I* Before people can write books or make shoes or build houses or teach school, they have to eat. In 1780 it took 10 Americans on farms to raise enough food to feed themselves and 1 other. Con i' sequently only 1 American in 11 was able to quit | farming and specialize full time in some other I useful occupation. 2* Today, 10 American farmers can raise enough to feedr themselves and 40 others. So 4 people in 5 are free to specialize in other useful occupations that raise the whole nation’s standard of living and productivity. The secret is mechanized farm ing—with gasoline and Diesel-powered equipment. 3* For example, one of Union Oil’s customers in Creston, Washington—Mr. J. L. Thayer—has been raising wheat in that area since 1925. 25 W years ag0 ft to°k 26 horses and 4 men to operate his acreage. Today he does the job with mecha nized equipment and 2 men. Petroleum-powered j equipment has doubled his productivity. % OF PEOPLE ' NEEDED ON FARMS TO FEED* POPULATION United States.. 1 in 5 WW0 Europe .......2in5 MOOd China.. . v.t„4 in 5 KUO World average.. 3 in 5 KtW 4* Ef mechanized farming in a country and the development of its oil industry are directly related —as the figures above would seem to in dkate—bow do we account for America’s amaz ing progress in oil? People used to think we were peeub'arly blessed by nature with petroleum de posits. But. geologists now know that less than J.'N of the world’s areas favorable in oil-bearing £&od>: lie within the borders of the U. S. 5* The truth is, we have found and developed more of the oil nature gave us. Under our free, competitive economy, 8,267 individual oil com panies in this country have had the incentive and the opportunity to find and develop it. This hasn’t been true in the rest of the world where the oil industries, for the most part, have oper ated under what amounts to government or pri vate monopolies. 6« Because so many companies are competing for the farmer’s business, we at Union Oil have been breaking our necks for years to bring him more and better products at lower cost. And every other company in the country has boon doing the same. As a result, American agricul ture has become mechanized at a pace that far surpasses the rest of the world, and our standard of living has risen right along with it. VVIOV OIK COMPM¥ or t*IIIOBHU INCORPORATED DN CALIFORNIA, OCTOBER 17, U090 This series, sponsored by the people of Union Oil Company, is dedicated to a discussion of how and why American business functions. We hope you’ll feel Jree to send in any suggestions or criticisms you have to offer. Write: The President, Union Oil Company, Union Oil Building, Los Angeles 17, California.