Image provided by: University of Oregon Libraries; Eugene, OR
About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Jan. 4, 1951)
Liauor Problems of Side, Taylors' Due for Review
by State Commission in Near Future
Taylor’s coffee shop and the Col
lege Side inn had beer-selling pri
vileges restored to them Dec. 26,
but according to Oregon Liquor
Control commissioner Richard
Reed, they will continue to oper
ate under a “restricted license”.
Reed explained that suspensions
imposed Dec. 11 were lifted by the
liquor commission during the holi
days and were replaced by a ruling
which prohibits the sale of beer in
the two establishments before 4
The new rule is a stop-gap mea
sure until the commission decides
on a permanent policy. The com
mission will meet in Portland Jan.
5 to discuss the matter, which has
been a major issue since early Nov
ember when minors were found
drinking beer in the two near-cam
Reed said that the commission
will consider proposals that beer
drinking be confined to certain
areas in Taylor’s and the Side, that
no minors be allowed in these
areas, and that the ‘‘cafeteria
style” of serving be eliminated.
He hinted that the proposals, al
ready in force at the Side, would
probably be adopted by the com
mission at either the Jan. 5 meet
ing or the following one, Jan. 15.
1. On* old wives' tale that bobs up period!*
cally is the story that American oil companies
protect the sale of their established products
by keeping new developments off the market.
Ajq example of how far this fairy tale misses ?
the truth is the case of Union Oil's remarkable
purple motor oil.
2* Shortly after the war, we introduced our
new post-war motor oil, Triton. By all standards,
Triton was unexcelled. In fact, it was so good we
told people they could safely drive it 6 months
between drains if they chose. Consequently, we
thought our oil program was set for several years.
But 12 months later our research engineers came
up with a purple motor oil for passenger cars
which they said was even better. ^
4* That posed a question. Should we hold this
new purple oil off the market for a few years and
protect Triton, or put it on sale immediately? The
answer was that we had no choice. For we were
in competition. If we didn’t put this purple oil on
the market as soon as possible, some of our com
petitors might develop a comparable product and
beat us to the punch.
5* As a result we introduced our purple oil to
the motorists of the Pacific Coast under the brand
name of Royal Triton. Royal Triton was not only
an overnight success with our own Western custo
mers; visitors from the East even took it home with
them and continued buying it by mail. Conse
quently, we’ve expanded our manufacturing facil
ities and are now marketing it throughout the
Moral: Next time anyone tells you oil companies
hold improved products off the market, please tell
him to see us.
3* Just to prove their claims, they sealed it
in the crankcases of four new automobiles and
drove them continuously up and down the Pacific
Coast for 30,000 miles! At the end of the test they
opened up the motors and showed us the results:
The engine parts were as good as new and the oil
— by every analysis—showed no more deteriora
tion than ordiuary motor oils exhibit after 1,000
UNION OIK COMPANY
CAKIIOK NI A
CALIFORNIA, OCTOBER 17, 1890
This series, sponsored by the people of Union Oil Company, is dedicated to a
discussion of how and why American business functions. We hope you’ll feel
free to send in any suggestions or criticisms you have to offer. Write: The
President, Union OH Company, Union Oil Building, Los Angeles U, California.