'This Is KWAX' Heard Since 1951
By Elliot Carlson
Emarald Erratum Writer
"Thin is radio KWAX, your
high fidelity station 91.1 on
your dial the voice of the Unl
veralty of Oregon."
Since 1951, when KWAX wan
at m ted by Glenn fltarlin, then
ttpecch adviser, this has been (t
familiar Hound on KM stations in |
tin- Eugene area.
The homo of ntatlon KWAX
Ih on Vlllard hall's third floor. !
\ complete network of wires,
switches and amplifiers com
priMo the 10 watt Htatlon. This
world of broadcasting and en
tertainment starts at 4:.'J0 p.m.
each day except Sundays, and
presents a wide variety of pro
grams.
A group of students who spend
many of their free hours at
KWAX Is largely responsible for
the success of the University ra
dio station. The group includes
both speech majors and students
: who enjoy radio work merely as
; a hobby. Students hold positions
I in engineering, announcing, con
| tinuity writing, promotion and
news.
Working together, these stu
dents offer an array of pro
grams which includes news, disc
I Jockey shows, classical music
programs, special events and
educational panel discussions.
Among the most popular shows
presented by KWAX are “Uni
versity Hour,’’ a dramatic pro
gram with the script written by
students; “Scotty's Music Hall,”
a live music show, and a roving
mike show from the Student
Union when students are inter
viewed and opinions of Univer
sity events are given.
1 i
mi I
\jr -
WHAT’S going on
IN THERE?
A. new gasoline, maybe. A better motor oil, or an improved grease
It’s Union Oil’s department of calculated discontent where we
tear apart the very best we and our competitors have been able to do.
Our premium gasoline —Union 7600—is a good example.
We adapted, this super-fuel from high octane aviation gasoline
and introduced it in the West shortly after the end of World War II.
The product was so successful that it’s only in the last two years
that we have been able to make enough 7600 to satisfy demand.
Yet all the time 7600 was in short supply we constantly improved
it. This called for countless advances through the years.
Why —when our customers wanted more than we could make
as it was? Why—when we had to plow back hard-earned money
into the improvements?
Why? Simply became we wanted the finest possible product to
keep our present customers satisfied —and help us win new ones
This illustrates again the basic difference between America's free
economy and any other. By furnishing the opportunity for a reason
able profit, the American system creates intense competition for
your favor.
As a result, you enjoy constantly improving products... and the
highest standard of living yet achieved by man.
© UNION OIL COMPANY
OF CALIFORNIA
One of a series to explain how business functions. Your comments are invited.
Write: The President, Union Oil Co., Union Oil Bldg., Los Angeles 17, Calif,