Tourists Miss
Oregon Soots
By Bob Robinson
Emerald AttiiUnt New* Editor
Millions of tourists every year
miss out on some of the best at
tractions in the state of Oregon
simply because they don't know
how to get the most out of their
vacations.
The expression “See Your
Travel Agent” which appears on
so many folders and other travel
promotion material goes com
pletely unnoticed by a majority
of tourists. A much more enjoy
able trip would be experienced
by many of these people if they
only knew what the term “Travel
Agent” meant and just what ser
vices the agent provides.
In a recent edition the Seattle
Post-Intelligencer printed an ar
ticle by Mary Holiday which ex
plains the function of a travel
agent quite well. Although it is
written about Washington agen
cies in particular, it can well be
applied to the many agencies in
Oregon as well.
The Post-Intelligencer has this
to say about the travel agent:
Agent Has Many Functions
“The qualified agent has at his
finger tips all the information
necessary concerning travel any
where in the world, by all means
of transportation facilities, ac
commodations at hotels and re
sorts and sightseeing tours.
“He should also be able to as
sist the traveler in obtaining
necessary travel documents, com
plying with immigrations, cus
toms and health laws; and should
be able to plan an itinerary to
meet individual requirements.
"Services of the travel agent
are almost always free to the
traveler.
"In most cases, the agent re
ceives his compensation directly
from a transportation line, hotel,
resort or sightseeing company.
The agent acts as a sales office
for all branches of the travel in
dustry, and is paid a commission
on sales.
Seldom Charge Travelers
“The traveler pays the regular
ly advertised price for his trans
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portation or accommodations.
Only in the case of certain ser
vices for which the agents do not
receive commissions is it neces
sary for the traveler to pay a
service charge.”
The article goes on to point
out that the travel agent is a def
inite specialist, almost to the
same degree as a dentist or a
lawyer. It takes many years for
an individual agent to get the
necessary recognition from the
associations that represent air
lines, railroads, steamship lines,
hotels and resorts.
In order to convince these
groups of his capabilities it is
imperative that the agent have a
complete knowledge of travel to
and from points all over the
world. In addition he must be
familiar with tourist attractions
no matter how large or small
they may be.
One Big Handicap
Once the agent has gained the
good graces of the associations
and companies above him, he
takes over a job for which the
primary function is that of sug
gesting routes and methods of
transportation for travelers and
selecting resorts and sightseeing
tours. He also often takes care
of making bookings.
The travel agent's most un
fortunate handicap is that few.
travelers even realize that he ex
ists and those that do know of
him often don’t know what ser
vices he has to offer.
Travel agencies, such as the
local Eugene Travel Service, are
among many such organizations
in Oregon. They feel that they
can make the difference between
a well-planned trip and a jour
ney crowded with uncertainties.
Broadcasters' Meeting
Planned for Weekend
The first, annual Oregon Broad
casting conference opened this
morning with a general session
and a panel discussion on "Free
dom of Information."
The Broadcasters will hear
a talk by University President
O. Meredith Wilson at noon, and
attend four more sessions this
afternoon. The afternoon pro
gram will feature a talk by Wil
liam A. Williams, assistant pro
fessor of history, on “The Back
ground of Yalta.”
Election of officers will take
place at a 4 p.m.business ses
sion. Sessions will continue to
night and Saturday morning, and
the conference will end with a
Saturday noon luncheon.
CARDINAL
H HOUSE
Home
Cooked
Foods
Distinctive,
Leisurely
Dining!
CATERING
SERVICE:
At You With—Where
You With: Large or
Small Groupt.
DINNERS SERVED
EVERY DAY 5:30 ON.
SUNDAYS, 12:30 ON.
AFTERNOON
TEA
2-4 o'clock every day,
Relax and enjoy our LEISURE HOUR. From 8 to 11 p.m. coffee and dessert
will be served, flavored by casual entertainment-relaxing fun for all.
For your convenience a Special EASTER BREAKFAST will be served
Easter Sunday.
CARDINAL HOUSE
315 EAST 13th AVENUE ACROSS FROM SHISLER'S PHONE 3-5211
Private Dining Room Open For Your Convenience
Groups Are Invited to Make Reservations for Dinners After 8 P.M.
Wilson Gives Opening
Address to Conference
By Evelyn Olsen
Emerald Reporter
University of Oregon Presi
dent, O. Meredith Wilson, raised
one of the major topics of dis
cussion at the 6th annual con
ference on higher education
Thursday, with his opening ad
dress entitled "Faculty Growth
in the Northwest."
Quoting statistics, Wilson said j
that "by the end of the next ten j
year period, there will be an in
crease of one million students
calling for the services of 100,- i
000 more teachers. Only 8000
persons were graduated with
Ph.D.’s in the US in the year
1952-53."
Faculty Lark Told
Following this theme, Donald
H. Morrison, dean of faculty at
Dartmouth college and guest
speaker at the conference, em- i
phasized the lack of adequate
teaching faculty. However, he
outlined a program currently in
use at Dartmouth college which
he termed an "internship pro
gram.” This program, Morrison
believes, gives a greater chance
for success to beginning teach
ers with less than one year's!
teaching experience, and adding i
what might have been unsuccess
ful numbers to the present and j
future teaching staffs.
He said that this program pro- i
vides that the beginning teacher '
will not teach more than 6 hours ;
The beginner discusses his teach- j
ing procedures and problems with j
an experienced mentor who helps
him adjust; he advances his j
teaching range by teaching stu
dents who are doing poorly for
different reasons, and he attends
seminars under a competent lead
er and becomes familiar with
various teaching procedures.
Morrison concluded by saying
that this program has proven
very successful at Dartmouth.
Chancellor-elect Speaks
At the luncheon, also held in ,
the SU, guest speaker was John
R. Richards, chancellor-elect of
the Oregon state system of high
er education, who spoke on "Edu
cation in the Next Decade."
Richards mentioned many prob
lems facing people in higher edu- j
cation. Among these, he empha
sized the economic problems with
which many administrators are
faced in regard to financing edu
cational facilities, shortage of!
tf
HE IMG
HELD OVER!
Until Next Tuesday!
"THE' LONG
GRAY LINE"
Tyrone Power
Maureen O'Hara
- ALSO -
“THE CHARGE
OF THE LANCERS"
Paulette Goddard
Jean Pierre Aumont
Starts Wed., April 6
"HIT THE DECK"
Jane Powell
Tony Martin
- ALSO -
"DESPERATE
SEARCH"
■*<. ' '
Howard Keel
Patricia Medina
educators ami retirement of older
faculty, lack of volunteer re
search scientists and engineers,
and women graduate's failure to
follow careers after graduation.
Draft Discussed
He also discussed the problem
which the draft creates when
young men are taken away from
advancement to higher academic
levels, but stated that "I do not
blame the military ... I blame
the administrators and educa
tors who Hhould be concerned
with this problem."
He ended by saying that “Indi
vidual administrators cannot
solve this problem by them
selves . . .” but they must de
velop and apply teamwork and
''participation by everyone" in
solving these problems.
In the afternoon following the
second portion of Morrison's ad
dress, the group divided Into
three sections led by Kev. Mich
ael J. Gavin, University of Port
land: Morgan Odell, Lewis and
Clark college, and Dean Robert
D. Gregg, Willamette university.
Summaries (il\cn
After another short break, the
assembly again met as a whole
and heard group discussion re
Guttle ft
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JUPITERS
DARLING
MIRIAM KOPKIIS ^ EDVARD G. ROBINSOl
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porta anil final summaries by
Wilson, Morrison and Dean Wil
liam Jones.
Wilson, perhaps, gave on«* of
I ho beat analyses whon he said,
"we face what appear* to be an
impossible task which deals with
numbers," although he concluded
with, "but the Improbable is not
impossible." Jones drove the
point home even stronger by con
cluding, "we are going to staff
our faculties In the future,"
Friday — Saturday
Winner of 8
ACADEMY
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Including
BEST PICTURE
and
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