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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (March 31, 1950)
By SAM FIDMAN
Emerald Sports Editor
The spring has brought with it a fine new look in Oregon
sports. The latest snappy adornment to the athletic wordrobe is
the promotion of skiing from nowhere to somewhere—recogni
tion as a varsity sport.
Athletic Director Leo Harris, in making the final decision to
officially back skiing, had to take into consideration that from any
angle, it is a financial loss. The dough is all go, no come as far as
skiing is concerned. But that is the case with all the sports ex
Tennis and golf are deficit sports, as well as swimming and
baseball. It seems that basketball could more than pay its own
way, but the books that are balanced in Bob Lemons’ Igloo suite
are painful proof that the near-nude maple court casaba manipu
lators eliminate more leaves of currency than they return. Even
in years when the basketball squad does bring home a platter of
bacon, the athletic fund must sacrifice a whole hog to gain it.
Crackerjack and Lawn Mowers
That leaves the whole shebang on the broach padded shoulders
of King Football; even if this year’s Jim Aiken creation should
turn out to be a crackerjack collection of champions, even if they
make like a lawn mower cutting down the grass, it is almost a cer
tainty that the 1950 attendance figures will fall below those of
That is simply because the 1949 team was not a champion or a
Cotton Bowl competitor as was the ’48 edition. A bad win-loss
year following a championship year will draw a bigger gate than
an all-win season following one of mediocrity. That, of course, is
the general trend, and there are exceptions.
Other schools have been sponsoring skiing for some time, in
spite of the lack of revene from the sport. The University of
Washington, for example, also places much emphasis on crew—
another money loser. The answer to that is publicity. Washing
ton is wealthy enough to foot a loss in return for the reams of
copy that are written about her sons of the slopes and the regatta.
Art Litchman, athletic news director, once explained that one
Oregon trackman winning an event in an intercollegiate meet in
the East was worth more to the University than a 79-0 football
win over Oregon State.
It might further be pointed out that the football revenue must
stretch further than covering the expenses of all the other-sports.
Maintenance, utilities, coaches’ salaries, and new building and
additions are constant dregs on the cash register.
That would all tend to explain why Oregon does not foster
boxing and wrestling, and why she has not added skiing before
At one time there was some logic around the idea that UO"
might launch a varsity boxing program, which under proper de
velopment would prove to be a money maker. The revenue taken
from the boxing gate would then be used to set up a budget cov
ering skiing and wrestling. Even so, that was a risky proposi
tion ; boxing is not always a healthy sport to promote in a college,
in view of some of the prize characters that seem to pop up in a
college town once the squared circle is occupied.
So, when opportunity knocked on Leo Harris’ door to land a
ski team—Leo wisely opened that door. He can always slam it
shut again if things don’t pan out as they should.
One Good Job Deserves ....
With the sound of dribbling basketballs hardly out of the
hearing range of Don Kirsch, he will inaugurate the baseball
season today at Linfield College—weather permitting, of course.
Don rode herd on as fine a frosh basketball crew as has ever set
foot on the Igloo court, and turned in a laudable job of substitut
ing for John Warren on the varsity bench.
Two Kirsch-guided diamond crews have placed second in the
Northern Division. Hoping that this does not serve a death no
tice to this vear’s pennant chances, it seems that Don has a win
ning habit. A long run sports equation might read: sound coach
ing and decent material equals more wins than losses.
(Continued from page four)
40. Vanderbilt (17-8)
41. Brooklyn College (23-5)
42. Detroit (20-6)
43. Iowa (15-7)
44. WSC (19-13)
45. Colorado (14-8)
46. Rhode Island St. (18-S)
47. St. Louis (17-9)
48. San Jose St. (21-6)
49. Washington (St. Louis)
50. Dayton (25-8)
Scholarship Bids Due
All scholarship applications must
be turned in to the scholarship of
fice, room 216 Emerald, by noon
The deadline holds for both state
and local awards, and applications
will not be considered if turned in
after that date.
Application blanks are now avail
able in the scholarship office.
Through WSSF aid is given to
tubercular and pre-tubercular stu
dents in Europe, China, and South
To Attend Meeting
Barbara Stevenson, newly elected
Associated Women Students presi
dent, will leave Saturday night
for a week to attend the AWS
Western Regional Conference to
be held at the University of Okla
homa in Norman, Okla. AWS rep
resentatives from all western uni
versities and colleges will attend
Miss Stevenson will lead a dis
cussion of the executive and judic
ial functions of AWS as part of
the conference program.
Last year Marie Lombard, out
ging AWS president, attended a
similar national conference in
Educated leadership is a neces
sity for peace. Invest in Tomorrow
—Today, through WSSF.
You can help build tomorrow’s
world by supporting WSSF today.
Hot Time Trials
(Continued front page four)
“The Oregon-Washington State
track meet here on April 22 will be
one of the greatest cinder events ev
er held in Eugene.”
Washington State is rated as the
most potential team in the Division
this year, but Bowerman expres
sed confidence that his team can ov
ertake the Cougars.
(Continued from page four)
Crosby, Curt Barclay; Catchers,
Jim Livesay and Jerry Taylor; Out
fielders, Jack Byers, Tom Wright
son, Ken Eaton, *A1 Sherman, Jim
Downing, Herb Cook, Lee Alvord,
Darrell Hebert, Bob Fase, Bob
Brumbaugh, Don Greco, and Jim
Toner; first base, Jack Sherman,
and Dick McDaniel, second base, Ed
Cohen, Ron Haddock, Chuck Sco
field, Bob Golden; 3rd base, Clar
ence Johansen and Ted Johnson;
Shortstop, Jim Barnes, and Keith
Duck Nine Opens
(Continued from page four)
for the Willamette game tomorrow.
The starting lineup consists of
Phil Settecase at first, Daryle Nel
son on second, Joe Tom at short
stop, and Don Kimball, the infield’s
only returning letterman, at third
Out in the pastures, letterman
Ray Stratton will start in left field,
Sanford Owens in center, and Nor
val Ritchey in right.
If the Willamette game is played
as scheduled, Kirsch will probably
go with Sid Mills, DeWayne John
son and Lyle Rogers or Joe Elkins
The conference opener for the
Webfoots is April 14 here against
powerful Washington State College.
It's A Strike
29 W. 11th I'h. 5-5344 j
Vie for Scholarships
University advertising students
Cork Mobley. Don Thompson, and
Dick Gehr are competing for a
$250 scholarship offered by the
Joseph R. Gerber Advertising Com
The scholarship will be awarded
to one of the three, each of whom
will write a paper on “Marketing
a Product,” starting with a raw
material and working it down to
the finished product.
The competition is designed to
give the entrant practical back
ground and experience in the field
WSSF’s goal in America for
1949-50 is $600,000.
FORMER LIBRARY HOSTEL
At Rangoon Medical College in
Burma, the library, formerly con
taining 100,000 books, is empty and
is now used as a student hostel.
These losses may be restored
I Deal with all
types of Books
Old Book Store
9:45 a.m. BIBLE SCHOOL—GOAL 1000
11 a.m. “HIS EYES WERE MADE BLIND
THAT HIS SOUL MIGHT SEE”
7 :30 p.m. “CHRIST, THE GOOD SHEPHERD”
Thursday 7:30—"Gethsemane Service.
Friday 12-2—Union Good Friday Service.
Friday 7:30—“The Crucifixion” by Stainer.
Boris Bessmertney of Paris, France, will speak.
FIRST BAPTIST CHURCH
Bdwy at Higli Dr. Vance H. Webster, Pastor
IRIDESCENT Sportsman's Cap
FOR EVERY PURPOSE
An Assortment of Colors!
Hills Sportsman's Supply
56 W 13th Phone 4-0551
at the University of Mississippi.
That’s because the Rebel Grill is a
friendly place, always full of the
busy atmosphere of college life.
There is always plenty of ice-cold
Coca-Cola, too. For here, as in col
lege gathering spots everywhere—
. Ask for it either way ... both
trade-marks mean the same thing.
BOTTLED UNDER AUTHORITY OF THE COCA-COLA COMPANY BY
© 1950, The Coca-Colo Company
COCA-COLA BOTTLING CO. OF EUGENE