DIRECT MAIL
Ad Man to Talk Here
"Advertising Recognition week,”
,,,-ing dbservcd nationally this
week, will he highlighted on cam
pus by the nppearance of Milton
Bell, Portland advertising execu
tive, who will speak Tuesday eve
ning at 7:30 p.m. in an open meet
ing in the Student Union.
Hell will speak on "Direct Mail.”
The meeting is under the spon
- worship of Alpha Delta Sigma and
Gamma £lph'i Chi, professional
advertising fraternities.
Direct Mall Display
This is the second of a scries
of five meetings which have been
arranged to foster an interest in
and understanding of advertising.
In the first meeting, George Grif
fis, Portland advertising man,
spoke on "Careers in Advertising.”
Other west coast advertising ex
perts will appear on future pro
grams.
A member of the firm of Abbot,
Kerns and Bell, Portland litho
graphers and printers, Bell is a»
-authority on direct mail advertis
ing. lie will bring with him a dis
play of direct mail materials. The
t 'Ik follows the recent display of
national award winners in the an
Some Disappointment . . .
Crowd Sees Ballet
By Kitty Fraser
Emerald Reporter
A crowd" Which filled every seat
in view of the McArthur court
-stage, and some standees (despite
efforts of the fire marshal and
_ ushers) saw the concert of the
Phi Thetas Plan
Sale of Mysties
Making plans for the annual Phi
Theta Upsilon Mystie Sal» to be
held Feb. 10 and 20 are general
chairmen, Doreen Giengcr, fresh
man in education, and Marilyn
Parrish, freshman in liberal arts.
As is customary, the article to
be sold will be kept a secret until
the day of the sale. Only hinting
at the identity of the item is the
' sale slogan, “Have a Golden Kris
pie Mystie.’’
The second sale, on Feb. 20, will
be one of three major events on
the campus sponsored by women's
" organizations. Other “Women’s
Day’’ events will include the
YWCA sponsored “Heart Hop’’ and
a bridal fashion show sponsored by
the Associated Women Students.
Assisting the general chairman
with plans for the Phi Theta Upsil
on sale are freshman committee
" chairman, Betty Fackler, liberal
arts, and Carol Huggins, biology,
decorations; Sally Plummer and
Ann Erickson, liberal arts, distri
bution ; Paula Curry, education and
Joanne Zehnder, liberal arts, booth
sales; Gwen Zinniger, business, and
Robin Rumery, liberal arts, pro
„ motion, and Dorothy Iler, journal
ism, publicity.
nual Direct Mail Advertising asso
j elation competition. The display
was exhibited in the school of
! journalism during recent weeks.
Four Years Old
“Advertising Recognition week”
originated four years ago on the
| west coast and has since been
sponsored annually by the Adver
tising Association of the West.
This year for the first time the
! week “goes national” with support
from the Advertising Federation of
America, the U. S. Chamber of
Commerce, the U. S. Department
of Commerce and other organiza
tions.
As explained by its sponsors,
the week is “not a booster deal,
but a serious, honest effort to
interpret advertising’s purpose and
function to the public.” Theme of
the week i3 “Advertising Bene
fits You — Advertising Benefits
Everyone.”
20 Seniors Contest
AWS Nominations
The Associated Women Students
nominating committee will meet
today to re-determine the AWS
slate of candidates as a result of a
letter lead before the ASUO sen
ate Thursday expressing the belief
that the nominations were uncon
stitutional.
"The slate is definitely unconsti
tutional,” said Jane Simpson, sen
X-.allet Russ 1 Re Monte Carlo pre
sent a program or- modern and
classical ballet Friday night.
Some disappointment was evi
denced by the audience, although
the relatively rare performance of
ballet in Kugene was enjoyed. The
dances were done mostly without
sets, and accompanied by two
pianos. Those who missed a full
orchestra, however, soon became
accustomed to the performance.
Excerpts from the classic white
ballet "Swan Lake” opened the
-program and was followed by
“The Blue Bird” (part of "The
Sleeping Beauty”), both quite
well received.
Outstanding was the perform
ance of "Cirque de Deux”—Circus
for Two, which featured excellent
lighting, dancing and good humor.
The program closed with a rous
ing presentation of “Gaite Parise
enne” complete with the can-can.
Starring in the roles were Polish
dancer Roman Jasinsky, premier
danseur and maitre de ballet; his
wife Moscelyne Larkin; Ann Isto
mina; and Fernandon Schaffen
burg. Christine Hennessy and Ger
lad Teijelo caught the imagination
of the audience with their part in
"Circus for Two.”
ate secretary and one of the group
of 20 senior AWS members sign
ing the letter. She added that in
her opinion the election could be
contested if the nominating com
mittee did not reconvene.
According to the group, only
AWS President Sara Turnbull, vice
president Elaine Hartung and Mrs.
Golda Wickham, associate director
I of student affairs made the nom
inations.
Under the AWS constitution, the
senior members of the AWS cabi
net are empowered to do the nom
inating. They include, besides Miss
Turnbull and Miss Hartung, Jackie
Wilkes, president of the campus
YWCA; Bunny Bradley', president
of WRA; Pat Ward, president of
Heads of Houses, and Marian Brin
er, president of Mortar Board.
Mary Alice Baker, chairman of
the committee appointed by ASUO
President Pat Dignan to investi
gate the matter, announced Sun
day that the situation “would clear
itself up when the slate is gone
over by the proper people Monday.” I
New J-school Needed
Broadcasters Resolve
Authorization for construction of
a new school of journalism was one
of the resolutions adopted by the
Oregon State Broadcasters asso
ciation at their annual convention
on campus Friday and Saturday.
Present facilities at the school,
one of the few accredited journal
ism schools in the country, are an
tiquated and inadequate, accord
ing to the resolution.
The convention also voted to ex
pand membership in the group to
include television stations and ra
dio and TV permit holders. An
other idea adopted by the group
was that of having professional ra
dio’ seminars at the university, with
part of the cost underwritten by
them.
Discriminatory rules were oppos
What Do You Think...
... of Student Government?
Godfrey Ibom, junior in physics, said:
“I think it is good in the principle that students take part ac
tively in forming regulations and laws that bind them. In this way
it is a preparation for students taking part in the life of the nation
as active citizens.”
Magazine Editor
To Speak Friday
‘Students and facu,ty members will have a chance to hear
Ilenry R. Luce talk on the campus Friday afternoon as a re
sult of special arrangements, announced Sunday by Oregon
Press conference officials.
'J he assembly will be sponsored by the school of journalism,
and is scheduled to start at 12:45 p.m. Friday (not at 1 p.m.)!
'I he early starting time is caused by the fact that the founder
and editor-in-chief of Time, Life and Fortune will be speaking
both to the assembly and to a press conference luncheon for
faculty members and publishers.
Student Union officials have cooperated to make facilities
ior both the luncheon and the assembly simultaneously in the
ballroom. Luncheon guests will eat at the front of the room
Moll Will Discuss
Modern Poetry
Films, Recital, Exhibits
On Festival Schedule
This week's Festival of Contem
porary Art events will be high
lighted by Ernest G. Moll, profes
sor of English, speaking on “Some
Aspects of Contemporary Poetry,”
Wednesday at 7:30 p.m. in the Stu
dent Union Browsing Room.
Films to be shown Wednesday
at 7 and 9 p.m. in 207 Chapman
are “Painting an Abstraction,”
“Making a Mural,” “Looking at
Sculpture” and “Rodin.”
Members of the music school
faculty will give a recital Thurs
day evening in the music school
auditorium. The recital will feature
George Hopkins, professor of pi
ano; William‘Woods, instructor i«
piar.o; George Boughton, associate
professor of violin and Exine An
derson, soprano, assistant profes
sor of music.
Exhibits of American sculpture
and crafts are on display in the
school of architecture and allied
arts and the art gallery of the
Student Union until Friday, Feb.
20.
An exhibit of contemporary
paintings and sculpture valued at
a million dollars will be on exhibit
beginning March 1 in the art gal-1
lery of the school of architecture
and allied arts. This will include 30
original paintings and eight pieces
of sculpture by internationally
famous artists.
ed in one resolution. Another was
to continue co-operation with the
Oregon High School Activities as
sociation in determining station
preference for broadcasting of
games when there is local network
conflict.
New officers for the year, elected
Saturday, will be S. W. McCready,
KUGN, Eugene, president; Paul
Walden, KODL, The Dalles, vice
president and Joe Schertler, HEX,
Portland, secretary-treasurer.
'Circus Daze' Title
Of WRA Carnival
“Circus Daze,” the annual WRA
carnival, will be from 9:30 to 12 p.
m., Feb. 28 in the unfinished area
of the men’s PE building.
Ann Blackwell, publicity chair
man, said carnival chairmen would
include: Mary Wilson, general
chairman; Kay Partch, tickets;
Sue Hamilton, finance; Ann Hop
kins, promotion; Tina Fisk, booths;
June Browning, decorations;
Jackie Robertson, clean-up; and
Mary Whitaker and Ann Yager,
food booth.
separated from the general au
dience by screens. The screens
will be removed before the
start of the talk.
This will not be an official
Lniversity assembly so 1 p.m.
classes will not be cancelled.
HENRY R. LUCE
Time Founder
The journalism school has in
vited the instructors of all at
at 1 p.m. Friday classes to con
sider the desirability of having
students attend the lecture instead
of their regular class, according to
Gordon Sabine, journalism dean.
Luce's visit to the campus will
be brief. Because of his work
schedule in New York, he will
have to leave Eugene before there
will be time for a coffee hour ses
sion with students, although at
tempts were made to schedule one.
Only about 450 general seats
will be available for students and
faculty members not attending the
luncheon. The ballroom side door
will be opened at 2:30 p.m., and
after that, it will simply be a
case of first come, first seated,
Sabine said.
The talk, which will be the an
nual Eric W. Allen Memorial lec
ture, will be over wrell before 2
p.m. classes start.
Women Will Sell
Tickets for 'Hop'
Tickets go on sale today in wom
en’s living organizations for the
Heart Hop, the YWCA-sponsored
girl-ask-boy dance to be held Fri
day evening at five women’s
houses.
Additional tickets will be on sale
Thursday and Friday in the Co-op
and Student Union, and voting for
the King of Hearts will also take
place on those days. Tickets must
be presented before voting.
The progressive dance, which be
gins at Carson hall and continues
at Delta Zeta, Delta Delta Delta,
Alpha Omicron Pi and Alpha Delta
Pi, is a feature of Women’s day.
The King of Hearts will be chos
en in Carson’s lobby at the begin
ning of the dance. The six finalists
are A1 Babb, Iim Owens, Jim Mil
ler, Ed Kenney, Ron Lyman and
Jim Livesay. Campus clothes are
in order for the dance.