only the exclusive Viceroy tip contains
20,000 tiny filters made from pure cellulose—
soft, snow-white, natural—twice as many filters
as the other two largest-selling filter brands.
That’s why Viceroy gives you...
The Smoothest Taste in Smoking!
Smoke Smoother
Viceroy
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Viceroy
filter Zyip
CIGARETTES
king-size