The Emerald's 53rd Birthday Today
By Kitty Fraser
We aref>3 years old today.
That is, the Oregon Daily Emerald is 33 years old to
day and embarks on its 34th year of publication.
Strictly speaking, it was the Oregon Weekly which be
gan publication on Feb. 12, 1900, as it was on Lincoln's
birthday of the turn of the century when the forerunner
of the Emerald first appeared.
The Oregon Emerald as such did not appear on the
paper’s masthead until Sept. 29, 1909, when the paper
went from a weekly to a bi-weekly.
An editorial in the first issue of the Oregon Weekly
stated the policies of the paper, “Through these columns
we shall endeavor to keep the students informed as to
what .is happening around them and to point out every
possible avenue of advancement."
Oregon Monthly
At that time in 1900, the Oregon Monthly, primarily a
literary publication, was also being published on campus
nnd prior to that time, the Reflector, a literary magazine,
had also appeared. But neither of these were devoted to
news, and the newspaper was not intended to compete
with them.
The first paper, the Oregon Weekly, was four columns
wide and had three stories. During the first eight years
of publication, the paper remained this size. The editors
did experiment some and the Weekly sometimes appeared
in color.
There were no large headlines in this early issue, but
as the year went on, the head sizes did increase. The num
ber of stories on page one also grew from three in the first
issue to seven by the end of the year.
McArthur Was Editor
The first paper's editor was A. N, McArthur.
When the paper was renamed the Oregon Emerald and
appeared as such on Sept. 29, 1909, it was predicted that
it would become a daily. The first Emerald was published
twice a week.
Joaquin Miller. Eugene's poet, was indirectly responsi
ble for the name. He continually referred to Oregon as
the “emerald state" in his writings and the conotation of
the name, along with its relationship to the school colors
made it a logical choice.
By 1912 the Emerald was printing three times a week
end was five columns wide. Preceding 1912, according to
RECOGNIZE THIS? Probably not. as it is volume
one, number one of the Oregon Weekly which ap
peared on campus 53 years ago today. The paper
preceded the present Oregon Daily Emerald. The
Waakly was the first campus newspaper as such,
although other publications—mostly literary maga
zines—preceded it, and it is from this issue that
the Emerald is dated.
a past story on Emerald history, there were issues six and
seven columns in width.
The Emerald began publishing daily in 1920 and in 1929
became a full eight column paper.
The familiar five column tabloid size the Oregon stu
dent body dearly loves to manage over the breakfast
table and behind notes and books in class appeared in 1911
and me Emerald nas boon uus size since.
Subscription Rules
For those early Oregon Weeklies and Emeralds, a sub
scription rate of 51 a year was charged or five cents a
copy. In 1920 the subscription rates were included in tui
tion payments for all students and the paper wan liven
delivered to the campus living organizations.
The Tuesday through Saturday publication s< hcdule
was changed in January of 1950 to Monday through Fri
day as an editorial explained there would be bett 1 news
coverage and more ads.
During fall term last year, the Emerald published only
four papers a week due to financial difficulties, something
with which college dailies all over the country were hav
ing trouble. The four issues were eight pages.
This term, the paper is back to the five day a week
schedule but Monday through Wednesday, the paper hits
only four pages, eight puges being published Thursday
and Friday.
No Competition
There has never been an official rival paper for the
Emerald. Mention of a rival did appear in an Emerald of
Mar. 18, 1916 when a story on page one reported thut per
mission had been granted some unknown party to have
a paper printed at the University press. What became of
the paper is not known.
A general idea of the policies of the paper were known,
but its backers and name were not. It was not mentioned
again and no rival papers that may have been printed
during that time are known to be in existence.
Quite a stir was created on campus in the 1920's when
a paper called the Green Goose appeared. It contained
libelous material about both students and faculty. An in
vestigation committee was appointed to find out where
the paper was being printed.
The Green Goose
A copy of the Green Goose was obtained and it was
found to have been set by a rare type of linotype machine
of which there were only two in Oregon. By simple elimi
nation, a printer in Eastern Oregon finally admitted he'
had been commissioned to do the work. He revealed Lhe
names of those who had hired him, they were caught and
the paper ceased publication.
There have been small news sheets distributed q;i < am
pus or in various exclusive circles, including one appear
ing in the men s dormitories entitled the "Daily Finger,”
but the Emerald remains us the center of campus infor
mation.
Sunday Edition Was Printed
The Eralot-hadfM&andav paper
during 1922-23 and through the
spring term of 1024. appeared on
ctmpus,"Tuesday through Sunday.
The Sunday edition w as ptiblish
ed in. order to. present some literary
work sdor-g with the campus news.
A few attempts at Sunday sup
HE1UG.
Now Playing
‘Showboat1”
with
Kathryn Grayson
Howard Iveel
also
“Two Weeks With Love"
with
-Jane Powell
Ricardo Montalban
Starts Friday
“The Bad and the Beautiful’*
> with
ILana Turner
Kirk Douglas
also
“The Hoaxters”
SPECIAL MIDNIGHT
SHOW
FEBRUARY 13
“House cf Frankenstein”
MAYFLOWER
B’l '•M^n'CEP DIAL S-!0?2
Now Flaying
“Foreign Correspondent”
Starts Sunday
“Brooklyn Orchid’,’
with a
William Bendix
also
' “Gaiety”
! plements had been tried earlier but
! all of them were short lived.
Stories, features, sports and oth
er contributions were contained in
the first Sunday issues, but during
the second year the emphasis was
taken from the magazine-section
type of material and the paper
became more of a straight news
paper.
The staff for the first year of
the Sunday paper was evidently
partially separate from that for
the regular papers issued through
Dr. Leland A. Huff
Optometrist
*3 YV. 8th Ave Ph. 5-3725 |
Gas Peddler
the week to lighten the load of
the students
Another Sunday supplement was
printed in 1942. It was styled after
the first Sunday papers with con
centration on literary woi k rather
than news, but lasted only a short
while.
In recent years, the special issue
idea has been restricted to the
extra issues published foi the b.g
campus celebration weekends such
as Homecoming, Junior Weekend,
Dads Day and sometimes a 16
page paper is put out the week
before finals fall and winter term.
Last year on the occasion of the
University's seventy-fifth anniver
sary celebration, a special 22-page
Emerald was published. This ap
pears to be the largest paper at
tempted in recent years as far as
any one can remember.
The literary supplement was in
troduced again last spring in the
Junior Weekend issue when a sec
tion was devoted to poems and
short stories written by students in
various creative writing classes.
Snowball ... Be
'(
Your Prettiest
In time for that dance ... let
us attend to your coiffure. You
will be pleased at the results our
stylists get in just a few
minutes
Phone for an Appointment now
LA VELLE'S SALON OF BEAUTY
712% Willamette Ph. 4_0668
Campus Chapter
Of Delta Upsilon
To Host Meeting
The Oregon chapter of Delta Up
silon will be host to the annual ]
Northwest conference of Delta Up
silon Feb. 20 and 21. The confer
ence will be highlighted by Marsh i
Corbitt, national president of the i
fraternity, and Fred Bradley, na-!
tional traveling representative, ac
cording to Bob Metz, Oregon chap
ter president.
Metz and Corbitt will be the
principle speakers at the dinner
opening the conference. Panel dis
cussions and a banquet will be
other features of the meet.
The winter house dance of the
Oregon chapter at the Knights
of Columbus hall will end the pro
gram Saturday.
Chapters sending delegates in
clude University of Alberta, Uni
versity of British Columbia, Uni
versity of Washington, Washing
ton State and Oregon State.
Classifieds
FOR SALE: Newly overhauled
and clean appearing 1937 Chrys
ler coupe. Ph. 5-2672 or inquire
2322-3 Patterson.
LOST: Platinum-grey ragline
sleeve alligator topcoat at Vet’s
Club Jan. 31. Would fellows
who attended the AOPi, ADPi,
or Theta dinner see if they didn’t
■ take the wrong coat. Call Frank
Gustafson at 5-5672.
FOR SALE: 45-speed RCA Victor
automatic record player. Port
able. A $47 value for $30. Call
5-0726.
FOR SALE: Auto Radios — new
and used for all cars. Eugene
Radio Co. 7th & Charnelton. Ph.
4-8722. 3-12
1
Milton Bell's -
Tclk Scheduled
The second in the ger ics "*of
speeches by leading advertising
men in the West will take place
Feb. 17 at 7:30 pun. in the Stu
dent Union, with this month's
guest speaker, Milton E. Bell,
speaking on “Direct Mail Adver
tising.’’
Bell is a member of the firm
of Abbott, Kerns and Bell, pri®-—
ers and lithographers, in Po-riaiid..
He is an expert in direct mill
planning and preparation and a
member of the famous “Flying
Squadron” of Portland. The “Fly
ing Squadron'’ is made up of a
group of advertising men from'
Portland who travel to cities
throughout the Northwest offer
ing retail merchants assistance in
planning and producing effective
advertising.
The series of talks, designed -to
foster interest in and understand
ing of advertising, is sponsored by
Alpha Delta Sigma and Gamma
Alpha Chi, advertising honorai-ies.
The meetings are open to all those
interested in advertising.
Future meetings will include the
following speakers: March 10, Don
Whitman, speaking on Television;
April 21, Carroll O'Rourke, speak
ing on Advertising Production;
May 19, Arthur E. House, presb- "
dent of the Advertising Assoeia
Lion of the West.
Music to Be Topic
At Faculty Fireside
“Music in Everyone’s Life’’ will
be discussed by Donald W. Allton,
assistant professor of music, Feb,
17, at the regular faculty fireside
sponsored by the YWCA and
YMCA.
Transportation to Allton’s home
will leave at 7:15 from Gerlinger
hall,
CATASTROPHE
Beaux Arts Ball
Friday the 13th