Daily
EMERALD
J'ijty-third year of publication
Volume UV UNIVERSITY OF OBEOON, EUOENE, VVEONESUAY, JANUARY 21, 1953 NUMBER 56
Ike Takes Oath;
Emphasizes Peace
w ASHING 'I' O N, D.C.
(A I’)—Dwight David Kisen
liower was inaugurated as the
thirty-fourth president of the
United States Tuesday. He
took the oath of office at 12:32
p.m.
Peace with honor is the goal
President Eisenhower set for his
administration in the inaugural
speech, a peace based on strength
and unity in the free world. Eisen
hower said there must be no ap
peasement because "a soldier's
pack is not so heavy a burden as
prisoner’s chains.”
The solemnity of the occasion
was marked by the fact that the
new president offered a little
prayer in which he asked God to
dedicate the new administration
fully to the service of the people
regardless of station, race or call
ing.
The theme of the speech was the
belief that free people must pro
claim anew their faith in the
deathless dignity of man, gov
erned by eternal moral and nat
ural laws.
President Eisenhower said, "The
peace we seek is a way of life. It
is a hope for the brave.”
On a practical note, Eisenhower
said leaders of Western European
nations must strive with renewed
vigor to make the unity of their
peoples a reality. He also said the
United States will continue to help
foreign nations while 'expecting
them to carry their full and just
burdens in the common defense of
freedom.
After the solemn ceremonies
Eisenhower led the grand inaug
ural parade down Pennsylvania
Avenue. The president later re
viewed the parade from a stand
in front of the White House.
THE PRESIDENT
A Holdirrs pack, but no chains
Contest Chairman
Lists Sign Rules
Living organization* must not
spend more than $20 on their
Dad's Day signs, according to
Gary Meredith, chairman of the
sign contest.
Signs, which will lie judged at
4:45 p.m., Feb. 6, must have
! no moving parts and be two
dimensional only, Meredith said.
Bases of the judging will be
20 per cent, color; 35 per cent
adherence to the theme “Date
With Dad”; 15 per cent, origin
ality, and 30 per cent sentiment.
Winners will be announced at
| the half time of the Oregon
Idaho game, Feb. 7.
See page three for details of
the Hostess contest. General
. Chairman .John Gamiles has call
ed for pictures of wives of stu
dents who will be eligible. The
Hostess will be crowned during
! halftime of the Feb. 7 Idaho
; game.
I
Persuasion Key to Success,
Adman Advises Students
There are two ways to get what
you Want from the world, George
Griffis, vice president of the Ad
vertising Association of the West,
told students at a meeting in the
Student Union Tuesday night.
One way is the use of force, he
said, and the second, the force of
persuasion. It is the force of per
suasion that is used in advertising
and selling.
Griffis’s speech, “Careers in Ad
vertising”, was the first in a series
of five scheduled by Gamma Alpha
Chi and Alpha Delta Sigma, cam
pus advertising fraternities.
You use the force of persuasion,
Griffis said, when you ask your
dad for a bigger allowance, or try
to persuade a girl to marry you.
Once you have mastered the
DONALD DUSHANE
Who Runs the UO?
Donald DuShane, director of student affairs, has been at Oregon
since 1948 as head of the office of student affairs.
DuShane received his bachelor of arts degree from Wabash college in
Crawfordsville, Ind., and his master’s degree from Columbia.
The director of student affairs is
responsible for most of the student
personnel services at the Univer
sity—director of men’s affairs, di
rector of women's affairs, grad
uate placement, counseling center,
admissions and registrars office
being chief among them.
Men You Should Know
Today the Emerald begins a
series on leading administration
members.
Through it we hope readers
will get better acquainted with
the men who run the University.
The major changes in the office
of student affairs since DuShane
became director are the “DuShane
plan,” reorganization of the schol
arship program, addition of a for
eign student advisor and recon
struction of the dorm counseling
plan.
The “DuShane plan” calls for all
freshmen, except Eugene students
and those living in co-ops, to live
in University dormitories.
keys to convince people, he con
tinued, “when you can get them to
do what you want them to do, then
you have the keys to whatever you
want in life."
Griffis, who has been in the ad
vertising business for 25 years,
said it was a field that gives a
feeling of accomplishment, rela
tively high monetary return, and
“is thrilling because people are do
ing what you want them to do.”
Milton Bell, of Abbott, Kerns
and Bell, will give the second
speech in the series Feb. 17. His
topic will be “Direct Mail."
Food Shortage
Is Most Serious
Of India's Ills
At a coffee hour forum in the
student union Tuesday night Sud
haker Bhat, of the Indian Times,
spoke and answered questions on
the subject of India’s position in
the world today.
Bhat, a noted Indian newspaper
man who is working for the Ore
gonian during his stay in the
North-west, told the small crowd
that the popular idea that India
is neutral is “perfectly wrong.”
“India has never been neutral,”
he said, “except that she is trying
to find a compromise between the
Eastern and Western forces.”
“In the United Nations India has
supported the U.S., but never the
Soviet bloc,” Bhat stated, “but
there are only two alternatives in
dealing with Russia—compromise
or total war. There can be no other
way.”
“The next step in your (U.S.)
foreign policy is to give up your
hysterical approach to aggressive
communism and to attempt to live
with Russia. The acts of such peo
ple as Mr. McCarthy who go
around calling people communists
strike me as farcical.”
The most serious problem facing
India today is the food problem,
(Please turn to page four)
Split Ballot Voted
Unconstitutional
I he split ballot is unconstitutional. So is the practice of de
signating the office which a candidate seeks after his name on
a ballot.
1 hat s the opinion of the faculty-student constitutional com
mittee, a decision reached after a short meeting Tuesday after
noon.
Speaking for the committee,
Jim Crittenden explained that the
decision definitely did not void
the split ballot measure which has
already passed the ASUO senate.
Not For a Ruling
The senate asked for the com
mittee’s opinion, he explained. It
did not ask for a ruling.
In Crittenden’s words the group
“decided the change (to two sep
arate ballots, could not be made
and contrary to past practice
names of the candidates should
not be labeled as to office." (Last
Frosh Council Choses
The Freshman Election Coun
cil nominate I their candidates
for the freshman class officers
late last night. The candidates
are as follows: Bob Maier, presi
dent; Sam Vahey, vice-presi
dent; Mary Sweeney and Judy
Johnson, senators.
More details in Thursday’s
Emerald.
year, after each candidate on the
freshman ballot appeared the des
ignation "Candidate for President
and Vice President” or “Candidate
for Representative”).
Disagreement
Though there was some disa
greement on the committee, he
said the opinion would be sub
mitted as unanimous.
Thus the ASUO senate faced an
unusual situation, one where a
motion they had passed was both
declared unconstitutional and still
in effect.
'Fest' Schedule
Given by Goh
Schedule for the International
Fun Fest to be held on campus
Feb. 7 has been released by Ted
Goh, general chairman.
Registration will begin in Ger
linger hall at 1 p.m. followed by
a tour of the campus until 3. From
3 to 4:15 p.m. a coffee hour will
be held in Gerlinger. At 7 p.m. a
forum discussion will be held by
the foreign students before they go
to the Oregon-Idaho basketball
game. After the game delegates
will attend a mixer at Gerlinger.
Other chairmen for the Fun Fest
are: Rosalind Lawrence, co-chair
man of invitations: Len Calvert,
registration, and Lois Reynolds,
publicity.
Stay in Politics
USA Decides
The United Students association
will continue to work as a political
party on the University of Oregon
campus.
This decision was reached at an
open meeting of USA Tuesday, aft
er considerable discussion about
the group’s possible return to the
Independent Students association.
The group felt that the party
should remain the same and con
tinue to operate under the present
USA constitution.
Don Collin was elected president
pro tem of the party at the meet
ing. Other officers elected were
Donna May, senior in history, sec
retary-treasurer pro tem, and a
three person executive committee
pro tem consisting of Bob Briggs,
sophomore in political science;
Helen Jackson Frye, senior in Eng
lish and Leopard Calvert, sopho
more in journalism.
RE Week
Plans Set
Religious Evaluation week fire
sides will be held in all living or
ganizations next Monday, Tues
day, Wednesday and Thursday, ac
cording to Cathy Tribe, general
chairman. Campus religious groups
may also request an RE week
speaker for a fireside.
Living organizations have been
contacted and given a choice as
to the night they prefer to have a
speaker. Because of the equal
qualifications of the eight visiting
speakers and the several towns
people who will conduct the fire
sides the houses were asked to
choose nights rather than speak
ers as has been done in the past,
Miss Tribe said.
Any houses that have not yet
turned in preference dates should
call the YWCA before 4 p.m. to
day, she added.
Visiting speakers who will be
aavilable for firesides include Rev.
Paul S. Wright, Clifford E. Maser,
the Very Reverend Georges Flor
ovsky, Father Mathias Burgher,
Hal C. Gossard, Rev. H. C. Mes
erve, Rabbi Elliot Grafman and
Karlin Kapper-Johnson.
Frosh Snowball Dance
Planned for Saturday
Plans are being completed for the second annual Frosh Snowball,
slated in the Student Union Saturday evening. The committee estimates
about 200 couples to attend. Admission is free.
Billy Cox’s five-piece combo will furnish the music. The planning
committee, advised by A. L. Ellingson and Dorothy Kopp, is corryx>sed
of the social chairmen of all the freshmen dorms.
A dinner has been slated for all the official guests and chaperones to
be held at 6:30 in John Straub hall just before the dance. The hosts and
hostesses at this banquet will be all the social chairmen and their dates.
From here they will go to the dance which begins at 8:30.
The committee emphasized that women are to wear formal dresses
and the men are to wear suits. Freshmen will be the only class attend
ing unless they have upper-class dates. Corsages will not be worn.
The decorations will center around a blue and white color scheme.
White trees and a false ceiling of crepe paper will decorate the main
room and a white bridge with an artificial stream running beneath will
be the focal point at the entrance. Blue lighting affects will give the
scene a winter effect.